The First Modern E-Business Center Of China Shoes Is Officially Entered During The Shoe Expo.

< p > the electronic commerce center of China shoes capital, established by the government of "Chen href=", "Jinjiang href=" and "Chen Dai town" of the city of a, will participate in the shoe fair.

This is yesterday's news from Chen Dai town government.

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< p > it is reported that the total investment of the center is 1 billion yuan, and the first phase of the investment is nearly 300 million yuan. It is the first modern e-commerce center in Fujian, which integrates e-commerce, exhibition area, logistics distribution area and supporting service area.

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< p > "Chen Dai's electricity market should be promising. There is great potential for China's shoe business e-commerce center."

Chen Tai town mayor Su Yanhui said.

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< p > < strong > footwear industry pformation and upgrading important promoter < /strong > < /p >

< p > it is understood that almost all enterprises in chedai town are surrounded by shoes, packaging, printing, composite materials, sponge, chemical and other shoe industry chains, and the footwear industry accounts for over 95% of the economy.

The traditional marketing mode of Chen Dai shoes enterprises is to set up exclusive stores in downtown streets and shopping malls.

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< p > however, in recent years, with the continuous rise of the "a href=" http://www.91se91.com/news/index_c.asp "e-commerce" /a and the increasing number of Internet merchants, more and more large consumer groups are attracted by online shopping. The traditional shoes and clothing stores have been hit before.

On the other hand, with the continuous increase of store rents, pfer fees and salaries, the sales volume of traditional marketing mode of shoe enterprises has been declining, and some small and medium-sized brand enterprises have even been unable to afford franchised stores.

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< p > "from the beginning of the year, the demand of the shoe market is more and more diversified, and the consumption habits of customers are constantly changing."

Su Yanhui told reporters that this change caused Chen Dai footwear market "overcapacity, lack of demand" status, many shoe enterprises have a large number of < a href= "http://www.91se91.com/news/index_h.asp" > inventory < /a >.

Against this background, some small and medium-sized enterprises begin to turn their sights on e-commerce because of the lack of sales channels.

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< p > "I think Chen Dai's electricity market should be promising."

Su Yanhui said that with the accelerated pace of life, consumer shopping habits are constantly changing.

Sneakers are also popular products of the younger generation. Online shopping seems to be an inevitable trend.

In addition, when online shopping, e-commerce providers directly from the factory to consumers, saving a lot of links.

And do not pay rent and other fees, the commodity is natural and inexpensive.

Most importantly, when online shopping, consumers' demand information can be quickly fed back to suppliers through e-commerce providers, and suppliers can make marketable products according to market demand.

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< p > < strong > build seamless docking platform < /strong > /p >

After more than half a year's preparation, planning and repeated discussions, Chen Dai town government has collected opinions from all sides, and has found out a marketing mode suitable for shoe manufacturers in Chen Dai Town, P.

Chen Dai town rented a 9 storey building with an area of more than 40 thousand square meters in the village of suchai, Chen Dai, which can accommodate more than 1000 merchants and take the lead in setting up the "China Shoes Capital e-commerce operation center".

The center mainly recruits small and medium-sized shoe and clothing suppliers and electric providers. In addition, it also integrates models, photography, logistics, financial services, leisure bar, catering, etc.

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< p > it is learnt that the center adopts the first seamless mode of electric business operation in China, which has assembled hundreds of well-known domestic shoe brands to set up supplies directly. The products include sports shoes, travel shoes, casual outdoor shoes, leather shoes, children's shoes, < a href= "http://www.91se91.com/news /index_x.asp" > women's shoes < /a > all kinds of shoes, providing the most direct way for the majority of e-commerce enterprises to find suppliers.

In the future plan, the center will also join forces with domestic e-commerce giants such as Taobao and Jingdong. Through the combination of brand alliances, trading platform strategic cooperation, joint promotion of styles and joint sales promotion, the boutique display and online "China Shoes Capital e-commerce" special zone will be constructed under the line. The certification system for origin brand will be established, and the brand business will be provided with credibility and commodity quality confirmation. At the same time, the regional brand of "China Shoes Capital" will be further promoted, and the sales promotion of shoe industry will be promoted from offline entities to offline.

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< p > for the center, investors have high expectations, which can be seen from the slogan "shoes world and world shoes".

"In the future, if consumers want to buy shoes online, whether through Taobao or other operators, as long as they enter the" China Shoes Capital "area, they will be able to see brands from Jinjiang: Anta, XTEP, and precious birds.

Everything is there. "

This is the elaboration of Chen Dai young chamber of Commerce President, CEO a href= "http://www.91se91.com/pioneer/" > Ding Pengpeng < /a >.

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< p > originated from e-commerce, but not only in e-commerce.

Ding Pengpeng disclosed that the center will integrate information flow, stream of people, logistics and capital flow, and continuously promote the development of the third industry.

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< p > "in the future, we can also display the big Quanzhou brand enterprises and special products through the center, integrate the featured products of Quanzhou into the online trading center, and the big Quanzhou products will be displayed all day and night, so that the" e-business center of China Shoes Capital "will become a new business card for Quanzhou and even the whole country.

Ding Pengpeng said.

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