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2013 Shoes And Clothing Business Summit Held In Spring Yesterday

2013/4/18 11:46:00 72

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Shoe Net Sports Shoes Electricity Supplier Industry

yesterday, the 2013 (fourth) China a href= "http://www.91se91.com/news/index_c.asp" > shoes and clothing industry < /a > e-commerce summit was held in Quanzhou.

Quanzhou leader Lin Rui attended the meeting.

it is understood that the summit is sponsored by the Quanzhou Municipal People's government, and co hosted by Quanzhou economic and Trade Commission, Quanzhou E-Commerce Association and global shoe net.

With the theme of "condensing the power of business to help industry development", the summit set up a platform for enterprises to use electronic commerce to carry out network marketing and industrial development.

at this summit, Dangdang President Li Guoqing, President of vintage, chairman of Anta, Ding Shizhong, chairman of Zhou Shaoxiong, XTEP group president Ding Shuibo and other industry "big guys" and participants discussed the issue of making use of e-commerce power to brand and electric business to help traditional industries upgrade.

"The summit also contributed to the expansion of sales channels by nearly 100 brands through the open platform, breaking through the bottleneck of the growth of the electricity supplier market, and many platform vendors also made use of the strong brand advantage of Minnan to realize the expansion of category resources and scale benefits of footwear and clothing, thereby opening up more profit margins, improving profitability and achieving win-win results."

Wang Dongzhu, chairman of Quanzhou Electronic Commerce Association and chairman of Tao shoe net, said.

focus topic

shoes and clothing chiefs look at the electricity supplier: the future development should be a combination of online and offline channels, /p >

strong > aging: share 30 million purchase user /p >

< < a href= > http://www.91se91.com/news/index_p.asp > > Quanzhou > /a > Jinjiang enterprises have many representative brand enterprises in sports shoes and clothing categories. We will seek good partners in sports shoes and women's clothing in a learning, open and cooperative manner.

The founder of CEO, VANCL, spoke yesterday at the 2013 (fourth) China footwear and footwear industry e-commerce summit.

"Quanzhou, Jinjiang and Shishi have many excellent enterprises. They are excellent examples of many shoe and clothing enterprises."

Frankly speaking, in 2011, Vic once thought that all products related to shoes and clothing could be done. On this basis, the business scope and category of VCM were also expanding.

"But when it comes to it, we find that the specialization of each subdivision is very high. We are beginning to realize that we can not achieve our own abilities.

Came to Jinjiang, from Anta, XTEP, Li Lang and other enterprises to learn a lot of knowledge, see many shortcomings of their own existence, learning mentality, constantly groping, learning step by step.

"five years ago, many traditional brands would be competitors. But today, we are willing to share with customers of Quanzhou's traditional brands 30 million of all customers."

Chen said that in 2013, the category of VCM was reorganized and restructured. "We are looking for a good partner to open some kinds of traditional sports brands to Quanzhou to make up for the shortage of our products."

as for the way of cooperation, Chen said, "on the choice of partners, we will take the definition of VANCL's" fashion, cost-effective, service "as the purport, and select the brand target group to be consistent with the customer service group.

According to him, many shoes and clothing enterprises in Quanzhou have come to discuss cooperation matters these days, and many details of cooperation are further discussed.

yesterday, as one of the important supporting activities of the 2013 shoe fair, the e-commerce summit of China footwear industry was held in Quanzhou.

In the "bull eye business" dialogue session, Anta Group Chairman Ding Shizhong, XTEP (China) Co., Ltd. President Ding Shuibo, seven wolves Group Chairman Zhou Shaoxiong three big brothers have published their views on the electricity supplier.

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reporter found that in the eyes of these "cattle", e-commerce is just a new channel, and this new channel is not important in the future sales target of traditional shoes and clothing enterprises.

For the future of e-commerce, the views of the three "big guys" are strikingly similar.

In their view, the development of the footwear industry in the future is bound to be a combination of channels under the online and offline channels, when the shoe and clothing enterprises will no longer be able to get their respective proportion.

about electricity supplier /p >

at yesterday's summit, Ding Shizhong said that although the traditional shoe and clothing enterprises have not yet managed to find a suitable way to manage the channel and price between the electricity supplier and the offline market, it is inevitable to enter the electricity supplier.

It is reported that as chief executive of Anta, Ding Shizhong will be in charge of the Ministry of e-commerce in 2013, planning for the layout of the online market for Anta.

we agree on this < a href= "http://www.91se91.com/pioneer/ > > Zhou Shaoxiong < /a >.

In Zhou Shaoxiong's view, the seven wolves are more inclined to choose new brands to compete for the electricity supplier market in the development of the electricity supplier market instead of developing the original brand in the electricity supplier.

"The electricity supplier is a new channel format. Just like the process that the brand shoe and clothing enterprise has changed from wholesale to exclusive store, it is bound to experience price war and experience the painful process of market competition.

Therefore, when developing traditional shoes and clothing enterprises in the development of online markets, we should pay attention to the analysis of online sales data and the enhancement of traffic conversion rate.

Zhou Shaoxiong said.

for this reason, Ding Shuibo believes that it is the key to operate the electricity supplier in different business platform supporting the personalized products of the platform consumer group.

For the analysis behind the data, Ding Shuibo also said that only accurate data analysis can know how to carry out product differentiation research in different channels.

on inventory /p >

in the venue, in recent years, shoes and clothing enterprises < a href= "http://www.91se91.com/news/index_h.asp" > inventory < /a > high this sensitive topic is also put on the table.

on the problem of high inventory, Ding Shuibo thinks that inventory problem is not a phenomenon of sports goods industry, but a market problem.

"In the past two years, in fact, not only the shoe and clothing industry has high inventory problems, but it should be the same problem in the whole retail industry."

Ding Shuibo said that inventory is the rule of the market, because the market is cyclical, and China's consumption is growing. It is believed that the retail market will surely improve gradually in the next one or two years.

for this, Ding Shizhong also said that inventory is not an industry problem, but the source of inventory in the sporting goods industry should be product homogenization.

Therefore, in Ding Shizhong's view, the industry should know more clearly that only by finding the competitiveness of products and brands can they survive in the present market.

"The sporting goods industry is only just beginning in China. As long as the enterprise can do the product well, it is not afraid of no market, nor is it afraid of the market."

Ding Shizhong said.

on examination .

talking about electricity suppliers, how to assess the performance of the electricity supplier by traditional enterprises has become one of the topics of concern.

for this, Zhou Shaoxiong said that seven wolves have been classified in this aspect.

"Technical departments, project appraisal, consumption and order volume are definitely one of the important indicators of assessment.

The business department of the electricity supplier is an entrepreneurial project, and the seven wolves will introduce the mechanism of entrepreneurial development to assess.

Zhou Shaoxiong said.

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and in Ding Shizhong's view, there are mainly two aspects of the assessment of Anta's electricity supplier department. One is the establishment of the basic assessment mode and standard by the Ministry of electricity, and the other is that Anta's electricity providers must also have their "status" in the channel of e-commerce. Only in this way can Anta's brand match with the position in the sports goods industry.

Ding Shuibo has different points of view.

In Ding Shuibo's view, it is premature for the Ministry of electricity to discuss business indicators and assessment.

"The traditional footwear industry is still in the exploratory stage in the electricity supplier market, and the Ministry of electricity industry has set the foundation for evaluation."

Ding Shuibo said.

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in the aspect of e-commerce users, Ding Shizhong believes that professionals who understand business are more practical than those who simply understand technology.

Ding Shizhong said that the majority of Anta's current e-commerce professionals are pferred from the business sector.

"I think the electricity supplier is a channel, or should we regard it as a business rather than a technology."

Ding Shizhong said that from this perspective, business talents are more suitable than technical talents.

for this, Ding Shuibo said that there are many different places in the industry of electronic commerce.

In Ding Shuibo's view, people engaged in e-commerce must have a little understanding of professional knowledge and technology, and at least understand it better than I do.

If there is no professional knowledge, the personnel engaged in electric business will lose some professional control at the technical level.

In addition, skilled business professionals must also integrate their business experience, otherwise they will become a mere armchair strategist.

The integration of two aspects of technical experience and business experience is the way to use the electricity supplier.

"In the era of Quanzhou's electricity providers and heroes, e-commerce talent training is very important, especially compound talents."

Ding Shuibo said so.

and Zhou Shaoxiong's view on the use of electricity providers is to analyze the specific situation in detail.

"Every sub sector must have talents who understand this line to cooperate.

If your business is built on its own platform, there will be a great demand for skilled talents. For example, the talents of e-commerce logistics on the self built platform are very scarce.

Under such circumstances, it is very important to understand the technical talents of platform services.

Zhou Shaoxiong said, but most of the traditional enterprises may be combined with a variety of platforms, using outsourcing service providers to explore the electricity supplier industry.

Under such circumstances, business professionals with knowledge of shoes and clothing industry may be more scarce.

local "big guys" on the electricity supplier

Li Guoqing: this year's clothing will sell 4 billion 500 million .

Li Guoqing, CEO, Dangdang CEO, known as the "big mouth" in the electricity sector, said yesterday that the shoes and clothing would be the most important strategic category of Dangdang in 2013. Dangdang will mainly attract high-end brands.

"This year's goal is to increase clothing sales to more than 4 billion 500 million."

Li Guoqing said.

according to Li Guoqing, sales volume of department stores has exceeded books in Dangdang's fourth quarter sales in 2012, and this year, Dangdang will intensify its efforts in clothing category and allocate a large amount of funds for promotion.

"Maybe this year's clothing will not be profitable, but our goal is to seize the beachhead."

Li Guoqing said.

It is reported that apart from clothing, Dangdang will vigorously promote maternal and infant products in 2013.

These two plus books will set up the main framework of Dangdang's 2013 business.

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announces that shoes and clothes will be the most important strategic category in 2013. Li Guoqing said, "Jingdong is willing to sell books and sell them. My mind has been very clear. When the comprehensive platform electricity supplier revolves around 3C, home appliances and books, the vip.com family has made a great deal of noise. I think the shoes and clothing category is both an opportunity and a challenge for us. After books and pregnant women, we hope that this year's Dangdang clothing will achieve a goal of 4 billion 500 million, exceeding the sales volume of Jingdong and general merchandise category to 8 billion ~100 billion yuan."

At P, Li Guoqing said calmly, "a lot of people say that I am cautious and conservative, but by the end of the year, maybe I will return to the top three of B2C. Now my biggest challenge is to focus on category."

but the competition will not end like this. No matter when Dangdang has already done a good pregnancy baby, or is still making efforts in the clothing category, Jingdong has achieved some lead. No wonder Li Guoqing complained, "I don't make any moves. No one can get out of it. When I get out of it, everyone will get together. Before the pregnant baby can also play the price war, then the clothing can not be avoided, but Dangdang hopes to make a distinctive feature on the costumes and do a good job in the high-end."