Glamour Shoes Fair Will Connect With The World And Let "Jinjiang Shoes" Go All Over The World.

< p > in the 90s of last century, Jinjiang people launched the first China (Jinjiang) International "a" _blank "href=" http://www.91se91.com/ "shoes" /a Trade Fair (hereinafter referred to as the "shoes Fair") with the idea of "small local exhibitions" and the expectation of opening up sales.

Many years later, the fifteenth Shoe Fair has begun to pform the footwear industry of Jinjiang from "manufacturing" to "intelligent manufacturing". With the intention of making more people recognize the "Jinjiang shoes", this shoe Fair will bring forth new ideas, not only linking traditional industries and e-commerce, but also paying more attention to the internationalization and innovation of the local footwear industry, so as to promote the evolution of "Jinjiang shoes".

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< p > < strong > < online shoes Expo > integration line offline resources < /strong > /p >

< p > this year, the sports brand enterprises in Jinjiang have changed their brand development strategies and returned to reason. None of them has been involved in CCTV gold advertising resources.

Compared with CCTV's prime time advertising drop, local brand enterprises are more involved in the field of e-commerce.

At present, many traditional brands touches the net electronic commerce, develops the network special fund or registers the new sub brand, for example, CABBEEN registered the electricity supplier sub brand "half past two in the morning".

Anta CEO Ding Shizhong pointed out that more emphasis should be placed on Retailing in future management, and who will be able to survive in the future market competition who can manage the store better.

The end of "big wholesale" era requires Jinjiang enterprises to clean up inventory and return funds as soon as possible, so as to make light of the next round of competition.

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What is the best sales channel for traditional industries after the "P wholesale" era? The surge of domestic online shopping during the "double eleven" period last year confirms the unlimited potential of e-commerce and proves that it is the best retail channel for Jinjiang's traditional industries.

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< p > to achieve effective integration of resources under the "shoes Fair" online and offline, the fifteenth Shoe Expo launched the first online shoe fair at the same time. With the huge database resources accumulated over the past decade, it will provide authoritative and timely information services and convenient and efficient information exchange for footwear enterprises and high-quality enterprises such as high-quality finished shoes, shoe materials, < a target= "_blank" href= "http://www.91se91.com/", shoes machine "/a" and so on, and create more opportunities for business cooperation.

During the exhibition, the 100 online suppliers of E - commerce center of China's shoe capital were collectively signed into the e-commerce building ceremony.

The center is divided into three major areas: service area, business district and logistics area. It is expected that 500 suppliers will carry out business entity display and 300 network operators to enter into business operation, so as to further integrate information flow, stream of people, logistics and capital flow, shorten the space of up and down industrial chain, and help enterprises to digest inventory shoes as quickly as possible.

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< p > < strong > connecting the international let "Jinjiang shoes" go all over the world < /strong > /p >

< p > with the continuous expansion of the scale of the brand, listing has become the choice of many enterprises.

With the promotion of a large number of well-known brands in Jinjiang, the "Jinjiang plate" is particularly eye-catching in the stock market.

At present, the footwear industry in Jinjiang has 13 listed companies, and more than 20 enterprises with over 10000 yuan in taxes. Among them, 5 enterprises pay taxes in Jinjiang over 100 million yuan in 2012.

In the 105 listed companies and more than 10 thousand growth companies, shoe enterprises also occupy an absolute number.

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Although P occupies more than half of the domestic market, Jinjiang shoe enterprises are not satisfied with the status quo, and have already made a good line for the shoe industry to achieve "internationalization".

It is understood that in the footwear industry in Jinjiang, more than 600 shoemaking enterprises have introduced more than 3000 sets of automatic shoe making lines produced in countries such as Italy, Germany, Japan, Taiwan and other countries. More than 250 shoe materials enterprises have more than 500 sets of injection molding machines with EVA soles at the same time, and other equipment such as body scanner, CNC cutting machine and paperboard machine are also commonly used in footwear enterprises in the whole city.

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< p > Jinjiang shoe enterprises not only introduce advanced shoemaking machines, but also attach great importance to importing merchants.

In this regard, the effectiveness of government enterprise interaction is particularly significant.

The overseas exhibition exhibitors of the fourteenth shoe fair exceed 40%, including 40 high-quality buyers from Europe and America, Latin America, Middle East, Korea and other countries.

The fifteenth Shoe Expo's "internationalization" feature continues to ferment. Apart from continuing to introduce international exhibitors, the exhibition also organizes the "European and American purchasing group" and docking with local shoe companies in real time.

"Last year's exhibition, many enterprises have said that the form of docking is very good, and this year's purchasing group has increased many members."

According to the insiders, the fifteenth shoe fair procurement team has added new members from Pakistan, Garner, Bangladesh and other countries. Hundreds of local shoe companies will then join with them so that "Jinjiang shoes" can be seen everywhere in the world.

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< p > < strong > build up the platform for innovation to "intelligent manufacturing" < /strong > /p >

< p > in recent years, Jinjiang started from the pformation and upgrading of traditional industries, and put forward two wheels, relying on scientific and technological innovation and cultural creativity, to create a more dynamic and intelligent city.

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< p > at present, the footwear enterprises above Designated Size in Jinjiang all have their own supporting product R & D institutions.

The footwear industry in the city relies on independent research and development. At present, the shoe industry has controlled over 2000 core technologies and 189 patents.

At the same time, we actively promote the implementation of certification. At present, the stability rate of footwear products in Jinjiang has reached 98.2%. 88 companies have passed ISO9000 certification and 108 enterprises have passed ISO14001 certification.

Anta, Guo Hui and the world have become the drafting members of national or industrial standards.

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< p > shoe Fair is not only an effective platform for production and marketing butt, but also carries a heavy responsibility for the cultural connotation of innovative shoes.

In order to better interpret the innovative cultural connotation of Jinjiang footwear industry, the exhibition will continue to plan for the shoe culture salon supporting activities, build an interactive platform, and serve exhibitors to communicate with merchants.

The exhibition will also hold the 2013 Jinjiang sports shoes production skills competition, the "Xi De Long" cup, the Sixth China (Jinjiang) campus shoe culture animation and creative competition, the seventh China Shoes Capital (Jinjiang) cross strait sports shoes design competition, the sports thematic micro film drama contest, the fifteenth shoe fair on-site photography contest, the 2013 National Postdoctoral academic forum, the Hunan satellite TV new media Golden Eagle network and the Fujian province quality sports products Co., Ltd. jointly organized the Asian men's competition finals and award presentation Gala and other supporting activities.

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