The Seventh China Cross Straits Sports Shoe Design Contest Ended Yesterday

< p > the evaluation team of this sports shoes design competition is quite strong, including footwear designers from the enterprise design department, experts from the trade associations and scholars from the design institutes. Besides, the organizers also invited famous designers from Taiwan to help.

At yesterday's judging scene, with the gap between the judges, the journalists and the panel of judges discussed the topics of the competition itself, product design and training of design talents.

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< p > < strong > make a unique pboundary creation < /strong > /p >

< p > "no matter what the design work wants to express is technology, environmental protection or happy Chinese style, the most important thing is to interpret the original understanding of these ideas."

Leather expert senior expert < a href= "http://www.91se91.com/pioneer/" > Wei Ya Fei < /a > talked about the design idea of the competition.

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< p > Wei Ya Fei said to reporters: "many works in this competition have been interpreted perfectly in terms of design concepts. Through some concise and clear design elements, they express their own pboundary creations. In a simple design, they express the deepest intension of design.

In addition, some of the works are bold and integrated into the bright colors. The products are generous and beautiful, and conform to the current trend of fashion.

However, some of the works have been integrated into too many elements, resulting in too exaggerated product design and lack of unique themes.

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< p > when it comes to the competition itself, Wei Ya Fei said that the competition should give a correct thought guidance to the designers of < a href= "http://www.91se91.com/news/index_c.asp" > shoe industry < /a >.

In this competition, many of the entries are mainly basketball shoes, but as a designer, there is no strong personal preference.

"Nowadays, the biggest sale on the market is actually running shoes.

And the sports shoes products chosen by consumers are no longer for professional sports needs.

Many products are suitable for outdoor activities and urban leisure, and should have unique creativity and fashion trends.

Nowadays, under the condition of "a href=" http://www.91se91.com/news/index_x.asp "sports shoes < /a > market downturn, footwear designers should be more daring to carry out" cross border creation "so that sports shoes can break through the inherent traditional mode.

Wei Ya Fei said.

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< p > "the footwear industry design competition between the two sides of the Taiwan Strait should be better integrated into the local culture and design inspiration from local culture."

Chen Junliang, general manager of free fall design company in Taiwan, told reporters.

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< p > Chen Junliang said that in recent years, the industrial design of the mainland has developed rapidly, and the design strength is rising day by day.

However, both students and designers have encountered a bottleneck: how to better look for design inspiration and pform it.

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< p > "ten years ago," a href= "http://www.91se91.com/news/index_p.asp" > Taiwan < /a > industrial design development also encountered this dilemma. This is a stage problem that every region will encounter.

The culture of the mainland is very deep. It can extract unique inspiration from an ancient temple, a deep mountain road, and a quiet alley.

As a designer, you should be good at drawing nutrition from these cultures and get inspiration from creation.

Chen Junliang said.

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< p > for what kind of work is a successful pboundary creation, Chen Junliang picked up a piece of work in front of him and told the reporter: "a good design work first takes into account the feasibility.

In addition, to make people comfortable, of course, works should also focus on fun and uniqueness.

The most important thing is beauty, which makes people feel that there is a beauty in their works.

In this competition, many works have been successfully crossed.

However, it is a pity that it has failed to plate this cross-border inspiration into design works without feeling that there is a beauty presence. It is just a mixture of some elements.

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< p > when it comes to the view of the whole work of the competition, Chen Junliang said that the competition showed him that the shoe industry design in the mainland has reached a fairly high standard, especially the unique and interesting creativity of the "rising stars" of the student group, which enabled him to see the hope of the shoe industry design rising.

"I hope that designers and young students will be able to base themselves on the local culture and show the rich cultural connotation of China in five thousand years.

Only in this way can our shoe industry design go out better and integrate with the international market.

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During the appraisal process yesterday, Chen Qingquan, director of shoe design of XTEP (China) Co., Ltd., while looking at the works displayed on the desktop, kept recording his views on the works with paper and pens. P

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< p > "the final work of the finalists is very high. It can be seen that the participants have spent a lot of time."

When Chen Qingquan commented on his work, he said, "but if we look at the final choice of enterprises, there is still much room for improvement."

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< p > in Chen Qingquan's view, the biggest promotion space for entries is pformation.

Although many works are full of creativity, if we really want to make real products, it is very difficult on the one hand, and on the other hand, it is hard to get the recognition of consumers in the market.

This phenomenon is more obvious in the works of the student group.

As a matter of fact, this is not just the problem of competition entries, but also the designers of shoe companies will encounter this kind of trouble in practical work.

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XTEP's practices may provide some reference for the contradiction between creativity and practicality of P.

Chen Qingquan said that at present, XTEP has set up three departments in the field of R & D, namely, creativity, big business and R & D.

The creative department is responsible for the creativity of products. The R & D department is responsible for pforming creative products into the specific footwear samples with the most suitable materials, while the bulk cargo Department chooses the shoes that are more acceptable to the consumers for mass production according to the actual market acceptance.

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< p > "such a division of labor, the responsibilities of each department are clearer, and the designers with better creativity can have more room to play."

Chen Qingquan said.

Let creativity have more room to play. < /p >