Quanzhou Clothing "Buyers" Germination Incubation Mechanism

During the "P" Haibo conference, Italy famous "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "Martini, and the former president of China UNIQLO" Xiao Gu Guang "came to Quanzhou. So in Quanzhou area, for the first time, there was an international buyer forum with the participation of the Masters.

As a matter of fact, Fujian has long been known as "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "and a few buyers, because it is often misunderstood as" copy edition "and rarely mentioned.

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< p >, however, when the stock surges, clothing brand retail is accelerated.

In the era of retailing, the spring of the buyer group is coming! < /p >

< p > < strong > buyer localization, < /strong > /p >

< p > Milan's Iceberg, Paris's Kenzo and Miharayasuhiro, from April 5th to 15, Wu Taixun kept on collecting in every country, always picking up fashion and respectability, watching one after another fashion show. He handed out his business card: "Ma Cassini" director of Guangzhou research and development department, and his other identity is a professional buyer.

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"P", in the world's fashion show, collecting the latest and the most fashionable trend, shopping in all the shopping malls and fashion stores around the world, and buying samples that can inspire and predict fashion, this is part of his work.

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"P" as a buyer, with such a seemingly bright life, seemingly fashionable work, Wu Taixun is more willing to say that he is the director of the brand R & D design department.

Because, for a long time, because of the weakness of the overall design ability of domestic brands, the pursuit of international brands by domestic brands is often interpreted as "copy". In the view of the industry, due to the lack of soil in the industry, "in fact, there are no real buyers yet."

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< p > Hui Wenlong introduces, the buyer is divided into shopping malls buyer and brand buyer, Wu Taixun and so on are facing the embarrassment as brand buyer.

As a matter of fact, the professional buyers of Fujian style brands have already been there, from the commercial casual men's clothing at the domestic front line of the seven wolves and the Leon, to the fashionable casual men's clothing such as marasini and Wolf Road, and then to the "fast fashion" brand, such as the "odd fast" brand. The buyer is an important part of product development.

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< p > there has been a more than 50 year old buyer in the world. It has been localized in Fujian and even in China.

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< p > in fact, the development mode of "Fujian style clothing" with "design + buyer" has a long history.

Mr. Shu said that most of the Fujian style clothes were only good at developing single products such as jackets, shirts, casual pants, and because they could not invest a lot of energy and money in R & D design on all products, so the majority of Min Pai clothing used the development mode of "design + buyer".

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P, the chief consultant of Jie Jie Yang, once said, "the design + buyer" type is characterized by the fact that the enterprise generally has a leading designer and a buyer team, and the designer makes the overall layout of the product, and introduces the design elements related to the brand on the sample purchased or purchased, while the buyer team divides all parts of the country to purchase samples (samples from either suppliers or from big brands), and forms a stock of the order meeting. After the order is finished, the buyer reaches the single volume product and orders to the label factory, and his factory only produces some strong products.

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"P", such as "Mr. CABBEEN" said, "China's clothing environment is gradually maturing, and there are some well known senior buyers.

But in general, domestic buyers mainly do merchandising and procurement work, but they are only a small part of the buyer's work. It can be said that there is a long-term shortage of professional clothing buyers in China.

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< p > although the functions performed by domestic buyers can only be one of the functions of buyers in real sense, buyers have played a veritable role in the supply chain of apparel in any case.

After localization, Chinese buyers will also be internationalized.

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< p > < strong > brewing Incubation Mechanism < /strong > < /p >

< p > "the buyer of the odd, on the one hand is the plan and the purchase before the commodity goes public, on the other hand is the sales data and takes the response measure and so on two parts."

As a pioneer of China's SPA (own a target= "_blank" href= "http://www.91se91.com/" > brand clothing /a professional retailers), Ding Hui, chairman of the board of directors, introduced the duties of the company's buyers.

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< p > from the anticipation of goods, this is exactly what a clothing retailing enterprise needs.

"Buyer is an important part of determining the performance of the season. The success of commodity procurement determines whether the retailer can make money.

Inventory is the lifeblood of retail management.

Yang Dayun, China's top fashion marketing master who once published "fashion buyer", said.

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Below P, the reality is that after several rounds of extensive growth, China's clothing industry is realizing that it is imperative to pform from "wholesale" to "retail".

Whether it was the first seven year old wolf to put forward in the annual report three or four years ago, or the strong advocate in the order meeting, the high-profile claim, or Wang Liangxing, President of Li Lang, reiterated at the recent 1000 people business conference that "wholesale" pformation "retail" has become a project in the "post inventory" era.

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Zhang Bingliang, general manager of Shanghai lion consulting management company, said that China is stepping into the retail era. This is a consumer centered, shop centric era. The essence of retailing is products, and the buyers who sell them to understand how to integrate consumers and product enterprises quickly and organically.

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"P > for this reason, many brand clothing enterprises have been nurturing buyers," buyers are playing an important role in our enterprises.

Although it takes a long process to cultivate buyers, the future of China's clothing industry needs buyers. "

Shishi a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing trade association president and Tian Qiming, chairman of the Chinese Company Ltd.

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< p > "Chinese consumers are becoming more and more picky and fashion is changing very fast."

As a "senior" bystanders, Italy designer Martini summed up the trend of Chinese clothing in the future and grasped the increasingly fastidious consumers, giving them the fast changing fashion, which is also the future of buyers.

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