France'S Famous Outdoor Brand CIMALP (HI Martour) Appeared In CHIC2013

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< p > with the increasing awareness of environmental protection and health in China, outdoor sports and leisure fitness have become a healthy lifestyle pursued by people. This has also led to the prosperity of China's outdoor products market. In March 26th, the most influential and influential "a" http://www.91se91.com/ "target=" _blank "dress" /a "event in Asia," a href= "http://www.91se91.com/news/index_z.asp" China "international clothing and accessories fair, was unveiled. The famous outdoor brand of the city from France (Xi Marto) first appeared on its outdoors and French romantic orientation, and the exhibition site was sought after by consumers and industry.

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< p > < strong > originated in France for the first time in the Chinese market < /strong > /p >

< p > < < a href= > http://www.91se91.com/news/index_z.asp > > CHIC > /a > 2013, CIMALP (Xi Mar diagram) is located in the exhibition hall of E1208, and the booth area is 300 square meters.

This is also the debut of the famous French outdoor brand CIMALP, which is also based on the exhibition of more than 30 years' brand made by the CHIC group.

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< p > at the exhibition site, the reporter noted that the brand of CIMALP (Xi Mar diagram) originated from the MARSANNE family of France in 1890. In 1964, the family formally established the outdoor brand, and sponsored the Laurence de la Ferri re re outdoors dress in 1996 1997, making it the first woman in the world to cross the Antarctic continent alone.

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< p > CIMALP brand in French is the highest peak of the Alps, representing eternity, firmness and beauty.

CIMALP brand has been well received by consumers for its excellent quality, durability and sales channels, and became the official FFCE partner of France in 2012.

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< p > it is understood that CIMALP brand has been committed to the development of the Chinese market, trying to drive the global sales and brand awareness in the Chinese market.

In the early days of entering the Chinese market, CIMALP brand, on the basis of reservations of pure French ancestry, combined with China's market demand, constantly improved and perfected its design style and brand concept, gradually found its own soul, and launched a high-end image in line with the brand positioning.

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< p > Wang Zhu, Secretary of the board of directors of the group, introduced to reporters that the "a href=" http://www.91se91.com/news/index_f.asp "CIMALP" /a "brand was unified by the French headquarters for unified design and unified sales, and differentiated design according to the international trend and regional conditions. At the end of 2012, the group bought out the brand life-long management rights and agency rights of the CIMALP brand in mainland China, Hong Kong, Macao and Taiwan, and achieved rapid development in China in just six months.

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< p > < strong > positioning urban outdoor design, function originality, < /strong > /p >

< p > outdoor leisure, health and fashion has become a new pursuit of urban people. As a CIMALP brand launched by mountaineering clothes, to meet the needs of the market better, in this exhibition, the theme of urban outdoor and leisure fitness is the theme. No matter from booth arrangement or product design, this theme is tightly focused on the theme. On the basis of emphasizing functionality, it also seeks for comfort and leisure style. At the same time, combining fashion needs with different customer needs and adding fashionable leisure elements, it enlarges the wearing occasions of outdoor clothing, and greatly meets the needs of people's daily life.

Looking at it, the whole exhibition hall has a unique style of professionalism and leisure.

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< p > Wang Zhu, Secretary of the board of Yali group, said that the CIMALP brand not only maintained the original French style, but also added some technological innovations to meet the needs of the Chinese market on the basis of satisfying the basic functionality of outdoor products, such as permanent antistatic, permanent radiation protection, bacteria control, rapid moisture absorption and quick drying.

In terms of fabric selection, all the world's BULESIGN certified, environmental friendly and high-quality surface accessories are used to provide safe and comfortable clothing for the wearer from inside to outside.

In terms of design, the pursuit of self-cultivation, comfort and humanized tailoring replace the traditional concept of large and intangible outdoor products, and constantly seek change and innovation in workmanship, style and material. Every needle and thread is permeated with ingenious and meticulous thinking.

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< p > "our target consumer group is not confined to the professional outdoor crowd, but also includes the high-end consumers who like leisure and fashion.

The concept of "urban outdoor and leisure fitness" is that no matter in daily life or at the top of the clouds, people can respond calmly.

Wang Zhu said.

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< p > < strong > strong and strong combination to create a new outdoor leisure culture < /strong > /p >

< p > as a masterpiece of the MARSANNE family with 100 years of history in France, CIMALP has a strong cultural background and enjoys high brand recognition and recognition in Europe. It has become synonymous with high-quality outdoor products in Europe.

In this exhibition, the first exhibition of the CIMALP brand in the exhibition is the first display of its rich French brand culture. It is also a concentrated display of the urban outdoor and leisure health concept.

Sitting in the exhibition hall of the group of Ya Ya, it is filled with the French romantic atmosphere from the outdoors, which makes people stop and stop.

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< p > culture is the basis for the survival of a brand. CIMALP brand culture is undoubtedly strong and profound. And the first time that the group has entered the outdoor brand has its unique advantages: thirty years of tailor-made experience, strong production capacity, huge clothing size data base, market differentiation development space, etc., making it different from other designers who only focus on the routine function of outdoor clothing and have weak innovation in the same industry.

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During the exhibition period, the exhibition group of P was filled with customers who were loyal to more than 30 years of formal clothing, and also had new customers to visit. Many new friends who consulted CIMALP brand were also few.

At present, with the change of people's lifestyle, the outlook of the outdoor product market is good.

On the one hand, the CIMALP brand wants to promote the brand's quality image and idea with the help of CHIC's fashion platform. At the same time, it also seeks to cooperate with other markets, and better promote the development of < a href= "http://www.91se91.com/news/index_c.asp" > brand < /a >, and constantly create the first outdoor brand in Chengdu.

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