Lining Can Still Earn Profits By Eliminating 90 Percent Off Of The Stock.

< p > "domestic a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > industry has been in the doldrums in the past two years, a large number of inventory has worried all companies, and some enterprises have begun to focus on the" flash buying "mode of the electronic business platform.

The day before yesterday, Lining made a 48 hour sale on the van's official website. Some products were as low as 90 percent off and sold out yesterday.

According to the insiders, if the cooperation between Lining and van guest can be effective, other clothing brands will soon follow suit, and the "flash buying" of the electricity supplier is likely to become an important channel for the clothing industry to clean up inventory this year.

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< p > insiders told reporters that Li Ning Co could sell goods to the website at a price of less than 10 yuan.

Therefore, although the price of the "special time sale" of the electricity supplier has been as low as 90 percent off, it can still get high profits.

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< p > < strong > as low as 90 percent off, the electricity supplier can still make huge profits. < /strong > < /p >

< p > everyone inside the personage discloses, this Lining and everybody guest is deep cooperation, sale goods all need to pass their quality check in advance, and then enter the warehouse of everyone, the logistics is distributed by fan's banner like Feng Da.

As for whether the "flash buying" mode is profitable, the person can not disclose it on the grounds of commercial secrets.

However, according to the reporter's understanding, even the 90 percent off special sale, the electricity supplier still has considerable profit margin.

It is reported that part of the sale of goods, the purchase price of anyone may be only a few dollars.

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< p > at the end of last year, all customers took out several promotions of their own products, and achieved good results. This also gave everyone CEO an idea of developing flash buying.

According to industry sources, at the beginning of this year, a number of clothing brand enterprises were visited in the early years to prepare for the "flash shopping" for all customers.

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< p > < strong > electricity supplier "flash buying" discount is lower than outlets /strong < /p >

< p > at present, there are vip.com, ihush, Xiu Xiu net and so on. Vip.com has been listed in the United States, and its business mode is mainly based on the inventory products of the brand dealers. The category of business has been extended to the home, cosmetics and so on from the earliest clothing a target= "_blank" href= "http://www.91se91.com/" > shoes > /a > hat.

Including Nike (store), Adidas and other "big names" on these sites to clean up inventory, prices are basically less than some outlets outlets discount.

From the annual report of vip.com, gross profit margin reached 22.4% last year, which is enough to make other e-commerce sites jealous.

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< p > take the Dangdang network [micro-blog], which operates proprietary commodities, for example, the gross profit margin in 2012 was 13.8%, and sunning, Gome, Jingdong and other large electricity providers were affected by price war, with lower gross margins and general losses.

The profits of these websites are far less than that of e-commerce websites selling stock products.

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< p > < strong > clothing brand or by "flash buying" clear inventory < /strong > /p >

< p > cooperation between Lining and van guest has aroused concern in the clothing and electricity supplier industry, because there are many domestic brands such as Lining in trouble.

Statistics show that only Lining, Anta, 361 degrees, XTEP, PEAK and the trend of the 6 domestic sports brands total inventory of more than 4 billion.

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Since P last year, Lining began to clean up inventory by increasing sales promotion efforts, opening discount stores and factory stores, but the effect was not optimistic.

In March 27th, Lining Group annual report showed that the loss in 2012 was 1 billion 979 million yuan, which was the first time that the company had been listed for the first time in eight years.

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< p > products are unsalable and the operating cost of traditional shops is getting higher and higher. So Lining and other clothing brands begin to close shop on a large scale.

An industry insider revealed that cleaning up inventory has become the No. 1 problem of domestic garment enterprises. "Idle storage in warehouses is also a storage cost, rather than a low price sale to the electricity supplier."

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< p > part of the mature e-commerce platform has huge traffic volume and stable customer base, and the cost of Internet marketing is far lower than the opening of the store. The electricity supplier industry expects that "flash buying" or this year's hot spots will be more and more.

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