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Analysis Of The Development And Bottleneck Of Local Footwear Industry

2013/4/12 20:27:00 31

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Price War Shoes And Clothes Development Bottleneck

domestic small and medium-sized a href= "http://www.91se91.com/news/index_x.asp" > shoes and clothing < /a > most of entrepreneurs have not received higher education, and the management enterprises do not have a set of enterprise management experience and mature management ideas. When the enterprise has developed to a certain scale, the management thinking of these entrepreneurs is still not divorced from the extensive development thinking, and there is no complete system in terms of corporate culture and scientific management. Compared with foreign enterprises, they are obviously lagging behind. For example, selling Nike men's shoes equally, Nike understands that the quality of products and cost control should be guaranteed by scientific management. In contrast, the development of shoes and clothing enterprises in China seems to be extensive. In 80s, China's shoes and clothing < a href= "http://www.91se91.com/news/index_x.asp" > industry < /a > almost took the place of processing route, such as Anta, one of the six major sports brands in China, in the past five years, Anta's official website store developed and expanded to turn Anta's operation mode to a more refined state. 
 domestic entrepreneurs compare with foreign entrepreneurs in terms of market control, business sense of smell and marketing methods are relatively weak. But with strong tenacity and perseverance, they have developed into well-known domestic enterprises, such as 360 degrees, which have covered 361 exclusive stores to two or three cities in the country. But domestic entrepreneurs still lack many qualities in how to manage domestic brands correctly. There is a natural deficiency in planning, organization and operation, but there is no lack of mobilizing capacity, but it lacks organizational capability. There are few concepts about the basic elements (rules, procedures, standards) of modern enterprises, and they do not know much about the system, mechanism and system of enterprises. 
 environmental defects /p >
 the footwear industry with high energy consumption and low output is very popular. It has great influence on environmental problems. Shoes and clothing enterprises must strictly control the pollution control of production sheets. Anta shoes, 360 degrees, Disney and other brands have been found to have significant defects in the environmental management of the supply chain. 
At present, China's environmental pollution is becoming more and more serious, and there is a waste of energy in P. Shoemaking industry has always been the "worst hit area" of pollution. Even BELLE men's shoes with high brand awareness are more or less polluting the environment in the production process. The traditional mode of production with high energy consumption and low output not only wastes many resources, but also destroys the environment in tangible or intangible ways. 
 facing the increasingly serious environmental pollution, shoe enterprises must strengthen environmental management. For example, < a href= "http://www.91se91.com/news/index_x.asp" > Daphne < /a > official website is expected to introduce advanced production technology in China to make environmental costs into product cost from environmental protection. Zeng Shui Liang, an expert in private enterprise management at the center for private enterprise research of the Yangtze River Delta Research Institute of Tsinghua University, believes that the rapid growth of China's economy and the rapid accumulation of wealth in private enterprises are inseparable from the policy space brought about by the liberation of the system and the market space created by market opening, but it is fundamentally the efforts made by people's subjective view to form the pattern of today. Economic means are to calculate the total amount of pollutants and total cost that need to be controlled, and to ensure the sales volume of Daphne boots and shoes. 
 to the shoemaking industry, it is necessary to change the way of operation of enterprises with the concept of environmental protection and explore more environmentally friendly production and marketing modes, so as to make shoes enterprises gain a strong competitive advantage, so that their brands can be further promoted in the shoe brand ranking. Apart from the fact that a few Chinese shoes and clothing brands such as BELLE and Lining have certain influence in the international market, it is difficult to see the shadow of Chinese shoes and clothing "a href=" http://www.91se91.com/news/index_x.asp "brand" /a "in international shopping malls, which is also related to the pollution problem of China's footwear industry. 
 under such circumstances, in addition to Daphne, in view of the recent environmental pollution problems, many shoe companies have begun to implement environmental awareness in shoe production. New York's official website has also revealed information that it will introduce "green production", environmental protection production, and prohibit the use of raw materials that pollute the environment. Instead, renewable materials will be used as raw materials. Jordan's official flagship store also recyclable some recyclable products, which not only pollute the environment, but also make consumers feel comfortable. 
 homogenization competition intense 
 the shoe industry < a href= "http://www.91se91.com/news/index_x.asp" > market > /a > in recent years is a war era. RMB appreciation, raw material price increase, and consumer market are sluggish. For example, why does the high inventory crisis of Qingdao double star sports shoes come into being? In addition to the objective factors of the external environment, the phenomenon of Chinese shoe brand's follow suit, if you copy me, I imitate you, leading to serious homogenization of shoes products, which is an important reason for the high inventory phenomenon. The shoe industry has gone with the tide without rebuilding its brand value. If the shoe brand wants to stand out in many brands, it must have its own flagship product, the main brand, and its brand, such as learning the CONVERSE brand, positioning the users in the perfect combination of fashion, and promoting the development of CONVERSE's cloth shoes and slipper shoes with CONVERSE shoes as the main shoes. 
 marketing a single rough price war 
 in order to enhance the sales volume, the electronic commerce platform continues to open up the price war, and constantly impact consumers' eyeballs with ultra-low discount. Electric business enterprises should enhance sales, while traditional shoe enterprises will consume high inventory. Many brands such as fun flagship stores, < a href= "http://www.91se91.com/news/index_x.asp" > Lining < /a > stores and many other brands of shoes and clothing brand sales terminals will promote the promotion of electronic commerce as the best way to release inventory pressure. Through simple and brutal price war, although consumed part of stock, it has damaged the brand degree of the product. 
 not only does domestic brands play a big role in promoting price wars, but foreign brands are also hard to stay away from. The number of brands such as Nike, Adidas and so on has reached the highest level this year, and the top half off of Nike's official website has been seen as strange. Looking at the whole shoe and clothing market, the traditional shoe enterprises' consumption of inventory and competition among channel platform providers have made every shoe and clothing brand affected by the price war in varying degrees. 
 improving competitiveness. Differentiation competition is the key. 
 how to break through the development? Whether it is new product listing or investment, differentiation can attract the attention of consumers. Insiders pointed out that there are no deviations in the selling points of your products, the specific demands and positioning of products, for example, the sale of puma shoes, the key is to sell different products, rather than thinking that they will sell better than others, especially avoid selling the selling points and characteristics, avoid homogenization competition, and find valuable market solutions, that is, the relevant product profit mode and its operation. Never be superstitious or following the so-called market miracle created by others. If a product wants to circumvent the brutal Red Sea, integrating resources is the foundation, and how to activate the market is fundamental.