To Contribute Positively To The Chinese Dream: Interview With Wang Zhiping, Deputy Director Of The Canton Fair

< p > Yangchun March, full of vitality, the 113rd Canton Fair was held in Guangzhou.

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Under the great situation of China's steady economic recovery, China's exports are facing many unfavorable factors such as the US and Japan and other developed economies competing for currency depreciation, and European sovereign debt crisis "pressing the gourd" and other unfavorable factors, but also bring opportunities for imports. P

As the first Canton Fair in China, how to promote the pformation and upgrading of China's foreign trade and maintain its growth rate of not less than GDP, the reporter interviewed Wang Zhiping, deputy director and Secretary General of the Canton Fair and director of China's foreign trade center.

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< p > Wang Zhiping said that China's foreign trade center will take the 113rd Canton Fair as a new starting point, consolidate its original advantages, create new advantages, strengthen reform and innovation, push the Canton Fair into a new stage of development, serve the enterprises in "structural adjustment" and "pfer mode", serve the pformation of the development mode of foreign trade, and contribute positively to the realization of the "China dream"! < /p >

< p > reporter: what is the environment facing the 113rd Canton Fair? < /p >

< p > Wang Zhiping: the 113rd Canton Fair is a new Canton Fair.

The eighteen leading parties of the party lead the whole nation to forge ahead together and depict the great historical picture of the Chinese dream.

After the 113rd session, the Canton Fair entering the new era should contain more rich connotations and burst forth more powerful vitality, so as to help realize the Chinese dream.

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From P, China's economic situation has steadily improved.

The state has promulgated and will continue to introduce a series of new policies, which will help pform China's economic growth mode.

In the 1~2 months of this year, China's foreign trade increased by 14.2%, of which exports grew by 23.6%. The situation is better than last year.

However, with the rising cost of all kinds of elements, China's traditional competitive advantage is weakening, the pressure of enterprises is increasing, and the pfer speed of orders and industries to overseas is accelerating.

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From P, the world economic situation has generally stabilized and rebounded.

The US economy, which has a great impact on the global economy, is slowly recovering; the 2013 world economic yellow paper issued by the Chinese Academy of Social Sciences believes that the European debt crisis has entered a controllable level. The International Monetary Fund forecasts that the average growth rate of the global economy will reach 3.5% this year, 0.3 percentage points higher than that in 2012.

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At the same time, the yen and Sterling depreciated sharply, while the growth rate of the emerging economies generally slowed down, and the global trade protectionism intensified further. P

All these factors have increased the uncertainty of China's foreign trade development, and put forward higher requirements for the 113rd Canton Fair.

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< p > reporter: the number of purchasers in the last Canton Fair has dropped from the peak. What are your expectations for the buyers? < /p >

< p > Wang Zhiping: indeed, the number of purchasers is one of the criteria for measuring the Canton Fair, and it is also one of the key factors that can promote the development of China's foreign trade.

The Guangzhou Trade Fair has strengthened the investment effect through various measures. At the same time, a comprehensive analysis of the international economic situation indicates that the total number of purchasers in the Canton Fair is expected to remain stable.

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< p > the 113rd session continued to maintain the invitation of recent sessions. The total number of invitations was 1 million 486 thousand, with the emphasis on the invitation of purchasers from 38 countries (regions) to the top 30 countries of the 112nd session and the 30 countries with a large reduction in attendance.

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< p > for the first time, the Canton Fair invited all exhibitors and exhibitors to invite purchasers to launch activities including free housing and other incentives.

Exhibitors' participation in invitation to investment is unprecedented. The number of invitations has increased exponentially.

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< p > the Canton Fair has changed the past receiving information for active enquiry through the call center, visited buyers and exhibitors on a large scale, and strengthened communication with relevant agencies such as airlines, hotel industry associations, and so on.

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< p > in addition, the Canton Fair promotes more emphasis on effectiveness and highlights key markets.

A total of 8 investment teams have been sent to 21 countries for investment promotion.

In the 11 important target countries (regions), through overseas partners, we will carry out market promotion and organize 19 promotional activities. This market has attracted more than the total number of last year.

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< p > the Canton Fair will focus on improving the quality and level of the import exhibition area.

On the one hand, by integrating the categories of household products, increasing the subject matter of textile fabrics, and displaying themes with the export to form an interaction between upstream and downstream, on the other hand, we should improve the qualification examination system, strengthen enterprise audit and amend the exhibition group exhibition scoring system, so as to enhance the quality of exhibitors and strengthen the development of developed countries in Europe and America.

At the same time, we should continue to increase the intensity of independent investment.

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< p > reporter: how can the Canton Fair carry out innovation and implement the phrase "promoting pformation and upgrading of China's foreign trade"? < /p >

< p > Wang Zhiping: the history of the Canton Fair is constantly adapting to the new situation, constantly reforming and innovating, and constantly creating brilliant history.

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< p > at present, from the view of the Canton Fair, it is very urgent to strengthen reform and innovation.

The demand for the exhibition is still strong, and the Canton Fair still has room for development.

But at the same time, the development of the Canton Fair also encountered bottlenecks, which needed to pcend and break through.

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< p > we conduct in-depth research on the Canton Fair's operation mode, market promotion and investment promotion, import exhibition and exhibition mode, information technology, e-commerce, rich service connotation, and improving service quality.

Specifically, to the 113rd Canton Fair, we have mainly adopted the following measures: < /p >

< p > first is to develop high-end information services.

The PDC scale will expand to 859.5 square meters, up 66% over the 112nd session, and 45 design institutes in 10 countries and regions will participate in the exhibition. Meanwhile, the design forum and docking will be held. The forum will focus on international markets, brand marketing, design strategies and trend information. Among them, the international market forum will focus on Russia.

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< p > Canton Fair will launch the "Canton Fair export product design award" (CF Award).

The selection plan has been held once a year since 2013.

This award is limited to the product evaluation of the exhibitors of the Canton Fair export exhibition. It is divided into 5 categories, involving 13 exhibition areas. It sets five scoring standards for innovation, aesthetics, quality, functionality and environmental protection. Experts from home and abroad as experts are invited to collect products in ~6 1 April 1st.

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< p > the e-commerce platform of the Guangzhou Fair is officially launched.

The pilot set up a collection terminal for merchants' trade behavior to improve matching efficiency, establish exclusive membership space, realize intelligent matching, provide financial financing services for joint financial partners.

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< p > in addition, we have also innovated static display channels.

430 square meters of static publicity and exhibition area will be set up on the North platform of the exhibition area A, for the local governments to publicize their foreign trade pformation and upgrading demonstration bases, high and new technology development zones, new industrial parks or industrial bases.

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< p > reporter: at present, various trade and trade exhibitions are emerging one after another. How does the Canton fair build its own brand so that exhibitors are willing to come and stay? < /p >

< p > Wang Zhiping: the Canton Fair will introduce new service concepts and service modes and improve various service links.

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< p > Canton Fair will be people-oriented, promote the construction of low carbon environmental protection Canton Fair, strictly implement the implementation opinions on promoting the low-carbon environmental protection development of the Canton Fair. It will promote the construction from three aspects of exhibition, exhibition and withdrawal. In the three phase, the "low carbon environmental protection special clothing" will be evaluated respectively, and the award-winning exhibitors and construction units will be rewarded accordingly, especially those awarded by the low carbon environmental protection special attire.

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< p > the current Canton Fair will further expand the scope of the service limitation commitment to 18 items. According to the time of the last field service time measurement, it will revise the quantifying standard of service time and announce to customers, accept supervision, enhance the brand image of the Canton Fair's professional service, and achieve a new breakthrough in the efficiency of field service.

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< p > the Guangzhou Fair will use intelligent means to innovate and enrich the service mode, including the introduction of "wireless station" equipment and the 300 megabit Telecom Internet special line export, improving the network environment of the public area; extending the free internet access time to 3 hours; and launching the mobile App application based on the iOS Version (Apple version).

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< p > finally, the Canton Fair will continue to improve the management of outsourcing services, enhance the level of outsourcing services, and optimize the means and methods of safety management.

We should strengthen the management of documents, strengthen the identification of documents and identity, adopt technical means to eliminate invalid documents, and regularly publish blacklists for accreditation.

We should strengthen communication and interaction with relevant departments such as public security and urban management, and continue to crack down on illegal practices such as black box lunch, black hawkers and black pport.

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