Outdoor Consumption Is Multiplying Trend And Usher In The Peak Season Of Consumption.

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< p > < strong > sales peak season < /strong > < /p >

P > 3 and April each year is the season for people to travel. Outdoor products also have a sales peak at this time.

Reporter survey found that compared with 1 and February, the temperature rise in March directly stimulated the synchronous growth of outdoor consumption.

Chun Tai Department store, Gan Jia Kou building and other shopping malls began to promote outdoor products before the advent of Ching Ming Festival.

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< p > reporters learned from the outdoor brand, that is, since March, sales of the whole equipment were about 3 times that of the previous two months. The incubators, tent products and outdoor picnic barbecue equipment were selling well.

In addition, spring and summer season alternates, the consumer that chooses light thin windbreaker is more and more also.

KingCamp also said that it is the spring and summer products just listed in the period, also catch up with the Qingming small holiday, many people go out to play, product sales performance is relatively good, in addition, "51", "eleven" is also the peak period.

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< p > but outdoor products chain Sanfo outdoor indicates that the weather is cloudy and rainy during the Qingming Festival. Currently, a large part of outdoor activities can be temporarily closed. The most suitable places to travel around Beijing and the surrounding areas may be cold. Many of the products have not been expected to grow.

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< p > < strong > brand selection diversification < /strong > < /p >

< p > > China a target= "_blank" href= "http://www.91se91.com/" > textile > /a > commodity business association outdoor products chapter (COCA) data show that in 2012, the total retail sales of China's outdoor products market was 14 billion 520 million yuan, up 34.94% over the same period last year.

The great potential of China's outdoor market has not only spawned many new brands, but also attracted international brands.

At present, the number of international outdoor brands has reached 418 in China, up 11.77% from 374 in 2011.

Last week, the world leader outdoor brand mammoth settled in the Sanfo outdoors Ma Dian bridge shop, officially entered the Chinese market.

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< p > different from the development path of outdoor sports in Europe and America, outdoor outdoor sports, namely the popularization of outdoor sports, are the driving force and catalyst for the development of outdoor brands in China.

Unlike outdoor outdoor sports, it is very difficult and risky. Outdoor outdoors is more suitable for outdoor activities with healthy entertainment.

According to statistics, there are 405 domestic brands, up 18.08% from 343 in 2011.

According to the Beijing Business Daily reporter survey, most of the well-known outdoor brands have played the slogan of life and leisure, such as KingCamp positioning family outdoor advocates, and he is inclined to fashion outdoor.

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Besides P, e-commerce enterprises such as Jingdong mall have begun to develop their own outdoor brands and are doing well.

According to the director of Jingdong outdoor sports outdoor channel, in 2012, Jingdong mall self operated outdoor sports revenue reached 600 million yuan, of which outdoor products accounted for about half.

At present, the brand Department of Jingdong mall outdoor sports channel will have different brands in the development process, and will also develop special contributions to Jingdong by combining outdoor brands.

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< p > < strong > consumption difference is obvious < /strong > < /p >.

< p > the diversity of outdoor sports determines the differentiation of outdoor products consumption.

Professionals outdoors choose brands and products with strong technical background.

For example, a sports watch with GPS positioning and navigation functions, and a concept smart watch based on Internet related technology such as wireless sensor network, mobile computing and cloud computing, etc. these products ensure the personal safety of consumers in various harsh environments.

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< p > the domestic outdoor industry has gradually changed from specialized market to mass demand market.

Some outdoor products featuring leisure and outdoor activities have become the mainstream of the development of outdoor industry in China. Broad positioning has brought a wider consumption group.

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For outdoor outdoor groups, outdoor experts recommend that the ordinary consumers who take experience activities as the purpose are mainly shopping necessities, such as a good mountaineering walk < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > fast drying trousers, sunscreen products and light backpacks, etc. the ordinary consumers who are interested in outdoor activities and have the next plan of activities can assist some essential products according to the actual situation of the activities, such as the stove, P, mountaineering and hiking protective equipment, protective devices, mountaineering staff and so on.

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