Sports Brand Seesaw Campaign Continues Jordan Sports Listing Or Investment Nightmare

< p > analysts believe that Jordan's a href= "http://www.91se91.com/news/index_x.asp" > Sports < /a > is intended to dredge the path of IPO and remove obstacles for listing.

However, the market is not what it used to be.

In 2012, the textile and garment industry suffered multiple cold snap attacks. As the originator of the domestic sports brand, the a href= "http://www.91se91.com/news/index_x.asp" > Lining < /a > the company's huge losses of 2 billion, A share textile and clothing leading stocks almost all of the two tier market, under such a background, if Jordan sports listing, will it become an investment nightmare? < /p >

< p > < strong > counterattack: Jordan sports claim fly 8 million < /strong > < /p >

"P", Jordan sports at the end of last month formally sue Michael Jordan (Michael Jordan), asked him to stop infringing Jordan's right to sports, and compensation for the economic loss of $8 million.

Jordan sports said that the prosecution of Michael Jordan should not be done.

But this is still regarded as a passive counterattack in Jordan's sports.

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< p > the source of the seesaw war goes back to November 25, 2011.

Jordan sports has passed the first application of the securities and Futures Commission of the SFC, and will be listed on the market by the end of March 2012 as planned.

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< p > at that time, Jordan sports earnings report showed that in 2008, the income of Jordan sports was 1 billion 135 million yuan, the income doubled to 2 billion 279 million yuan in 2009, and increased to 2 billion 912 million yuan in 2010, and the income reached 1 billion 701 million yuan in the first half of 2011.

To such a scale, the listing will make Jordan sports a breakthrough in the development of enterprises.

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< p >, however, in February 23, 2012, Michael Jordan publicly announced that he had filed a lawsuit and accused Jordan of abusing his name and image without authorization, asking the defendant to compensate the RMB fifty million and one yuan.

In March 5, 2012, the second middle court of Shanghai accepted the case.

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< p > so far, the IPO process of Jordan sports is still in the stage of waiting for < a href= "http://www.91se91.com/news/index_x.asp" > < /a >, and can only wait for the final result of the case.

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< p > < strong > uneasy: IPO is trapped and the loss is unpredictable. < /strong > /p >

< p > analysis shows that Jordan's counterclaim Michael Jordan caused the arrest of sports IPO of < a href= "http://www.91se91.com/news/index_x.asp" > Jordan < /a >.

The aim of this anti attack is to end the long-lasting pnational lawsuit with the "flying man" at an early date so as to revive the confidence of all parties in Jordan sports, so that Jordan sports, which has been approved by IPO, can set out the "beautiful" stock issue price when listing, thereby increasing more capital from the capital market.

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< p > for the listing, Jordan sports plans to issue 112 million 500 thousand shares on the Shanghai Stock Exchange, accounting for 20% of the total share capital issued, and intends to raise funds of 1 billion 64 million yuan.

But in the early days of Jordan sports announcing the application for IPO, many industry analysts said that as a native national enterprise, the trademark "Jordan" of the firm and its main product is the same as the Chinese plation of the former professional basketball star of the United States. The brand has the potential risk of trademark infringement.

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< p > data show that Jordan sports increased its operating income from 2008 to 2011, rising from 1 billion 158 million yuan in 2008 to 2 billion 927 million yuan in 2010, an increase of nearly 153%.

In addition, Jordan sports also achieved a three year net profit growth of 234%.

In the eleven years from 2000 to 2011, Jordan has established a marketing network covering 31 provinces, municipalities directly under the central government and autonomous regions, and 5715 brand stores.

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< p > but a petition by Michael Jordan upset Jordan's "a" href= http://www.91se91.com/news/index_x.asp.

Michael Jordan sued Jordan sports lawsuit, seriously affected its listing process, and Jordan sports brand value has a great blow.

The 1 billion 64 million yuan to be raised in the listing plan is also far from being expected.

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< p > < strong > trap: the textile and garment industry is running poorly, < /strong > /p >

< p > however, in the year when Jordan sports is waiting to be listed, the current situation of the domestic textile and garment industry has become an indisputable fact, especially the domestic sports brand is struggling.

According to the 2012 earnings report released by 6 Chinese sports Brand Company listed in Hong Kong, in addition to the slight increase in China's [1.60%] net profit, Lining, a href= "http://www.91se91.com/news/index_x.asp" > Anta < /a, XTEP and other five companies all showed negative growth in net profit.

Among them, Lining, the first sports brand in the mainland, surrendered a "worst report card" with a loss of nearly 2 billion yuan, causing public opinion to exclaim.

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< p > indeed, with the continuous loss of the price advantage of the domestic sports brand, many domestic sports brands began to "shrink" on a large scale.

Data show that in Lining, Anta, PEAK, China trends, XTEP, 361 degree six major domestic sports brands, close nearly 5000 stores last year, collective staged "shop tide."

Among them, Li Ning Co has the largest number of stores. By the end of 2012, the number of Lining shops decreased from 8255 in 2011 to 6434 in 2012, closing 1821.

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< p > not only domestic sports brand survival is difficult, data show that last year, the total market value of the 79 stocks in the textile and garment sector decreased by 15.25%, and the leading stocks were almost "broken by the two tier market".

Among them, Meng Jie home textile [-0.94% Fund Research Report] stock price cut, "Mei Bang dress [-0.80% Capital Research Report], Huarun Jinhua [0.00% Fund Research Report], Luo Lai home textile [1.24% Fund Research Report], Semir dress [-0.16% fund research report, Saturday [-0.90% Fund Research Report] annual decline is more than 40%.

In some of the stocks that had increased by a large margin, Fu Anna [0.10% Fund Research Report], seven wolves, Huafang textile [-1.07% Capital Research Report, and three friends of Jiangsu [-2.26% Fund Research Report] and other stocks fell far more than the big [-0.30%].

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< p > for this, many people in the industry exclaimed: the textile and garment industry is facing unprecedented development "cold winter".

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< p > < strong > observation: do not let a href= "http://www.91se91.com/news/index_x.asp" > Jordan < /a > become investment nightmare < /strong > /p >

< p > facing the gloomy market situation of the industry, Lining and PEAK, who are the leaders of the industry, are busy saving themselves. Some market participants believe that once the A shares are listed, Jordan sports will become a nightmare for investors.

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< p > Jordan sports has been successful for more than a year and is still unable to list.

Last year, the winter sports industry hit, the domestic sports brand was facing a deep adjustment. The decline of share price and the decline of operation led to the shrinking of the wealth of the local clothing industry.

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< p > data show that Lining, the industry leader of the domestic sports brand, lost 1 billion 979 million yuan in 2012. According to the financial report, the net profit of Li Ning Co fell 85% to 60 million yuan in the first half of 2012. At the end of last year, the company issued a profit warning. It was expected to appear for the first time in 8 years, and the performance announced today is much more than the 1 billion 90 million yuan expected by the market.

The company's share price also plummeted, according to Thomson Reuters data. At present, the stock price of Lining has dropped by 86% over the 31.95 HK $10 peak in April.

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< p > the financial data from Jordan sports prospectus is not hard to find. As of the first half of 2011, Jordan's sports stock was 199 million yuan, and the share of total inventory assets increased from 7.43% at the end of 2010 to 9.4%.

As the fashion trend is extremely sensitive, the increase of inventory in sports apparel industry will increase the pressure of company losses.

Such a performance is undoubtedly a huge land mine, which has brought huge investment risks.

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"P" 2012 "bear global" A share market, frequent emergence of "first listing, after loss" stocks "landmines", no doubt to investors a huge blow.

In the depressed market of textile and garment industry, Jordan's listing of a href= "http://www.91se91.com/news/index_x.asp" > Sports < /a will become a nightmare of investment and still remains to be tested by the market.

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