Clothing Domestic Market: "Warm" Period To Wait

< p > according to the latest data, in 2012 1~12, the retail sales of Enterprises above Designated Size < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > increased by 17.7% compared to the same period last year, and the growth rate was 7.4 percentage points lower than that in 2011.

Among them, the growth rate of clothing sales in the second half of the year is obviously better than that in the first half of the year, which is 2.5 percentage points higher than that of the first half of the year.

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< p > growth in the second half of last year was higher than 2.5% in the first half of the year < /p >

< p > data show that in 1~12 months of 2012, the retail sales of clothing commodities in the above quota enterprises increased by 17.7% compared to the same period last year, the growth rate dropped by 7.4 percentage points compared with the whole year in 2011, and the rate of decline was relatively large, and the growth rate was the lowest growth rate since 2004.

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< p > from the monthly sales growth of garment enterprises above Designated Size, sales growth in the second half of 2012 is obviously better than that in the first half.

Among them, in the second half of the year, sales growth was more than 20% in 3 months, while sales growth in each month was below 20% in the first half of the year.

According to the calculation, in the second half of 2012, the retail sales of clothing commodities above the limit increased by 18.9% over the same period last year, 2.5 percentage points higher than the 16.4% growth rate in the first half of the year.

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< p > from the quarterly sales growth rate, the growth rate in the third quarter and the fourth quarter of 2012 was over 18%, and the growth rate in the three quarter was close to 20%, the highest quarterly growth rate in 2012 years.

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< p style= "text-align: center > > the fourth quarter of last year, the price increase obviously dropped" /p ".

In 2012, China's clothing consumption prices continued to rise in P.

According to the statistics of the National Bureau of statistics, the consumption price of clothing residents increased by 3.1% in the 1~12 months of 2012, and the clothing consumer prices rose by 3.3% over the same period last year.

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< p > due to the acceleration of clothing price increase and the obvious slowing down of macroeconomic growth, consumer demand for clothing consumption has dropped significantly in 2012, and the actual consumption growth of clothing has dropped to its lowest level in nearly ten years.

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< p > according to the data of the National Bureau of statistics, in 2012 1~12, the retail sales of clothing enterprises above designated size increased by 17.7% compared to the same period last year, after deducting the 3.3% price increase. Last year, the actual retail sales volume in 1~12 months was 13.9%, the lowest level in nearly ten years.

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< p > according to the statistics of the China National Business Information Center, the volume of retail sales of all types of major retail enterprises in the major retail enterprises in 2012 has also reached the lowest level in the past ten years in 1~12 months.

Retail sales of all kinds of clothing increased by less than 3% compared to the same period last year.

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< p > from the annual sales point of view, the retail sales volume of clothing can still maintain relatively high growth at a low level of sales growth. This shows that the growth of clothing sales in 2012 is mostly contributed by price increases, and the contribution of retail sales growth is relatively small.

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Since September 2012, with the promotion efforts of retail enterprises, clothing retail prices have been falling for two consecutive months. Activities such as discounts, full gifts, raffle tickets and other activities of retail businesses have helped to keep the price of clothing retail prices continuing to fall. P

Data show that in December 2012, the retail price of clothing commodities fell to 2% year-on-year, the lowest increase in nearly 18 months.

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< p style= "text-align: center > > children's wear and winter clothes are relatively outstanding. < /p >

< p > according to the statistics of the China National Business Information Center, more than half of the major clothing categories sold by major national retail enterprises in 2012 decreased year by year compared with 2011, and the sales volume of most clothing categories increased by less than that of 2011.

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< p > however, in all kinds of clothing, children's clothing sales performance in 2012 is relatively prominent.

On the one hand, sales growth has slowed down compared with the previous year, but the rate of slowdown is lower than that of the overall clothing market. On the other hand, the overall retail sales volume of clothing has slowed down significantly compared with the same period last year, and the retail sales of children's wear showed an accelerated growth trend.

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< p > at the same time, due to the entry of October 2012, the weather in the whole country turned cold obviously, the temperature dropped obviously, and the sales of cold proof clothing increased obviously.

According to statistics, in 2012 10-11, the retail sales of cold proof clothing in major national retail enterprises increased by 5.7% over the same period last year, the highest growth rate in the same period in the past five years.

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Besides P, fast fashion brands and online sales have been developing rapidly in the past two years.

By the end of 2012, Uniqlo had nearly 200 stores in the domestic market, and more than 100 Zara and H&M stores.

Forever21, WE, UR, M&S and other brands are also accelerating the layout of the domestic market.

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< p > online sales, according to Alibaba group, as at 9:50 pm on November 30, 2012, its Taobao and Tmall trading volume exceeded 10000 billion yuan in 2012, and created a "double eleven" 19 billion 100 million yuan sales day "miracle".

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< p > fast fashion and online shopping are characterized by high fashion, high standardization and obvious price advantage.

Therefore, it has more impact on the clothing sales of the stores, such as casual wear, and mid priced, standardized products, such as men's shirts, knitted underwear and so on.

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< p > sales in December last year < /p >

< p > YOUNGOR top suit market top, < /p >

< p > in the top ten brands of men's suit sales in major retail enterprises in China, the leading position of YOUNGOR's market share is relatively obvious, ranking first place, and Goldlion and Luo Meng are second and third respectively.

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< p > Heng Yuan Xiang, Ordos Austria group has obvious advantage < /p >.

< p > in the top ten brands of sweaters sold in major retail enterprises in China, Heng Yuan Xiang and Ordos Austria group ranked the top two. The market share of the total market share is more obvious, and the overall market share of other brands is relatively small and the competition is fierce.

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< p > > a target= "_blank" href= "http://www.91se91.com/" > leather < /a > market, all brands compete fiercely < /p >.

< p > in the top ten brands of leather clothing sales in major retail enterprises in the country, the market share is relatively small, and the market competition is intense. The top three brands are Ying Da, Chuang-tzu and spider mite.

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< p > the top three strong ranks of cotton and woolen sweater market are stable, < /p >

< p > in the top ten brands of cotton and woolen sweater sales in major retail enterprises in China, the top three brands are still occupied by three guns, A&B and Yi Liang, and the market share is over 5%.

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