Anta'S Top Sports Brand Takes The Lead In Regional Manufacturing.

< p > the former Chinese sports brand King < a href= "http://www.91se91.com/news/index_x.asp" > Lining < /a > has been left behind by the Jinjiang legion, and Jinjiang, which is famous for its shoes, has realized the overall development of the garment industry.

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< p > < strong > Global 1/7 sports shoes come from Jinjiang < /strong > /p >

< p > footwear exports in Jinjiang were once blocked. In 1-5 months of 2012, Jinjiang exported < a href= "http://www.91se91.com/news/index_x.asp" > shoes < /a > only 19721 batches, 735 million US dollars, export batch and goods value decreased by 10.46% and 11.41% respectively.

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< p > however, this phenomenon has improved in the first quarter of this year.

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< p > according to media reports, in the first quarter of this year, Jinjiang port inspected 11786 batches of export footwear and 446 million yuan worth of goods, representing an increase of 27.02% and 36.39% respectively over the same period.

Among them, Jinjiang exported to Russia < a href= "http://www.91se91.com/news/index_x.asp" > shoes < /a > the amount increased by 173.18%.

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< p > with the continuous upgrading of the overall level of China's footwear industry and the continuous stimulation of China's huge consumer market potential, China is already the world's largest footwear producer.

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< p > data show that the annual output of sports shoes in Jinjiang accounts for nearly half of the total output of the country, accounting for 1/5 of the world. About 7 people around the world have a pair of "Jinjiang made" sports shoes.

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< p > Jinjiang < a href= "http://www.91se91.com/news/index_x.asp" > shoemaking < /a > the industry has the advantages of wide industrial distribution, many enterprises and practitioners, and perfect industrial ecological chain.

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When it comes to helping enterprises cope with export pressure, Liu Wenru, mayor of Jinjiang, said: encourage enterprises to go out, build international brands, acquire foreign brands, and guide enterprises to participate in competition in a larger market. P

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The fifteenth Jinjiang shoe fair, which is to be held on the 18 th of this month, will be held by 40 buyers from Europe and America, Latin America, the Middle East, South Korea, India, Russia, Brazil and other countries and regions. It will jointly hold the "European and American purchasing group Jinjiang enterprise procurement docking conference" with local enterprises, and is expected to further enhance the international competitiveness of Jinjiang footwear brand and gain more international business opportunities.

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< p > as a coastal city in Fujian, southern Jinjiang faces Jinmen island across the sea.

With the development of the Economic Zone on the west side of the Straits, the exchange of shoes between Jinjiang and Taiwan has been deepened.

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< p > experts say Taiwan enterprises have certain advantages in technology research and development, < a href= "http://www.91se91.com/news/index_x.asp" > shoe machine < /a > production and product sales, and Jinjiang, as the manufacturing base of the global footwear industry, has considerable production capacity and complete industrial chain. Jinjiang and Taiwan footwear industry have strong complementarity.

The characteristics of the Hercynian and Hercynian effects have become one of the characteristics of the footwear industry in Jinjiang.

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< p > < strong > a city and 13 footwear listed companies < /strong > /p >

< p > from the family workshop in the 80s of last century to the licensing campaign in 90s, and then after the listing and financing stage after twenty-first Century, at present, Jinjiang has more than 3000 shoe enterprises, and has produced 13 a href= "http://www.91se91.com/news/index_x.asp" > shoes industry < /a > City companies, and more than 20 tax paying enterprises over ten million yuan, of which 5 enterprises pay taxes in 2012 in excess of 100 million yuan.

Anta and 361 degrees have become the first tier companies of sports brands in China.

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< p > to further strengthen the regional brand and industrial cluster development mode, the Jinjiang municipal government, through the construction of the industrial alliance, will guide the enterprises in the regional capacity docking, localization and matching, and embrace the market.

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< p > Anta sports revealed in its annual report released in February this year. In 2012, Anta sports held 55% of the proportion of Quanzhou global, 100% holding all fronts (Fujian) < a href= "http://www.91se91.com/news/index_x.asp" > shoes material < /a > Co., Ltd. and Quanzhou Dong Da Da Light Industry Development Co., Ltd.

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Zhang Tao, vice president of Anta P, said in an interview with the above events, "this is of great help to optimizing the assets of Anta sports, increasing the flexibility of quick compensation, improving the quality of products, and achieving the efficiency of the supply chain.

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< p > to enhance the sustainable vitality of traditional industries, Jinjiang proposed to rely on two aspects of technological innovation and cultural creativity to realize the pformation from "made in Jinjiang" to "made in Jinjiang", from relying on labour to relying on intelligence.

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< p > it is understood that at present, footwear enterprises in Jinjiang above the local scale are supporting their own research and development institutions.

The footwear industry in Jinjiang relies on independent research and development. At present, it controls over 2000 core technologies and 189 patents.

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