Analysis Of The Characteristics Of Chinese Children'S Wear Market

< p > < strong > 1. The diversity of Chinese children's wear market < /strong > < /p >

< p > 1. China < a href= "http://www.91se91.com/" > children's wear > /a > multi-level consumption level < /p >

< p > children's clothing market in China is different from that of children in terms of sex, age, region and family income.

In general, the consumption level of large and medium cities is higher than that of townships and rural areas. The economically developed areas in the southeastern coastal areas are generally higher than those in the northwest. Low income group < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the potential for consumption is huge, but the purchasing power is limited. The demand for clothing products of middle and high income groups has shifted from quantity growth to qualitative improvement, and to taste and popularity.

In the large and medium-sized cities in the north and south, the consumption of Southern children's clothing is low, while the North pays more attention to the brand.

Children's gender is higher in girls' wear than boys' wear.

Age, children's clothing consumption level is poor, children's clothing is higher.

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< p > 2. the diversity of Chinese children's clothing products < /p >

< p > the diversity of Chinese children's clothing products stems from the large differences in consumption demand. Children of different ages have different needs for children's clothing due to their physiological and psychological differences. There are obvious differences in children's demand for children's clothing in different regions. Because of their different family environment, children's needs for children's clothing also differ from culture to grade.

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< p > < strong > two, the instability of the market pattern of Chinese children's wear < /strong > < /p >

< p > Chinese children's wear started in the early 90s of last century, compared with the whole international market, children's wear industry started late.

With the deepening of reform and opening up and the improvement of people's living consumption structure, the demand for children's clothing presents a trend of diversification. The number of well-known brands in China is far from meeting the needs of the market. Some market conform < a href= "http://www.91se91.com/" > children's wear brand < /a > emerge as the times require; at this time, overseas children's wear brands also take the opportunity to enter.

Despite the rapid development of China's garment industry in the past 20 years, men's clothing, women's wear and other costumes already have national brands, but there are few such enterprises in the field of children's wear. Even though some individual enterprises have reached a certain level, they are very small compared with giant men's and women's wear enterprises.

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< p > China will enter the peak period of the number of newborns in 2013, and China will form a huge consumer market. Therefore, children's clothing has great potential for development and huge profit margins, coupled with the structural deficiencies in the domestic children's clothing industry, such as the lack of children's clothing brands, making countless famous brands at home and abroad constantly emerging. These brands include famous brands such as France, Italy, Canada and the United Kingdom, as well as famous domestic garment enterprises, such as Shan Shan, Lining, red bean and so on. All brands exert themselves in all kinds of ways and want to get a big cake in the competition.

Especially after China's accession to the WTO, China's children's clothing industry is facing a new reshuffle pattern.

Famous brands at home and abroad will launch a new round of "enclosure movement" in the Chinese children's wear market, and the market structure will be in a new big adjustment period.

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< p > in the increasingly competitive market, how to pinpoint our position and create a brand must thoroughly investigate the market, analyze all kinds of information synthetically and recognize the direction of development so as to remain invincible.

Chinese children's clothing enterprises should also seize the opportunity to adapt to the market, gradually shift from the "quantity sales stage" to "brand sales stage", make a brand with cultural connotation, create a new situation of < a href= "http://www.91se91.com/" > market < /a >.

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