How To Run "China Fan" In Domestic Exhibitions
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First, we know that the modern fashion show pursuing the scale effect pays great attention to the maximization and centralization of information. Modern exhibitions not only display clothing products, but also involve related fashion products and household textiles, so as to embody the Chinese characteristics as far as possible in the exhibition and achieve good results in p a href= http://www.91se91.com/news/index_z.asp.
In the perfect interpretation of fashion and fashion, it embodies our national characteristics.
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< p > exhibition is literally understood to be a display and watching party. The so-called gathering means to focus the exhibits and concentrate the customers in the exhibition.
The fashion show undoubtedly embodies the characteristics of this information centralization. By holding exhibitions, a large number of clothing products will be displayed in a specific environment, and a large number of spectators who are interested in clothing products will be gathered here for a visit.
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< p > first, the idea is innovative, fashionable and internationalized.
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< p > twenty-first Century is the century of innovation. In this era of individuality, a thing can not be sustained development unless it is constantly changed.
Innovation is the soul of < a href= "http://www.91se91.com/news/index_z.asp > Fashion Show < /a >, which is reflected in the innovation of business concept, the innovation of innovative mode of operation of exhibition products, and the innovation of exhibition service mode.
The innovation of business concept advocates the idea of "not seeking the biggest but the best." to maximize the satisfaction of the needs of the audience, it is also an important stage for enterprises to achieve comprehensive benefits. The exhibition is an important stage for the appearance of new clothing products, new technologies and new trends. It is also the starting point for apparel products to move towards consumers and realize their own value. Without the innovation of products, the exhibition will lose its vitality and charm. The innovation of operational mode means continuous exploration and pformation in the way of organization and operation to adapt to the new market form: the innovation of service mode should embody the principle of "people first", and make full use of modern technology to provide more convenient services for exhibitors and customers.
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< p > operation specialization.
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At present, whether the fashion exhibition organizers or exhibitors or exhibitors are becoming more aware that specialization can only highlight the characteristics of the fashion show, expand its scale, and eventually form a brand. P
In the past for a long time, China's fashion show has been looking for more comprehensiveness so as to attract more layers and more types of exhibitors and spectators.
Nowadays, most of the clothing industry knows that the exhibition must have a clear theme, otherwise it will not attract specific clothing exhibitors and professional visitors.
Through professional subdivision, the exhibition can avoid the weakness of "extensive and thin harvest" brought about by large-scale exhibitions in China.
For example, the seventh Jiangsu international clothing festival highlights three "specialties", professional exhibitions, special events and professional spectators.
Professional exhibition is to open up professional areas for collective display of competitive clothing brands in Jiangsu, and to introduce new brands in specific venues to enhance brand awareness and display effect; special events are the first time to select public figures in Jiangsu province's characteristic industrial clusters, in order to enhance the costumes festival as an industry platform for promoting their own brand awareness.
Thus, specialization has become an inevitable trend in the development of fashion show in China.
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< p > again, content integration < /p >
< p > the past fashion show is simply "a href=" http://www.91se91.com/news/index_z.asp "> dress exhibition < /a >, relatively single.
In twenty-first Century, fashion show was not only an exhibition of products and technology, but also combined with various activities such as economic and trade, tourism and art festivals.
We often hear the name of the exhibition such as the international fashion week and certain clothing festival. During the program, the programs are rich and colorful, and the scene is even more lively. With its close proximity to the people, close to life and close to the reality, it attracts more and more ordinary citizens.
At the same time, the establishment of the Fashion Week conference hall in the major shopping malls has become the most convenient way for the public to participate in the fashion week. The whole atmosphere highlights the overall image and level of our country, improves the quality of the exhibition and increases the attractiveness of the exhibition.
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< p > finally, the design is artistic and visualized.
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The art of P fashion show is the clothing display itself.
In order to highlight clothing exhibits and corporate brand image, exhibitors pay great attention to the artistry of the display effect, and use the artistic means of sound, light, color, shape, character and image, to display the exhibits and the exhibition as a work of art.
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< p > China is a great cultural country with a long history and strong cultural background.
New breakthroughs will be made in booth layout and other aspects at the exhibition.
The exhibition hall environment, booth image and scene layout are integrated into more innovative designs and cultural connotations, so that the overall ash and booth images of the exhibition hall show a strong sense of fashion and strong artistic atmosphere, highlighting the unique characteristics of China, and changing from focusing on single products, paying attention to the product itself, paying attention to the overall image of the brand and focusing on the brand culture, and making full use of various artistic design methods to create the overall effect of the exhibition atmosphere, so that people feel a strong flavor of the country.
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