Jiangsu International Fashion Festival Highlights Three Highlights This Year
< p > < strong > highlighting independent brands, highlighting fashion and creativity, highlighting specialization and internationalization < /strong > < /p >
< p > March 28th, the fifteenth Jiangsu International Fashion Festival press conference and the Rome men's wear card brand strategy seminar was held in Beijing.
Reporters from this press conference was informed that the fifteenth Jiangsu International Fashion Festival will be held on September 13th -15 at the Nanjing International Expo Center.
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< p > the textile and garment industry, which is a traditional advantageous industry and important livelihood industry in Jiangsu, has been ranked "trillion level" for 3 consecutive years. The world famous brand, China famous brand and well-known trademark are among the highest in the country.
The fourteen Jiangsu International Fashion Festival has been held successfully, focusing on the theme of "brand Jiangsu and fashion Jiangsu".
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< p > < strong > to a new level < /strong > /p >
Xie Ming, deputy director and Secretary General of the Organizing Committee of the Jiangsu International Fashion Festival, said that the fifteenth Jiangsu international clothing festival highlights its own brand, highlights fashion creativity, highlights professionalism and internationalization, and consists of three parts, namely, the Expo, 2013 Jiangsu fashion week and series activities.
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< p > > 1200 fairs will be set up in the Expo, which will set up four exhibition areas, including clothing independent exhibition area, home textile brand exhibition area, fabric exhibition area, international fashion exhibition area, and e-commerce docking area, industrial chain docking area, international procurement area and other industrial docking platform.
During this period, 400 overseas businessmen will be invited, about 2000 agents and franchisees will be involved, and about 20 thousand professional buyers will be invited.
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< p > 2013 Jiangsu fashion creative week is closely related to fashion and creative theme. The 2013 fashion week is held by the famous designer, the Eastern Conference finals of the twenty-second JEANSWEST leisure wear design competition, the student works grand prize competition of Jiangsu clothing academy, the international fashion experts' lecture, and the international and domestic fashion trends in 2013/2014, and the international and domestic fashion trends in 2013/2014.
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< p > besides, during the fashion festival, there will be a series of splendid activities: the China Textile and garment industry summit, the large-scale clothing and costume culture evening party, the international buyers ordering Association and the industrial chain exchange meeting, and the 2013 China (Jiangsu) fine clothing agent conference. The Jiangsu textile and garment industry cluster outstanding contribution award and the twenty-fourth China International Wool Textile raw material trading information conference will be selected.
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< p > Xu Kunyuan, honorary president of the China Textile Industry Federation, pointed out that the Jiangsu International Fashion Festival has been held for many years. It has been closely linked to pformation and upgrading. It has been better than one term. It has accurately grasped the development thread of China's textile and garment industry, and has continuously injected new vitality into the pformation and upgrading of the national textile and garment industry and brand building.
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< p > < strong > pmission pformation and upgrading signal < /strong > < /p >
< p > it is understood that in 2012, the gross domestic product of Jiangsu reached 5 trillion and 400 billion yuan, and the per capita GDP for the first time exceeded 10 thousand US dollars. The total industrial economy and the scale of production and marketing of textile industry continued to rank the first in the country. The output of main products such as woollen, yarn, silk, silk, chemical fiber, cloth and clothing ranked the highest in the country.
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Under the complicated and changeable macroeconomic environment, Jiangsu textile and garment industry can not be independent. How can we emphasize the tight encirclement and establish long-term development advantages? < /p > p
Business executives who have participated in the Jiangsu international clothing festival for more than p years have said that the "match list" with the market will become more and more accurate. Every year's clothing festival will convey new signals of pformation and upgrading.
Specifically, the textile and garment industry in Jiangsu today has the following characteristics: < /p >
< p > one is to optimize the industrial layout.
In the form of outsourcing, the red bean group has increased production efficiency and saved labor costs by 20%. Nantong Xinyuan has optimized the management mode of "company + research institutes + base + farmers", and has become the largest natural color silk product R & D and export base in China. Huafang group and Yueda textile are stepping up construction of overseas bases to solve the cotton quota problem and labor cost pressure.
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< p > two is to intensify technological renovation and innovation.
Meng Lan group has developed the natural color hemp fiber industry technology and home textiles, and imported the automatic quilt quilting production line abroad. Hengli group insists on the large project to promote the development of the enterprise, accelerate the annual output of 900 thousand tons of differential polyester filament project, the annual output of 200 thousand tons of differential POY filament project, and Hengli petrochemical PTA two phase construction; Sheng Hong will invest 500 million yuan to carry out technological pformation to enhance the technical content and added value of the product.
They hope that more technology R & D institutions will participate in the exhibition and enhance the level of cooperation in industry university research cooperation.
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< p > three is to strengthen the construction of independent brand.
At present, most enterprises are actively changing the mode of production, expanding marketing channels and promoting the building of their own brands.
Sunshine Group, while consolidating its main business, vigorously develops high-end clothing, and the violet continues to extend its service content to carry out product after-sales service with more than 800 franchisees.
A group of excellent Jiangsu textile and garment enterprises are in need of excellent partners. They hope to sign more orders at the festival to achieve mutual benefit and win-win situation.
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< p > four is to improve the level of meticulous management.
The vast number of textile and garment enterprises in Jiangsu strengthen the refined management of energy and resources, and achieve the goal of reducing costs and increasing efficiency.
Nanjing chemical fiber waste pformation project will achieve an annual gain of 13 million yuan, and the annual gain of Australia Ocean Group's exhaust gas pformation will exceed 10 million yuan.
Meticulous management is an old topic. Now it is also facing new problems. The specialized agencies of energy saving, environmental protection and intelligent management will surely find new business opportunities.
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< p > < strong > helping small and small enterprises < /strong > /p >
< p > < strong > /strong > injection of new fashion and fashion elements, closely following the market demand and enriching the function of products, the textile and garment industry is always a young sunrise industry.
Relying on the Jiangsu International Fashion Festival, a number of fashion brands that are leading fashion and personality are growing rapidly.
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< p > annual Beijing promotion conference, the Organizing Committee of Jiangsu International Fashion Festival will lead a small and medium-sized service enterprise to Beijing. This also reflects the characteristics of the costumes festival to enhance the quality and support the small and micro enterprises.
Founded in 2004, Suzhou one horse Enterprise Co., Ltd. is headquartered in Changshou City, Jiangsu, formerly a foreign trade processing enterprise.
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< p > 2007, the company registered its own brand "Caloum" (Caroma), has grown into a design, research and development, production, sale, service in one of the high-end men's clothing company, targeting consumers for 25 to 40 years old urban white-collar workers.
This year, the Organizing Committee of Jiangsu International Fashion Festival also brought the company to the press conference.
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< p > according to the introduction, card Rome has achieved good sales in last year's sales, and 2013 is the year when the company's five year strategic plan started.
In terminal retail, the company innovates business mode and joins the city as a unit. On the basis of this, it radiates the periphery, and the sales volume flows well in this city, realizing the diversification of business mode and the comprehensive cost control.
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< p > at the same time, improve the innovative ability of product design, optimize the operation of brand, and establish the leading position of card Rome in China's fashion style men's wear industry.
This year, card Rome will deepen the East China region and face the national market.
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< p > the organizing committee said that SMEs have strong sense of innovation and high willingness to develop, which is a new hope for the future Chinese textile and garment industry. The Jiangsu international garment festival will provide the best display platform for the small and medium-sized garment enterprises, and add vitality to the development of enterprises.
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