World Clothing Shoes And Hats Net Guangzhou Shoes Exhibition Held The Footwear And Footwear Industry Forum Agenda

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< p > sponsored by Hongkong New Exhibition International Exhibition Co., Ltd., the 2013 Eleventh International Guangzhou a target= "_blank" href= "http://www.91se91.com/" shoes < /a > Exhibition "a eleventh target=" _blank "href=" "target=" > "leather > shoes > material" less than ">" shoes "," shoes and machines "exhibition" will be held on May at Guangzhou Pazhou poly World Trade Museum ".

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During the period p < < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes and hat > net, sponsored by Guangzhou Rui hung exhibition company, "how to achieve seamless connection between e-commerce and traditional shoes and garment industry" forum will be presented in May 2nd.

We sincerely look forward to your visit.

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< p > < strong > on conference About forum < /strong > /p >

< p > with the global financial crisis in recent years, footwear manufacturers are facing severe challenges.

On the one hand, operating costs such as store rentals and personnel salaries are increasing, requiring more capital investment. On the other hand, the backlog of inventory commodities is rapidly depreciating. Every minute and every second means the loss of funds, and the plight of survival can be imagined.

Going out of stock has become the most urgent problem for shoes and clothing enterprises, and has become the most difficult problem to solve.

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< p > from the current situation, shoes and clothing enterprises generally accelerate the dissolving of the stock crisis in the original channel through the introduction of discount promotions, special sale and other forms. At the same time, many traditional shoes and clothing enterprises have cast their eyes on the new channel of Internet e-commerce, and are actively exploring and trying.

According to the AI research report of the research institution, the scale of China's online shopping market will reach 11840 billion yuan in 2012. The temptation of this data will enable more traditional shoes and clothing enterprises to put the electricity supplier channel in a more important position.

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< p > traditional enterprise "touch the net" is now the trend of the times, huge flow and objective user coverage, so that the electricity supplier has the potential and advantage of being backward.

But without a good online operation mode, online and offline resources can not be best integrated. E-commerce can also become a double-edged sword, which deeply hurts the established traditional channels.

Therefore, how to resolve the conflict between traditional distribution channels and e-commerce channels, so that offline stores and online franchised stores can truly achieve double track, and more vigorously develop the market and digest inventory for enterprises, which deserves our further consideration and discussion.

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< p > agenda: < /p >

< p style= "text-align: center" > May 2, 2013 (Wednesday) morning > /p >

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< td > 09:00-10:00 < /td >

< td > guests sign in < /td >.

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< td > 10:00-10:05 < /td >

< td > host opening > /td >.

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< td > 10:05-10:30 < /td >

< td > Guangzhou shoes exhibition exhibition Party's speech < /td >

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< td > 10:30-11:00 < /td >

< td > keynote speech, traditional shoe and garment industry and Internet seamless docking < /td >

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< td > 11:00-12:00 < /td >

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< p > special discussion 1: why does China's shoes and clothing manufacturing industry become "sleepy"? < /p >

< p > under the economic crisis, the export volume of China's shoes and clothing enterprises has declined, and production and operation costs have risen. Many enterprises are facing difficulties in capital turnover, and some small and medium-sized enterprises are even on the verge of bankruptcy.

Huge inventory pressure has become the heaviest burden of enterprises. After many years of development, the traditional marketing channel has been almost saturated with market profitability, and the rise of Internet e-commerce has distracted the attention of consumers. This is a serious impact on the traditional offline channels. As a new sales channel, the electricity supplier can not solve the high pressure of traditional enterprises, even make some enterprises far away from the electricity supplier as a new sales channel, but it can not solve the high pressure of traditional enterprises, even let some enterprises stay away from each other. This also reflects the problems of channel development in footwear industry.

To solve the dilemma of shoes and clothing enterprises, we must start with the crux of contradictions and analyze them in depth so as to break them one by one.

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< td > 12:00-13:30 < /td >

< td > noon break > /td >.

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< p style= "text-align: center" > May 2, 2013 (Wednesday) afternoon < /p >

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< td > 13:30-14:30 < /td >

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< p > special discussion 2: Electronic Commerce -- a double-edged sword in shoe and clothing marketing. < /p >

< p > electronic commerce, as a new sales channel generated in the Internet era, can not only reduce the cost of opening a shop, but also promote and sell products for the brand by using the high traffic and user coverage of the network platform. E-commerce has become an excellent marketing channel in the fields of luxury goods, cosmetics and electronic products.

However, in the shoe and clothing industry, the electricity supplier not only did not play its advantages, but also became the impact on the offline sales channels, and the contradiction between distribution channels and e-commerce channels is difficult to resolve.

Some enterprises not only sharpen the contradiction between the two channels, but also seize the channel of e-commerce, especially the introduction of new brands to specialize in electronic business, but such blind expansion often leads to doubling of inventories, and also constitutes a hidden harm to the interests of distributors.

Therefore, it is necessary to innovate and explore more models in order to use the double-edged sword of electric business as a double-edged sword in the market.

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< td > 14:30-15:30 < /td >

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< p > special discussion 3: the best mode of seamless connection between traditional shoes and clothing industry and the Internet. < /p >

< p > in recent years, inventory problems have been plagued by brand operators including shoes and clothing, while brands like seven wolves, nine Mu Wang and Anta have achieved the goal of a sharp drop in inventory ratio through the "pitional period", all of which originate from three words -- information.

The Internet is undoubtedly the most abundant information resource and the fastest access to information. The seamless use of the Internet and footwear industry is a powerful way to expand brand influence, promote products and expand new sales channels.

However, in order to avoid the impact of offline channels on the development of online channels, it is critical to find the best e-business mode.

For enterprises that have just been in the field of e-commerce, to establish and improve a complete electricity supplier system, we need to invest a lot of energy in the early stage to explore and research. The cost is very high and there is a certain risk. But if we use mature network platform to set up a one-stop marketing channel supporting service for our products, this risk can be greatly reduced. Enterprises can use the influence, visibility and their experience in the field of e-commerce to serve themselves, so as to avoid the dispute between the interests of the electricity supplier and the traditional channel, and bring considerable benefits to the enterprises, so that the traditional shoe and garment manufacturing industry can be seamlessly integrated with the Internet.

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< td > 14:30-15:30 < /td >

< td > guest questions, communication time < /td >

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< td > 16:00 < /td >.

< td > > conclusion of the conference < /td >

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< p > guest speaker Guest speaker < /p >

< p > Ren Weijie < /p >.

< p > World < a target= "_blank" href= "http://www.91se91.com/" > clothing shoes and hats < /a > net chairman < /p >

More than twenty years ago, P has gained a deep understanding of the traditional industries in the field of shoes and clothing, and is well aware of the current development and demand of the footwear industry.

We believe that China's shoes and hats are on the way to the world.

Aspire to serve the field of clothing and footwear, build platforms, integrate resources, pmit information, and enable Chinese enterprises to go global.

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< p > world clothing shoes and hats net is committed to becoming the world's leading apparel and footwear industry portal and mainstream Internet media. It provides a comprehensive integrated service platform for the industry, pursues vertical services, and finely extends to all aspects of the industrial chain.

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Website P, with its exquisite network technology and rich industry resources, brings together the most professional, comprehensive and authoritative industry database of business opportunities, enterprises, products, talents and information.

In addition, the website has the unique service system of independent innovation. At the same time, it continuously provides new service items based on the platform, providing fast business consultation and high-quality and efficient B2B e-commerce platform for clothing and shoe enterprises all over the world.

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< p > world clothing shoes and hats net will open up a new mode of operation on the Internet. It will combine the traditional and offline industries more organically and fully, integrate all the technologies of the Internet, and better serve the enterprises, so that operators can enjoy unprecedented efficiency and pleasure in the management, production and sales sectors, and thoroughly realize the pformation of the business mode of shoes and clothing enterprises! < /p >

< p > forum contact: < /p >

< p > telephone: 0351-2389391 < /p >

< p > E-mail:sjfzxm@188.com < /p >

< p > Q Q: 363626606 < /p >

< p > Contact: Ren bin Kun < /p >

< p > > a href= "/uploadFiles/2013/sjfzxmguanzhouluntan.doc" > download the registration application form < /a > br / >

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