In 2012, The Volume Of E-Commerce Transactions In Quanzhou Amounted To RMB 62 Billion 100 Million Yuan.

< p > in Quanzhou, a developed private economy in Fujian, traditional industries are accelerating convergence with electricity providers. Quanzhou's two annual output value exceeds 100 billion industries: textile and clothing and < a href= "http://www.91se91.com/news/index_c.asp" > footwear industry < /a >, brand and industrial cluster advantages are prominent, e-commerce is developing vigorously, and has become the largest and most concentrated shoe and clothing e-commerce service base in the country. < /p >
< p > < strong > 70% enterprises involved in the annual retail sales of more than 10 billion /strong < < /p >
< p > at present, nearly 70% shoe and clothing enterprises in Quanzhou are involved in electricity suppliers. According to statistics, e-commerce transactions in Quanzhou amounted to 62 billion 100 million yuan in 2012 and total retail sales amounted to 10 billion 100 million yuan. < /p >
< p > under the background of the slowing down of the overall economic growth, the shoes and clothing enterprises dominated by the private economy, < a href= "http://www.91se91.com/news/index_p.asp" > Fujian Quanzhou < /a > shoes and clothing enterprises are facing a series of problems such as rising raw material prices and increasing human resource costs. "The cost of production has risen sharply", "high inventory" and "decline in foreign trade export" have caused tremendous pressure on many enterprises. < /p >
< p > without giving up conventional channels, more and more Quanzhou shoe and clothing enterprises are fighting for the Internet, hoping that e-commerce can help them open up the market and seize the opportunity. < /p >
Below P, it is against this background that the 2013 fourth China footwear and footwear industry e-commerce summit and "win win business" Haixi electricity supplier cross-border cooperation conference were held in Quanzhou and Shishi on 17 and 18 this month respectively. From the Dangdang, Tmall, Amazon, Jingdong and many other well-known e-commerce providers, network operators platform leader, and shoes and clothing enterprises in Quanzhou gathered together, on the development of e-commerce how to help the development of the industry. < /p >
< p > < strong > industrial base "unique" < /strong > /p >
< p > "Quanzhou has hundreds of millions of traditional shoes and clothing industry, and there are 12.7 enterprises in shoe and clothing bag and suitcase, among which there are many famous brands and strong foreign trade foundation. These are the advantages of developing electric business." "The advantage of producing areas will become more and more prominent in the future electronic commerce competition," said Su Kai Le, director of the e-commerce center of Quanzhou economic and Trade Commission. "As the network competition intensifies, who will be able to reduce production and logistics costs as much as possible, and who will gain the competitive advantage, and Quanzhou with a perfect industrial chain will undoubtedly take the lead in reducing costs." < /p >
< p > at present, Quanzhou has become an important source of distribution for online sellers. Clothing, bags, tea, plumbing, bathroom and so on, a series of consumer goods produced in Quanzhou, almost "kidnapped" the supply channels of domestic electric business. < /p >
< p > according to statistics, more than 60% of Quanzhou's shoes and clothing products are placed in the order of the people's Republic of China. Nearly 80% of Taobao's online cotton and down garments are produced in Quanzhou, and more than 80% of the shoes and apparel products sold on the QQ mall are sent from Quanzhou. Quanzhou has become the largest network retail gathering area and supply network in Fujian province. < /p >
< p > it is reported that the volume of online trading of shoes and clothing in Quanzhou is in the leading position. Last year's "double eleven" promotion, on the same day, the total number of online purchases and sales of Quanzhou products exceeded 850 million yuan. In Taobao's < a href= "http://www.91se91.com/news/index_f.asp" > casual wear < /a > clothing and sports goods online sales in the top 20, Quanzhou enterprises accounted for 7 seats each. < /p >
< p > < strong > big enterprises favor online shopping mall small and medium enterprises "brand name" < /strong > /p >
< p > many traditional enterprises have "touches the net", and have established their own electricity supplier modes. Some of them use direct supply, others use outsourcing, and their operation modes are different. < /p >
< p > some brands choose to open stores in famous online stores. They also regard this as an image store for online sales, from offline to online to further strengthen and promote their brand image and form a strong online and offline brand image. < /p >
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< p > 2012, in the "double eleven" promotion of the total sales volume of Taobao Tmall, which reached a record of 19 billion 100 million, the brand performance of Quanzhou traditional shoes and clothing was outstanding. Among them, seven wolves, the final sales exceeded 50 million yuan, XTEP also broke through 20 million yuan, nine bru Wang, CABBEEN, Anta, 361 degrees and other brands also harvested very well, sales volume of that day is over ten million yuan. The brand of traditional shoes and clothing in Quanzhou is a strong supply chain advantage superimposed by the brand maturity and controllable price system in the field of e-commerce, and the understanding of the operation of electric business has gradually deepened. < /p >
< p > many small and medium-sized enterprises enter the field of vision with the image of "Amoy brand". < /p >
< p > 2010, Jinjiang Kell clothing company, which has been doing foreign trade for more than 20 years, has entered the e-commerce market, and has put into operation the professional male menswear brand of "GENANX men". In October 1st, in the short period of 4 months, Kell began to win 10 million of the sales miracle. In 2011, Kell's electricity supplier sales exceeded 80 million yuan, and foreign trade sales dropped to 40 million yuan. "A self-cultivation cotton suit sold more than 10 thousand items in 10 minutes, and sales in one day exceeded 10 million yuan." This is the transcript of "men's" in 2012, "double eleven". The online brand that has been online for only two years is now ranked among the top three men in Taobao's "brand name" brand, with an average delivery volume of over 10 thousand pieces per day. < /p >
Like P and "grid men", the rapid development of small and medium enterprises through e-commerce channels is also very few. Last year, double eleven, e-commerce brand sales from ancient card sales exceeded 8 million yuan, and the sales of outdoor single day sales reached 8 million 280 thousand yuan, which is only a microcosm of many small and medium-sized enterprises in Quanzhou. < /p >