Home >

Representatives Of Textile Enterprises Talk About The Development Of Industrial Textiles In China

2013/3/26 19:53:00 29

??? 日本語 Fran?ais English 中文

Industrial Textiles Textile Enterprises Textile Industry

as of June this year, the development plan of < a href= "http://www.91se91.com/news/index_c.asp" > the textile industry < /a > 12th Five-Year will face the mid-term inspection. As the first growth industry in 2012, industrial textiles have their own problems.

At this stage, we need not only comb out the stage results of the development of the industry, but also need to further determine the direction of the second half of the battle in the first half of the 12th Five-Year review.

the problem is not terrible. The terrible thing is that we dare not admit the shortcomings and bottlenecks in the development. In the process of sharing pain with the peers, enterprises can not only objectively inspect their location and development process, but also facilitate the managers and relevant departments to see the common problems of the industry so as to provide more considerate services on the public service platform in the future.

"P", from the beginning of the year we issued the brainstorming order, the industry came in all directions, including: last year participated in the exclusive planning of more than 80 enterprises; the industry textile industry association third session of the three Council random interview; part of the enterprise's internal management summit.

there are 220 enterprises involved in this survey. Each of them provides a core problem that is most perplexing the enterprise at present. We can divide it into 6 categories: human resource problem (51), marketing concept (43), management skill problem (40), industry public problem (33), brand awareness problem (32), livelihood technology problem (21).

After that, the top 6 hot topics in each big category are refined, and the original ecology of brainstorming is presented to the readers.

it is not arbitrary that we take the concept of "people's livelihood" in an ingenious way.

When we first collected technical problems, almost no one could clearly answer what is the most critical technology in practical application, and no one can take the industry's 6 key application areas in the 12th Five-Year plan as a panoramic view.

However, we find that the close relationship between industry and people's livelihood has made more and more enterprises focus on it. Some enterprises even have been recruiting so-called "people's livelihood technicians".

Some problems do not seem to be the key issue for experts and researchers, but their trend and foresight are enough to be popular.

when it comes to the most concern of "human resources problems", it is highly consistent with microcosmic feelings.

If brand, marketing, management and so on are still in the initial stage for the small and medium enterprises based industrial textiles industry, the practical significance of human resources planning for the development of enterprises is widely recognized.

As a technology intensive industry, the deepening of brand awareness, the implementation of marketing concepts, and the application of management skills should be more mature and systematic than before. All of these depend on fully excavating the wisdom of "human".

many weak links need to be generated. This is the hint of "12th Five-Year" to the mid term industrial textiles enterprises revealing their own confusion.

It is not deliberate that we put together 6 hot spots of the 6 categories of problems into a strategy for tackling key problems.

human resources /p >

1 high-end talents are different from ordinary employees. For professional and privacy considerations, traditional recruitment channels like labor market, job fairs and recruitment websites are hard to find.

the company feels that it is very difficult to recruit high-end talents.

As far as we know, there are many headhunting companies in the home textile industry. Enterprises can find the middle and high-end talents that they need through them. These headhunting consultants are experienced, not only provide career development guidance and interview guidance, but also play a good coordinating role between enterprises and talents.

If there is such a headhunting company in the industry, the recruitment of high-end talents will surely be convenient.

Wang Wei, salesman of Sanyou nonwoven company, /p.

2 now, Post-80 and post-90 employees have high aspirations for jobs and jobs.

we are a small and medium-sized enterprise, not the highest in the industry, but certainly not the lowest, the pressure of employees is not very big, but do not understand why employees will leave frequently, seriously affecting the development of enterprises.

In view of the fact that people often take the reason of "inadequate training and limited space for promotion", we have tried to train their employees' professional skills and professional knowledge, but the effect is not very satisfactory. I don't know whether the training method is incorrect or is only an excuse.

Zhejiang sunshine nonwovens Co., Ltd. customer service department, Liu Qingqing

3, there is a shortage of advanced technicians and technicians in the company, and it is difficult to upgrade the industry and improve the quality in the short term.

although the number of orders has increased, the efficiency has not been improved. Although the product quality has been improved, the industry recognition is still not optimistic.

Nowadays, the mobility of workers is relatively large, and most of them are not skilled workers.

Under such circumstances, it is difficult for the company to achieve industrial upgrading and quality improvement in the short term.

- Li Jun, director of a spunlaced nonwovens production plant in Cixi,

4 the technical personnel, salesmen, a href= "http://www.91se91.com/news/index_s.asp" > business < /a > represent the backbone of the company was promoted by assault, but it is difficult to convince the public in a short time.

the company has a backbone technician who surnamed Zhang. He did well in the acupuncture line. He also got along well with his colleagues and was very appreciated by the leadership.

Some time ago, the company promoted him directly to the workshop director without a post competition process, which was a good thing.

Some employees are directly reflected with the leaders. He is simply not competent for the job as director of the workshop. The reason is that although they can not say anything about technology, they lack skills in management, and can not handle all kinds of problems caused by sudden, vague and uncertain factors on their posts.

- a research and development manager of needle punched nonwovens < a href= "http://www.91se91.com/pioneer/" > Zhao Wuxiang < /a > {page_break}

5 the enterprises who have done everything possible to recruit and train have had a certain qualification after two or three years of work. They have been hopping to the developed areas, resulting in technical and economic losses.

Less than p ago, the company suddenly resigned from the employees' group, which not only caused the company's management and technical personnel to break up, but the most worrying thing is that all these employees started from the front line, and they had been exercising for several years in the company. Now they are the backbone of the technology, and are well versed in the production technology of the company, so they suddenly quit their jobs. If they switch to other jobs, if they switch to similar companies, they will be able to graft our technology into other enterprises, which is undoubtedly a kind of commercial leak, which will pose a potential threat to the company, but we can not catch people from letting go.

/p, director of Human Resources Department of a medical hygienic production enterprise in Fujian.

6 the company hopes to get manpower in the shortest time, but it often backfires. How can we make recruitment more efficient?

the company's current recruitment process is: when department managers appear vacancies or need to increase their positions, they contact the human resources department and hope to get manpower in the shortest time.

So the human resources department recruits people through various recruitment channels, because the process of screening a large number of resumes, complicated interviews and qualified candidates themselves may take months.

In this way, recruiters may be struggling to fill vacancies in the whole process.

The result of recruitment may be valuable, but the process of recruitment is inefficient.

Kang Huaxin, business manager of Jiangsu Materials Co., Ltd., /p.

management skills /p >

1 how can the business departments and management departments of enterprises be efficiently streamlined?

the function allocation of foreign companies is very meticulous. Every department and everyone has a clear division of labor, especially the business departments and management departments are required to be efficient and streamlined.

The company has followed a foreign enterprise to make a clear division of labor and streamline its departments, but the final effect is not satisfactory.

The labor cost in China is increasing day by day, and many employees are not strong enough to have a sense of danger for their jobs. After two months' probation period, wages have been released quite a lot, but the management of enterprises has not improved significantly.

Shaoxing Hualian Nonwovens Technology Director Wan Gang /p

P > 2 companies adopt a one-way and vertical communication mode, from upper to the next layer of information.

But as the company grows stronger, there will be problems with this communication mode.

with the gradual growth and development of the company, the products produced in recent months are mostly defective products, which now leads to single dares.

For example, from the first process, step by step in accordance with the raw material ratio, but finally came out of the bad products. In the middle, there are QC tests, and engineers follow up, check them down one after another, each department shirk its responsibilities, and the reason is very full.

Because it is impossible to find out who is responsible for it. In the end, it will not be clear. This will cause the company to be in a state of loss for several consecutive months.

Zhang Shan, /p, director of a wet towel production plant in Hunan.

3, is there any way to improve the ability to resist risks by restricting the size of enterprises and the channels of information?

at present, the low-end market of domestic automotive interior products has become saturated, and even the phenomenon of overproduction has even appeared. If not immediately innovating, enterprises will go downhill, and vicious competition in the domestic market will often lead to price war, causing some customers to appear "run alone" phenomenon, resulting in backlog of products.

Nowadays, the scale and information channels of enterprises are very limited. If we want to change the direction and develop high-tech products, we must increase investment in new products, new processes, new technologies, scientific research and so on. It is very difficult.

In addition to developing high-tech products, is there any other way to enable enterprises to rapidly increase their risk resistance? -- manager of Shaanxi Long Taixin Materials Co., Ltd. Li Yimin

4 new product development is a topic frequently faced by industrial textile enterprises. However, its complexity lies in not only upgrading the technology itself, but also bringing about the coordination and unification of the management level of the company.

a mode of production called "simultaneous product development" has become popular in many enterprises, referring to the fact that enterprises are specially responsible for new product development from different departments.

However, some enterprises do not agree with them. They think this will bring about the delay of product design, and marketing departments often feel that these new products are priced too high, and the contradictions between them are constant, but they delay production.

But we feel that it is an inevitable trend to involve the marketing department in product research and development.

Liu Dagang, Human Resources Department of a nonwoven company in Shandong, /p.

5 in the enterprise management behavior, most of the running state is open-loop and uncontrolled. We are not solving the problem of opening up from the mechanism and means. Instead, we are repeating the story yesterday.

the so-called open-loop, uncontrolled business management behavior is like a blind man running on a road with blind eyes.

This phenomenon often occurs in enterprise management behavior: not only the president does not know the situation at the grassroots level, but even the class leader is just giving orders, not much inspection and guidance, so the current enterprise management has become the only link of "layout work", rather than the unity of layout, inspection and guidance.

Jiangsu and Tai needle carpet factory director Zhu Peng

6, in order to inject advanced management thinking, enterprises have invited "foreign experts" to be staff officers, but how foreign experts and local employees integrate into one is a problem.

enterprises have invited some "foreign experts" to impart management experience, some are phased implants, others are staying here for a long time.

Because of different cultural backgrounds, with some foreign experts, some local employees can not immediately accept their management style.

They believe that although foreign experts are experienced in their work, they do not understand China's national conditions and the practical problems of Chinese enterprises.

In addition, language is also a major obstacle.

- Wang Sen {page_break} , head of Technology Department of a large nonwoven enterprise in Zhejiang.

marketing concept /p >

1, there is an order, but it takes a long time. Although it is made, there is no money to earn it.

the company mainly produces nonwovens and its equipment is imported from abroad. However, the products recently have been returned frequently. The engineers, designers and teachers of the company are shirking their responsibilities. They are not united at all. Now, the teachers are all absent-minded, and do not work overtime when they rush to catch up. They can not fire them in the rush hour.

The company's current situation is that there are orders to do, but for a long time, although the product has been made, but the product quality problems, the volume of returns, the company can not make money, long-term meetings and communication can not solve this problem.

Chu Ying, director of a spunbonded nonwoven production plant in Zhejiang, "/p".

2. The logistics management of small businesses is chaotic, inventory is large, and a lot of useless things are produced.

the sales situation of the company is rather severe nowadays. Due to the economic downturn, the order has dropped sharply, and the warehouse has been in large quantities. Now it is very difficult to digest these products.

Like our nonwovens manufacturers, if there is no special case, the workshop production line will usually not stop, because the switch machine has a great impact on the life of the machine, and every time the production starts, the first few hundred meters of cloth must be abandoned and useless.

Many products produced by the company are still stacked in the warehouse. I really don't know how to deal with them.

Jiangsu Yue Er Ya nonwovens Co., Ltd. workshop director Wang Yue .

3 what are the necessary preparations for Chinese enterprises to open up overseas markets? What risks are they likely to encounter?

What preparations should be made for entering the overseas market ahead of time?

Although we know that the quality requirements of products at home and abroad are inconsistent, the export standards are not very clear, and the export duties are not very clear. Should we ask experts to analyze? The most important thing to explore overseas markets is market research.

-- Zhao Yu , customer manager of a shoe material nonwovens company in Guangdong.

4. Foreign orders are very strict in terms of product quality, but the price is very low.

Do you want to pick up the list?

the company has received an order from Germany for a while. It is not a good opportunity for the company to receive overseas orders. This is a good opportunity for the company to develop. However, if we want to do this order well, we need to strictly control the production process and quality control, and we also need other workers on the production line to help us, which will delay the other production of the company, and there is almost no profit.

Zhou Lina, manager of a nonwoven company in Beijing, /p.

5 industrial textiles are difficult to get through. Downstream, we are a small business, and appear more vulnerable in the process of opening up the market. Can we achieve the goal of marketing with the help of large enterprises?

the company hopes to enhance its popularity through the brand influence of large enterprises, hoping that large enterprises can provide technical support for us, because independent research and development is the only way for enterprises to develop themselves.

But are they willing to teach us advanced technology if they seek help from large enterprises? Will we lose their creativity for a long time? Or is it better for us to make progress with a large scale enterprise? -- Wang Li /p, sales manager of Gaoyang needle carpet factory.

6 online sales order is small, the freight rate is high, the benefit is low, but we can not bear to abandon this generally favored marketing form.

industrial textiles are mostly supplied to downstream enterprises as raw materials. Many customers will always see the products before placing orders, so that the "online entity online" paction mode is a waste of time and low efficiency.

However, e-commerce is the inevitable trend of future development, and most of the information needs of the company's customers come from the network. That is to say, we can hardly do without online pactions. It seems that the perfect combination of efficiency and efficiency of online sales must be worked hard.

Zhang Lan, director of workshop of a nonwoven production enterprise in Qingdao, /p.

public topic

1 the non-woven enterprises in our area are very intensive, and small businesses are in the majority. Although everyone has their own way of existence, they are rather loose and have a sense of self destruction.

there are many non-woven enterprises on our side. There are dozens of them in our town, and the production level is quite similar. They mainly produce low-end products.

Now the market is not good, the orders of all enterprises are 00 scattered, and some enterprises have even stopped production.

We are eager to follow the example of other regions to set up industrial clusters, sponsored by the government, from policy information services, project funding applications, raw materials and equipment procurement, inspection and testing, and market output, all of them can be guided in long-term planning to form a public service platform.

I believe that if the government promotes products, the benefits will be better than it is now.

- Ho Wang {page_break} , general manager of Zhejiang Xinhua nonwoven New Material Co., Ltd.

2 our company's products export, despite numerous tests in China, exports still need to be verified by the European Union or German standards, which virtually increases production costs.

when a company produces overseas orders, if it is exported to East Asia and Southeast Asia, it usually can guarantee product quality according to the order requirement. However, if exported to Europe, the United States and other developed areas, it will need to meet the corresponding requirements according to the country, not only the high cost, but also the difficulty.

At present, there is no uniform standard in China. We hope not only to improve the domestic standard system as soon as possible, but also to establish international standards for mutual recognition. This will save a lot of time because the standards need to be redeployed.

Hunan Jiahe high nonwovens Co., Ltd. Sales Manager Zhu Xing

3 no matter technological R & D or enterprise management, foreign industrial textiles have obvious advantages, but we are unable to find timeliness and guidance of overseas information.

domestic textile industry started late. Although it is developing rapidly, there is still a big gap between technology and foreign countries.

We hope to understand the technological progress and market opportunities in foreign countries in time, but we do not know which channels we should get.

The information that can be found on the Internet is not up to date. There are few overseas information in relevant magazines, and the trend of fragmentation is obvious.

We thought about going abroad for personal inspection, but the cost of the round-trip trip was very high, about 100 thousand yuan, and it wasn't sure whether we could really learn their core technology.

Liu Huanglin, general manager of a hygienic nonwovens factory in Guangdong,

4 enterprises have been lucky to have won awards from some industries. There are many national awards, but foreign institutions do not seem to buy them.

domestic enterprises attach great importance to various awards in the industry. After winning the award, the reputation of their products will be improved in China. Of course, it is inevitable that the award can also be recognized by foreign customers, but later it is not the case.

In the past few years, the company received an award for product research and development, just in time to communicate with foreign businessmen. We told them the awards they just received. They didn't think they were interested in whether we got the honor or not. They only recognized the old customers who had worked together before, and were unwilling to expand their new partners.

Li Zhizhe, director of a nonwoven coil factory in Jiangsu, /p.

5 industries have recently set up several industrial innovation alliances, and do not know what kind of enterprises it is good for.

industrial innovation alliance is a new thing for us. The alliance requires members of the alliance to share their rights and obligations according to the agreement, so as to form a long-term and stable interest sharing body of production, learning and research with the common investment, sharing interests, sharing risks and common development.

A strong sense of belonging made many companies around me eager to part. Some chose to join, and some chose to wait and see.

I want to know that if we enter such an alliance, will there be too much cost investment? Is it suitable for small businesses like us to participate in it?

-- Zhang Da /p, manager of Dezhou Tai Xin nonwoven Co. Ltd.

6 no matter from the angle of fixed assets investment or from the angle of key technology, the daily equipment procurement is the boss's decision in person, but the passivity of the enterprise is still quite obvious.

the company mainly produces spunlaced nonwovens. When we purchase equipment, we find that the integrity of foreign equipment is higher than that of domestic equipment, but the price difference is several times.

Although we are not very concerned about the issue of "cost performance", if there is a set of cheap and high-quality domestic matching equipment, who will not take it away? As we all know, domestic equipment has some local advantages, from pre design matching to after-sales tracking services, and even can fully intervene, not to mention that all foreign high-end equipment is willing to sell to Chinese enterprises.

Bruce Lee, technical manager of Shijiazhuang rainbow new material Co., Ltd., {page_break}

brand awareness /p >

1 want to use patent to create brand uniqueness, but do not want to apply for a patent, will still be copied?

China's nonwoven industry has a low threshold and a lack of standards. It was thought that money could be produced with equipment, and it was not known that the imitation of technology caused greater confusion.

Today, the company has applied for a patent. The product appeared in the market not long ago, and soon the products with the same performance swept across the market, and the price was lower.

-- Liang Fei, general manager of Sichuan Junan nonwovens company, /p.

2 brand loss and counterfeiting infringement are serious. How to take the initiative to defend?

In the early days of P, the company's official found that a graphic trademark owned by a company was just like the graphic trademark of its company.

Trademark is the identity card of the product, and it is also an important carrier for the enterprise to build its brand.

Our hardworking brand is redeemed after being registered by others, but it is only a matter of time.

Enterprises should protect their trademarks from being snatched. Registration of all categories is one of the effective safeguards.

-- chairman of a filter textile enterprise in Jiangsu, Wen Wei Min, /p.

3 compared with foreign brands for hundreds of years, why are domestic brands so "short-lived"?

most German enterprises have a history of more than 100 years. These enterprises are not big enterprises, but their brand value has a long history accumulation.

Compared with China, enterprises can survive only when the economic situation is good. Once the economic crisis is encountered, a large number of enterprises will be closed down or diverted.

Small and medium-sized enterprises are most concerned about the number of orders, if we always hold this mentality to make the brand, not "short-lived" is strange.

Cui Yangjun, general manager of Guangdong composite nonwovens company, "/p".

4 many enterprises have been advertising in the downstream media, but the effect is not expected.

it has always been considered that advertising is dispensable for us.

I have a colleague and a car cushion. He pays more attention to the brand effect. He used to invest money in a car magazine to advertise, but the effect was not ideal. Later, when they met, they studied the problem and found that many other industrial products were first advertised in the manufacturing field. After establishing authority, they were able to embrace the group to conquer the lower reaches. So I also want to follow this practice. I am very curious whether this has done any good.

/p, general manager of a vehicle textile company in Shanghai.

5, we all know that homogenization competition affects the overall image of the industry. Specifically, the enterprises do not know how to enhance the brand value.

homogenization competition is the main reason for the oversupply of many similar products in the domestic nonwoven market.

The same series of products of different brands are imitating each other in appearance design, physical and chemical properties, use value, packaging and service, and marketing means, so that the technical content and use value of products gradually converge.

But if we want to leave this team, we need to invest a lot of manpower, material resources and financial resources in independent research and development, management concepts and quality supervision. This is a lot of private enterprises unwilling to do.

Guo Lei, manager of Hubei Xinrong nonwovens Co., Ltd.

6 many domestic hospitals reflect that they are not unwilling to use domestic medical hygienic materials, but do not know which one is better.

domestic consumers are more inclined to foreign brands for medical and health products, most of which are famous because of their reputation, and brand products almost all have corresponding grades and ranking, and consumers call it "reassuring".

However, domestic products are not the same. Large scale brand advertising is done more, consumers know highly, and the quality is not so good; while the quality of medium-sized enterprises is good, but the appreciation of the market is not acceptable.

Should China have a relatively authoritative brand ranking according to market experience? -- Li Hongjie, sales manager of Zhejiang Ping An Medical Textiles Co., Ltd., {page_break}

livelihood technology /p >

1 "PM2.5" is perplexing China's social and economic development. Filtering textile has an important mission, but there is also a technical bottleneck that can not be overcome for the time being.

at present, 1000 cubic meters of filter products are designed in advance to make 1000 cubic meters of flue gas pass through. That is to say, 1 square meters of products can withstand 1 cubic meters of smoke. However, if the surface of the filter bag is uneven and the smoke in thick places can not pass through, the theoretical pressure capacity will be too large. There is no practical significance. The thin place will not be able to bear the burden but will bear heavy load and the service life will be reduced naturally. As long as there is a local crack or hole, the whole product will be scrapped.

Henan general manager of a filter material Co., Ltd. Zhai Fei Yang

2 when will domestic fiber producers provide new ES fibers for nonwovens enterprises at reasonable cost?

popular baby paper diapers made from wood pulp are popular on the market. They are soft on the surface and strong affinity to the skin. But using this diaper for a long time will cause adverse reactions to the baby's skin.

ES fiber is a two component skin core structure composite fiber. The nonwoven material made of ES fiber is light and soft. It will not cause adverse reactions to infant skin, but also has the characteristics of small heat shrinkage.

But the high quality ES fiber is now dependent on imports and the price is high. Most domestic enterprises are unwilling to pay for it.

Hu Dalong, director of a nonwoven material production plant in Zhejiang, "/p".

3 the European Union automobile industry started to recover all scrap cars from 2006 to disassemble, reuse and process. The development of recyclable and environmentally-friendly products is a problem that Chinese enterprises must face in the future.

In addition to meeting the functional requirements and decorative requirements, P textile enterprises will also face the environmental problems advocated by the whole world in the future.

The German government has demanded that 85% of the total weight of scrapped cars be recycled after 2006.

From 2015, the recycling rate of scrap cars will reach 95%, and the utilization rate of materials will be increased to 85%.

That is to say, the textile used on automobiles will also have to meet the requirements of recycling and recycling in the future.

Zhang Jun, general manager of Jiangsu Wuxi innovation automotive interior production plant,

4 the flame retardant fabric protective clothing needs to be improved in terms of multi-functional composition, coordination of protection and comfort.

China's protective clothing technology and products still have a certain gap compared with developed countries.

For example, functional protective textiles have the functions of anti ultraviolet, radiation protection, flame retardance, high temperature resistance, oil resistance, acid resistance, static electricity resistance and bad weather. How to integrate can provide safety protection for workers in dangerous environment so as to avoid loss of life and property.

In addition, there are still some problems in the coordination of multi-function, protection and comfort. The standards and evaluation methods of protective clothing should be perfected.

- manager of Xi'an safety protective clothing fabric production Co., Ltd. Zhang number

The biggest problem of wall noise insulation material 5 is how to ensure the sound insulation technology and insulation technology achieve the desired effect at the same time.

in the prevention of noise problems, we must comprehensively weigh the technology, economy and effect.

But to improve the insulation technology, one way is to add a thermal insulation board to the sound insulation board, but the mutual penetration of the two will weaken the sound insulation effect; the other way is to introduce a solar diaphragm board, but the cost is too high, so it is not suitable for the decoration of the civil house.

If this contradiction is solved, it will be beneficial to the reality of heating differences in southern and Northern China.

Zhou Xuyang, technical director of a sound insulation nonwoven material Co., Ltd., Shanghai, /p.

The production process of 6 spunbonded filament geotextiles is accompanied by the awkward performance of disposable polyester film packaging.

due to price factors, almost all PET bottles and polyester films are disposable packages. Although cheap but not beautiful, waste PET bottles can not be degraded in natural environment, which will cause great pollution and waste.

Some geotextiles enterprises are trying to produce geotextiles with waste polyester bottles. However, the recovery bottle flake has high melting point, large viscosity, small volume of unit volume and high impurity content, so it is not easy to decompose, resulting in the long life of geotextiles produced.

- Shen Yunhua, a technician of a geotextile enterprise in Guangdong,