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The Future Development Trend Of Wenzhou Shoe Enterprises: Take The Brand Line

2013/4/14 16:51:00 32

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Wenzhou Shoes Shoe Enterprises Development Brand

2012, many < a href= "http://www.91se91.com/news/index_x.asp" > shoes enterprises < /a > fast. In order to achieve the goal of marketing set up before the year, and set up a marketing policy with multiple awards and multiple awards, the profit rate of many self operated shops opened by many shoe enterprises is not high, and many shops become hot potatoes.

At the same time, some shoe dealers and agents have increased their orders in pursuit of rewards. On the face of it, sales of shoes enterprises have increased significantly, but most of the shoes are not worn at the foot of consumers, but rather in the middle channel.

Therefore, many shoe enterprises inventory increases, stamina is insufficient.

Therefore, the realization of product inventory "thin" and the profits of the stores became the top priority of shoe marketing in 2013.

> a href= "http://www.91se91.com/news/index_x.asp" > self catering shop < /a > with intensive care and intensive marketing and close down of losses. In order to achieve "zero inventory" of products, "throw away fat meat, light up the battle array" and achieve comprehensive promotion of marketing profits, we must carry out "thin body" marketing.

Huang Gaowu told Tan Ru, in 2013, the Indian bird will sort out the existing marketing channels so as to make it healthier and develop a self run shoe store when the profit is grasped.

> online shopping > /strong >

there is no doubt that inflation in 2011, < a href= "http://www.91se91.com/news/index_x.asp" > price < /a > rising, store rental costs and labor costs are getting higher and higher, so that the traditional sales channels and marketing modes of footwear industry have encountered the ceiling, while the online shopping market is in a stage of explosive growth. E-commerce will become a more sensible choice for more traditional shoe companies.

Whether to do electronic commerce is no longer a problem. The key lies in how to choose the form of electronic commerce.

in fact, before 2012, the traditional a href= "http://www.91se91.com/news/index_x.asp" > shoes enterprise < /a > is not uncommon, but almost all of them are crossing the river by feeling the stones. With the attitude of trying to see it, e-commerce is regarded as a sales channel opened on the basis of traditional sales and invested very cautiously.

Some shoe companies do not have too much energy to analyze and study electronic commerce. They only engage in online shop, recruit several customer service, then buy goods, sell goods and deliver goods.

2012, many shoe enterprises began to increase investment in online store marketing, and regard e-commerce as one of the most important platforms for marketing, which will promote the overall level of B2C in shoe enterprises.

According to their own situation and market situation, many shoe enterprises constantly make strategic adjustments, constantly learn the successful ways of their peers, and establish professional teams of e-commerce in enterprises, trying to improve the operation ability of enterprises' e-commerce.

from department stores to retail wholesales; from franchised stores to integrated stores; from the marketing of "authorized operation, first level agency, multi-level distribution" to "micro marketing" and "online shopping", the marketing format of China's footwear industry is changing with the development of history, and every era has the trend of every era.

the future development trend of Wenzhou shoe enterprises should take the branding route, take the e-commerce market, adhere to the "quality first" and take the road of internationalization.

P > brand route /p >

The traditional development of a href= "http://www.91se91.com/news/index_x.asp" > Wenzhou shoes < /a > is developed by order production mode. The biggest bottleneck of this development mode is that the size of an enterprise depends on the number of orders received, and once the order is not enough, the development of the enterprise will stagnate or even retrogress.

Obviously, under the background of the international financial crisis, this model is completely unsuitable for the development of Wenzhou shoe enterprises. Therefore, Wenzhou shoes can only go on the branding Road, on the one hand, it can enhance the popularity of shoe enterprises themselves, and on the other hand, it can open the market for enterprises' shoes.

So that Wenzhou's shoes are recognized by people all over the world.

embarked on the e-commerce market /p >

The market of P e-commerce is getting bigger and bigger. Some people even claim that e-commerce will eventually replace traditional marketing and become the only way to buy.

Indeed, the e-commerce market is developing quite rapidly. According to the survey data of Tencent, 98% of Internet users have conducted consumer behavior on the Internet, of which 35% of users say that online consumption has become the main way of consumption.

Under such a realistic situation, traditional enterprises have become necessary to do e-commerce.

Wenzhou boss, as one of the most sophisticated bosses in the country, will certainly not let go of the e-commerce market.

insisting on "quality first" .

Wenzhou shoes can occupy seventy percent of the market share of the whole country because of its excellent quality.

If Wenzhou shoes want to continue to maintain their market share, they must adhere to the "quality first".

Nowadays, China's footwear industry has shifted from coastal to inland. Wenzhou shoes must rely on excellent quality if they want to win the next competition.

Wenzhou shoes have been developing for many years. They believe that they are not short of technical personnel, nor are they short of design talents. As long as they can maintain high quality as always, they will continue to occupy a high market share.

< a href= > http://www.91se91.com/news/index_x.asp > internationalization > /a > Road /p >

nowadays the world is getting smaller and smaller. After China joined the WTO, a large number of foreign enterprises set up factories in China to seize the huge market in China.

In contrast, China has few products that can be firmly established and widely praised in the world market.

Many shoe companies in Wenzhou are exporting, but they do not have their own brands, so they have not really embarked on the road of internationalization.

So, next, after Wenzhou shoe enterprises embark on the branding Road, they must go to the international market and take advantage of their advantages to seize the foreign market.