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2013 China Shoes And Clothing Industry E-Commerce Summit Also Become An E-Commerce Supplier.

2013/4/11 22:30:00 62

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Footwear Industry E-Commerce Electricity Supplier Summit BELLE King Of Nine

that's a crazy day. In November 11, 2012, the sales volume of < a href= "http://www.91se91.com/news/index_x.asp" > Alipay < /a > total sales volume was 19 billion 100 million, a year-on-year increase of 260%, of which Tmall was 13 billion 200 million and Taobao was 5 billion 900 million. It is worth noting that on this day, three single stores sell over 100 million, all from the traditional retailers under the line, and 18 merchants who break through 50 million of the turnover, only 3 from the Internet brand. Among them, the seven wolves from Fujian eventually broke through 50 million yuan, and XTEP also broke through 20 million yuan. The brands such as nine Mu Wang, CABBEEN, Anta and 361 degrees were also harvested. 
 it can be said that in the 2012 electricity market, the traditional < a href= "http://www.91se91.com/news/index_x.asp" > brand < /a > completed a counterattack. The mature brand and the controllable price system superimpose a strong supply chain advantage, which is incomparable to the Internet brand. Besides, the inventory that has troubled the traditional shoes and clothing enterprises has also provided huge support for the traditional brand to win the counter attack war. In the first half of 2012, Metersbonwe's stock dropped from 2 billion 560 million yuan to 1 billion 750 million yuan, but the sales volume in November 11th was 50 million higher than that in November 11th. In recent years, some traditional retail enterprises in China seem to have found ways to solve inventory problems, and even surpass traditional channels in the sale of some categories. For example, seven wolf's leather goods, needle spinning and other categories, the line has broken through the overall sales of more than 55%. 
 Cheng is also an electricity supplier. By brand low price promotion through e-commerce to clean up the impact of inventory, sales of dealers under some brand lines have been greatly affected, and many stocks have been backlog. Meanwhile, the brand image has also been damaged. After the hard struggle and running in between the left and right hands, some traditional brand suppliers will not use the existing a href= "http://www.91se91.com/news/index_x.asp" > brand < /a to promote the network in order not to affect the interests of the dealers under the line. Instead, they will re register the trademarks to sell them through various electronic business platforms, or to make special contributions to the online development. In November 2011, XTEP launched a joint venture with XTEP shoe net to launch a series of "Han Geng shoes" theme shoes, which triggered a deep thinking about the new competition mode. 
 Zhang Ping, deputy director of the Institute of economics of the Chinese Academy of Social Sciences, thinks that only by controlling a href= "http://www.91se91.com/news/index_x.asp" > < /a > can there be the possibility of increasing. E-commerce is obviously advanced in terms of controlling the scale and improving returns to scale for traditional business models. So, for the traditional brand, how to excavate the value of the electricity supplier? How to make better use of the open platform? How can we realize the mutual reference and integration between online and offline, so as to achieve the brand upgrading? 
 April 17th, the 2013 (fourth) e-commerce Summit on footwear industry in China will be held in Quanzhou Hotel, Quanzhou, Fujian province. In view of the puzzle of traditional brand electric business operation, hundreds of shoe and clothing brand business representatives will focus on fine keywords such as "fine operation", "traditional enterprise online brand reengineering", "brand touches network marketing idea", "network brand development" and "value return". In the Jingdong and Tmall's 2012 women's clothing sales rankings are ranked first in Korea's clothes house, vice general manager Jia Peng will share the "dual core system" in clothing e-commerce business applications. In the interactive session, Peng Ao, director of Anta electric business, Xiang Wentao, general manager of AOKANG electric business, general manager of Tonlion electronics, Dai Cheng and Ge men CEO Wu Zhichao, will share a more pragmatic and more dry combat case with the audience at the round table dialogue, and together seek the value of the electricity supplier together. In addition, Xiao Lihua, vice president of XTEP, will deeply analyze the strategy and key actions of traditional enterprise e-commerce, and guide the direction of brand operation. Zeng min, director of the electricity business division of tazlong group, will also share the traditional business brand. 
 besides famous shoes and clothing brands, the famous platform representatives will also bring the brand operation analysis in the open platform. Taobao CEO Zhang Xuejun, the head of Taobao distribution, Huiyuan and gifted purchase, will make a wonderful sharing on the theme of < < href= http://www.91se91.com/news/index_x.asp > > shoes and clothes < /a > brand Taobao operation and BELLE online independent revolution.