Kaidi Fashion Outdoor Brand Takes The Fashion Line
< p > in recent years, with the improvement of people's living standard and quality, people also pay more attention to outdoor sports. In their spare time, they are willing to put their body and mind into nature, thus promoting the development of outdoor products.
The advent of Qingming small holiday has also become a driving force for outdoor consumption.
To this end, we visited Jinjiang Kaidi fashion outdoor products company.
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< center > < img alt= "Kaidi fashion outdoor brand" width= "449" height= "280" src= "http://img00.hc360.com/shoes/201304/201304091145347599.jpg" / < /center >
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< p align= "center > > Kaidi fashion outdoor brand < /p >
< p > the location of Jinjiang Kaidi fashion outdoor brand is outdoor fashion and leisure sports. It takes the "outdoor outdoor" fashion line.
People's consumption has always been the main force of China's consumption. The outdoor outdoor products are more civilians than the professional outdoor products. The outdoor outdoor products have also been recognized by more and more consumers, which has led to the sale of outdoor outdoor products.
Kadith brand always helps Jin Haiyan think that if the brand wants to thrive in the market, it has to add more fashion elements to the appearance under the premise of guaranteeing the quality of products, so that outdoor sports can be "a target=" _blank "href=" http://www.91se91.com/ "dress less than /a", which is both functional and fashionable, and meets the requirements of modern young people.
The outdoor products are presenting to consumers in a new fashion and fashion.
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< p > due to the depressed market environment in recent years, the consumption capacity of the people is limited, the number of new outdoor brands is large, and the homogenization of products is serious.
Compared with small and medium outdoor brands, famous outdoor brands have their own advantages, such as good market sedimentation, strong brand influence, and customer loyalty to the brand.
However, the famous outdoor brand has a single color and lacks outdoor innovation. With the adjustment of the market, the famous outdoor brand has begun to fashion marketing.
In dealing with the fierce competition in the market, Kate is a brand different from the traditional market strategy and business philosophy.
Based on the international brand development model and the successful experience of foreign brands, Kay's brand has worked out a business model suitable for its own brand development, integrating upstream and downstream resources, and building a strong regional brand.
At the same time, the Kate's brand also opened e-commerce this year, and settled in Tmall mall and Jingdong mall. Under the protection of physical stores, the online and offline businesses are combined to inject new energy into their brand development.
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Less than P, it is worth mentioning that Kay is a brand in the industry to carry out outdoor innovation, the fashion fabric a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > integrated into the outdoor brand, fashion shoe shoes foresight can not be underestimated, will attract more young consumer groups, this outdoor innovation, but also strengthened Kate's decision not to take the unusual path.
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Jin Hai Yan, who runs many years' outdoor brands, predicts that the outdoor sports brand will still have a golden period of development for a long time. < p >
In recent years, outdoor brand development is the trend of the times. This cake will also have more businesses to compete for.
The professional outdoor market is narrower and the cake is limited. The concept of "big outdoor" and "Outdoors" is put forward to expand the market coverage and expand the scope of the outdoor market.
And the trend of fashion and fashion will be the development trend of outdoor products.
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