Voight'S Innovative Communication Mode Boosts Brand Takeoff

Brand publicity and marketing promotion requires wide media coverage, strong targeting, obvious effect, consistency and flexibility, so as to realize the accurate dissemination of brand and product information.

However, today, with the serious homogenization of media, how to use innovative media to target consumers has become a problem that many companies are deeply pondering.

As Olympic advertisements spread to the ground, more and more enterprises began to break away from the limitations of traditional media, innovate communication modes and media resources, and build effective advertising communication models.

After spending tens of millions of money on CCTV advertising, Voight, a famous sports brand in China, has launched a major move in recent years, which has aroused widespread concern in the industry.

In June 13th, Voight joined hands with Da Xinhua Airlines to reach a consensus on the flight attendants project, and signed a strategic cooperation agreement to create a new chapter of sports brand marketing, creating a precedent for the cooperation between domestic sports brands and airlines.

According to the agreement, Voight will provide all flight attendants in the third quarter of 2008 for sportswear and sports shoes in the whole season.

By the time of the Olympic season, we will see all the flight attendants of the great Xinhua company will be flying in the altitude of 10000 meters in the Voight sports equipment, and deduce the new trend of air sports in the air service and the Olympic Games.

2008 is a golden year for the sports industry. The joint business opportunity of the Olympic Games is a historic opportunity for sports brands to be missed.

In the increasingly fierce competition in the industry, Voight constantly innovating the mode of communication, and constantly improving his brand value.

Brand development relies on long-term brand strategy and constant brand building.

In the 08 years, Voight's Olympic strategy not only showed the great potential of Voight brand to the world, but also deeply explored the cultural connotation of the brand itself.

And this cooperation with the great Xinhua Airlines is Voight's important move to boost the brand take-off under the combined efforts of both inside and outside.

According to Voight responsible person, for the two sides to work together, Voight has been carefully considered.

Today, with the increasingly systematization and maturity of marketing methods, the deep cooperation between new media and traditional industries has made Chinese sports brand marketing activities infinitely active under the stimulation of the Olympic Games.

In the event marketing, star marketing, event marketing and field marketing, the Voight brand of non Olympic cooperative enterprises pays more attention to the innovation of marketing strategy.

The choice of big Xinhua is Voight's attempt to boldly innovate marketing strategy.

Big Xinhua Airlines is the fourth largest aviation group company in China. Over the years, it has devoted itself to creating an organic combination of media and aviation interaction, advertising carriers and pportation services. Its "media oriented" operation concept coincides with Voight's request for innovation in communication mode.

In addition, the aviation media as a narrow media, with low coverage, limited audience and non hierarchical audience, but the effective arrival rate of advertising to target consumers is high, the coverage area is wide, the target audience is highly concentrated, it can effectively cover potential consumer groups, and clearly convey the advertising message, with complete independence and exclusive nature. It has a positive effect on Voight's locking of high-end customers and occupying the commanding heights.

Low cost inputs and high efficiency output have also added psychological weight to Voight's choice of Xinhua Airlines.

Besides, as a sunrise industry in China, the civil aviation industry has unlimited potential in the context of the Olympic Games.

As a new professional branch airline, Da Xinhua Airlines has created a high-end media resource for its customers with its high quality service and high quality aircraft.

According to the unique management idea of "media Airlines", the company designs a business plan around the name and endorsement of the crew members. It takes the good image of the airline attendants and the potential "model" value as the cooperation point. During the Olympic Games, it cooperates with the famous brand Voight of China, playing the slogan of the "flight attendants movement", with a lively, athletic and enthusiastic new image, and creating a cabin atmosphere full of Olympic atmosphere.

Voight, through the cooperation with the great Xinhua Airlines, will create a pioneering and differentiated communication. While making the flight attendants' clothes new and refreshing, it will surely be beneficial to the establishment of Voight's high-end product image and enhance the brand to a new height.

In this communication environment that attracts people's attention, influence and strong market consumption power and guidance power, the operation and value of growth media and the growing space to occupy the communication channel and channel advantages are enormous and even incalculable.

Take the lead of Xinhua Airlines, use the media resources of air pport tools, further explore the special carrier of aviation, and realize the exchange of enterprise resources and media resources. Voight has opened up a new communication mode of domestic sports brand, and will surely lead the new trend of domestic sports brand in the mode of communication.