SIUF -- Interview With Liu Lvzhou, Executive Director Of Zhongshan's Leading Company Limited

< p > Batio: "U" is tolerant, big love without trace "/p".
< p > in China's international underwear culture week, the industry feast is coming. With the theme of "culture big week", we are in the cradle of China. Xiaolan, we have to pay attention to a person who creates high-quality underwear like Jobs creates apple. He firmly believes that the "Chinese quality era" has arrived. He is the initiator and practitioner in the field of "underwear". He is the chief designer and executive director of Liu Lvzhou, and he is at the helm of the underwear industry. With the constant innovation, the first step in the underwear industry is to introduce close care and "no trace art" and create a 360 degree inclusive "U space", which has created a fashionable and beautiful landscape in the underwear industry. < /p >
In May 2013, P will soon appear at the Shenzhen international brand lingerie Exhibition (SIUF). It will witness the integration of "tolerance and greatness" and world culture, and promote the Chinese brand to the world. The Organizing Committee of SIUF recently gave an exclusive interview with Mr. Liu Lvzhou, the chief design and executive director of the group, and thoroughly interpreted her brand charm. < /p >
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< p > reporter: can you tell us about the characteristics of the brand and the different ideas from other brands? < /p >
< p > Liu Lvzhou: the idea of "quality domestic products" is now built by Ba TiO, which is mainly aimed at improving the quality and cost performance of the products. In terms of technology and materials, it is done according to the requirements of the brand, and slowly shaping the position of the second tier brand of the boots for the men's underwear. < /p >
The sales channel of P is mainly located in the exclusive stores that are sold with brassiere brand. Through the quality and professional production of the products, the expert status of the underwear in the consumer's mind is shaped. The differentiation of prophase products, which is different from the traditional tailored underwear, has introduced the "seamless underwear" of Pat o. The change of the traditional sewing process of the underpants has been introduced. The male underwear is sensitive to the body's contact with the male, and the trousers and the trousers are better than the ultrasonic pressing technology, which removes the touch and friction touch of the needles, and increases the comfort and visual beauty through repeated tests. She has also launched a series of products such as "love no trace", "no trace generation", "no trace two generation" and so on. < /p >
< p > also changed the traditional eight character cutting, and the innovation was stereoscopic U cutting. According to the physiological structure of male body, we integrate aesthetics, mechanics and human engineering. It not only brings comfort and sense of safety to the roots of the male, but also can effectively support the testicles, prevent sagging, and increase the burden. It is like a lover's feeling of holding up with his hands, making love more confident. We also created the "U convex space" series, such as "the U space", "the U space", "the UU space" and so on. In the future, I intend to divide the product with the "love no trace" series and the "U space" series without changing the positioning. < /p >
< p > reporter: do you think we have participated in the eighth underwear exhibition in the image building and product promotion? What are the innovations and highlights? < /p >
< p > Liu Lvzhou: at the Shenzhen exhibition, we will retain the unique products such as the "love of no love" and "the U of the vago". We will also introduce the exclusive "age show" of the "70", "80" and "90s". We launched the same product in the same period, mainly in traditional and classic styles. The products are very different and fashionable. At the same time, we adjust the price of products, and enter the county level cities with the high price of products. Adhere to environmental protection and minimalism, reflect the tolerance and fashion, and maximize the publicity of the brand. < /p >