Shanghai International Clothing Brand Exhibition (NOVOMANIA) Leads The New Wave Of Exhibition.

Marriage between exhibition industry and garment industry two platforms

NOVOMANIA leads the new wave of exhibition

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According to statistics, China will replace the United States in the next few years and become the world's largest apparel retailing market. Against this background, NOVOMANIA is committed to becoming a leading fashion show in the international arena, and the preferred trade platform for international fashion brands to develop China's fashion market. At this time, what impact will Asia's UBM and NOVOMania strong marriage have on the NOVOMANIA exhibition platform? NOVOMANIA general manager GuilhermeFaria has interviewed our reporter.

Strong alliance to enhance exhibition status

According to GuilhermeFaria, first of all, the cooperation between NOVOMANIA and UBM is considered to be very promising in the whole industry.

NOVOMANIA began to promote Novo Group, a fashion retail outlet, and inherited the genes from NovoGroup's fashion industry. In the past 3 years, NOVOMANIA has gained popularity in the fashion exhibition in China. Meanwhile, the organizers hope that the exhibition will be more attractive in the future. Therefore, NOVOMANIA began to consider cooperation with the more powerful companies in the exhibition industry. The reason why UBM was chosen is its great advantage in the exhibition industry in the local and even the globe. Compared to Novo's unmatched international position in China's fashion industry, this strong combination will combine the advantages of the two to consolidate and enhance the leading position of NOVOMANIA in international and local fashion show.

NOVOMANIA's exhibition concept will not change. The biggest change is internal coordination and integration of resources and organisers. More database resources and assistance from UBM will make this year's exhibition more attractive, and there will be a change from quantitative change to qualitative change.

Strengthening the quality of exhibitors and spectators

When it comes to this year's plan, Guilherme Faria said: "last year, our exhibitors have reached 150 or so. We expect to achieve 200 this year. We have no rigid requirements in quantity. We pay more attention to the quality and professionalism of exhibitors. This year, we conducted roadshows in 11 cities in 8 countries around the world to introduce the development trend of the NOVOMANIA exhibition and China's fashion industry. We will tell the international market of the Chinese market and attract more brand new international brands to China.

He continued: "on the audience, we also focus on quality and selectively invite professional spectators to participate. With the help of UBM professional spectator database, we will organize special promotion sessions for the top 20 cities. At the same time, e-commerce will also be explored. As the biggest fashion exhibition in our country, we have been closely related to commercial real estate developers and large department stores. Recently, we will hold NOVOMANIA promotion meetings in important cities such as Shanghai, Beijing and Shenzhen.

Famous fashion brands will be exhibiting

According to the introduction, last year, according to geographical division, the exhibitors at home and abroad were about 5:5. As an international exhibition, many famous brand exhibitors such as Mango follow the NOVOMANIA exhibition year after year. This year, NOVOMANIA will bring the concept of mature international brand integration store to China. At that time, the brand of an integrated store store with multiple brands will have bright spots. Some of the most famous fashion brands in Europe and the United States will also participate in exhibitions. These exhibitors have strong strength in their respective countries. This year, the number of new brands that we have never participated in will reach 50%. The most important task of the exhibition is to build a platform between the brand and the audience, and create more business opportunities for them to enter the Chinese market and find a foothold in the Chinese market.

The organizers will undergo strict screening for Chinese brands exhibiting. The exhibition will pay more attention to the fashion, the flu and the high-end of Chinese brands. These brands should have their own market positioning rather than just copying them. They should have original consciousness, have their own ideas and concepts, and have made preparations for developing the market.

To understand brand needs, Guilherme Faria said that the core strength of NOVOMANIA lies in knowing what brands need. At the overseas promotion conference, they did not simply introduce the NOVOMANIA exhibition, but helped the international brand participants to get a better understanding of the Chinese market, entry strategy and business operation mode.

They will tell international brands to first understand China from scratch and enhance their awareness of the characteristics and scale of the Chinese market. In China, both regional and national investment requires local partners to plan business models and formulate operational strategies. International brands also need localization operation concepts in marketing and communication.

Exhibition services will enhance O2O interaction

According to the introduction, the NOVOMANIA2013 exhibition will have 3 to 4 costume shows every day, and a summit forum related to commercial real estate will also be held. Unlike other exhibitions, NOVOMANIA will hold many party activities to attract audiences to interact with exhibitors and enhance their understanding. The theme of this year's exhibition is "cloud", so the networked business matching service will be the biggest highlight. The organizer has also developed application software to provide mobile client APP downloading software, which contains detailed information about exhibitions and exhibitors. Buyers can download and match their partners in APP according to their needs. In addition, the CEO lunch will also be held. This will be a cocktail party for exhibitors and professional spectators.

The NOVOMANIA will become an unmatched fashion force in the international fashion exhibition. The more optimized exhibition organization structure and the fast data matching method of network data will help the international high quality fashion brands enter the Chinese market. The Gui after the interview said with confidence that the trend of Global trade development needs professional exhibition service platform, and NOVOMANIA will become the new wave leading this fashion.