Shishi Garment Manufacturing Strides Forward To "Fashion Silicon Valley"

Show off the neon and the lion dance. Sixteenth days ago, the two sides of the Taiwan Straits Spin clothing The Expo is held in stone lions. This exhibition will showcase new materials, new technologies and new trends in Conghua's fiber, textile, dyeing and finishing, fabrics, accessories, to R & D, garment manufacturing, precision machinery and information technology.

stone lion Clothes & Accessories The industrial creative park opened the garden, first introduced the "buyer" mode, set up the national fabric Museum, the China fashion fabric accessories Museum, set up the "foreign trade processing exhibition area", the Hercynian e-commerce park opened the garden, the Taiwan textile and clothing research and development trade building was completed, and the more than 150 brand clothing enterprise alliance... All these show that Shishi is moving from "clothing manufacturing" to "fashion Silicon Valley".

　　 Environmental technology products are popular

The Taiwan Pavilion, which has always been creative, has made "articles" on high-tech and environmental protection festivals this year.

The cold transfer printing products launched by Fujian Huaqi environmental protection printing Co., Ltd. not only meet the strict EU standards, but also save water 2/3, save energy 65%, and discharge water recovery rate of 90% in the production process.

There are many customers around a FW740 sewing machine. "Before, the stitching material on the seam of the undergarment is mostly wrapped by sewing machine. It will form a bone. It is very uncomfortable to wear. This sewing machine can play a good role in pressing the bone, especially for pajamas, children's wear, T-shirts and so on. Zhuo Ruirong, chairman of Taiwan star Rui sewing machine Co., Ltd. warmly introduced.

Functional fabrics developed in Taiwan have always been in the forefront of the world. Reporters see a functional textile fabric, or sweat, air, or deodorant antibacterial, or rain and UV protection, variety. For example, Taiwan far east new century Limited by Share Ltd uses environmentally-friendly fabrics made from waste rice husks and corn stalks. Mr. Tai Wang uses plants to form a deodorant fabric made of crystalline protective body, and many merchants have stopped to discuss cooperation.

　　 "Fujian style" talent first

In recent years, Shishi speed up the textile and garment industry's design and research and development, and encourage enterprises to develop towards individuation and high-end.

Chen Dapeng, vice president of the China Textile and Garment Association, said that in order to achieve the grand plan of "Oriental Milan", Shishi garment industry is the core of talents and creativity is the key.

The 2013 stone lions international fashion week, which has just opened, gathered 9 top ten Chinese lions from the lions. Designer And the Golden Summit designer. Among them, 7 top ten designers jointly released the fashion show at the opening meeting, displaying the unique original design ability of Shishi with amazing performance and creative design.

From China's top ten designers to Hong Jinshan, chairman of the Bank of Costa apparel limited, the government should encourage more designers to venture into Shishi, and combine their original design with Shishi textile and garment industry. This not only keeps designers, but also promotes the transformation and upgrading of Shishi garment industry.

The implementation of the "Milan plan" is the key to attracting local designers and young designers. At the Shanghai Expo, the butterfly lion square, unveiled at the YI fashion exhibition Expo, was launched to create an entrepreneurial base for Chinese excellent fashion designers. Shishi introduced preferential measures to attract senior entrepreneurs in the design of textile and costume creative talents, stone lions, stone lions Cup National Garment Design Competition held by the National High school graduates, and held a joint meeting between enterprises and talents, attracting talents to sign up for Shishi enterprises. In addition, the Quanzhou textile and garment Institute and the French International Fashion Institute jointly hand in hand to work together to develop clothing design talents.

" Store "electricity" integration reengineering platform

Shishi, as the birthplace of "Min faction" clothing, has been developing for more than 30 years, forming a garment industry plate centered on stone lions. There are more than 10 thousand textile and garment enterprises, with an annual output value of about 100000000000 yuan, and CABBEEN, AI Dun Bao, Wolf Road, and shore.

Under the pressure of rising production costs, high inventories and declining foreign trade exports, many Shishi textile and garment enterprises have been transforming and developing new markets. During the Haibo conference, all kinds of business platforms of Shishi were opened for investment, upgrading and expanding the gathering effect of the clothing business circle. Haibo will set up an exhibition area for foreign trade processing, and 150 export-oriented enterprises will seamlessly link up with international buyers to expand the international market. The first "city of gentlemen" has opened, 120 brands of Fujian, Zhejiang and Guangdong have been settled in succession; Shishi textile and garment accessories market and Shishi international light textile city are attracting foreign investment; the Chinese Commercial Federation, the China clothing association and the Shishi government joint commercial retail channel signed a strategic cooperation agreement on the 18 day, and more than 150 brand clothing enterprises formed an alliance with the channel merchants.

On the basis of consolidating the traditional market, more and more Shishi textile and garment enterprises are fighting for the Internet, hoping to make use of e-commerce to achieve the integration of "store" and "electricity".

Hercynian (Shishi) e-commerce park opened 17 days ago, attracting 217 business enterprises to enter the park, and have seized the market share of the Internet.

A few days ago, the "win win business" first (Shishi) Haixi electricity supplier cross-border cooperation conference held, from Dangdang, Tmall, Amazon, Jingdong and many other well-known e-commerce, network operators responsible person, and Shishi clothing enterprises gathered together, on the development of e-commerce how to help the industry development. Self marketing + open mode "will be the main trend of future marketing." Dangdang CEO Li Guoan said that through online sales, not only reduce the sales chain of clothing products, reduce costs, provide convenient and affordable clothing products. More importantly, net sales can solve the serious problem of overstock of clothing at present. The prediction and presale of the Internet through the Internet can help consumers understand their preferences and wishes, and scientifically arrange their production.

"The advantage of producing areas will become more and more prominent in the future e-commerce competition. Whoever can reduce the cost of production and logistics as much as possible will win the competitive advantage, and the stone lions with the perfect clothing industry chain will undoubtedly take the lead and win more space." Amazon China responsible person said.