The Dreamer Of Fashion Revolution

< p > highlights in details.

A light grey scarf, a pair of fashionable and simple glasses, a smile and a deep look; Zhong Zhanqun, his fashionable avant-garde and mature charm of the image is impressive.

"I once worked in state-owned enterprises, but the boring and boring job is not suitable for me, and I really hate it."

Zhong exhibition group was very frank. At the age of 24, he resolutely resigned from the relaxed and leisurely state owned enterprise, and entered the garment industry by chance. He stayed there for 18 years in the fashion industry which is changing rapidly and challenging everywhere.

"I like this work full of change and vigour. I enjoy the days when I grow up with brands."

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< p > 18 spring, summer, autumn and winter, the bell group has been upgraded to a senior person who has a deep understanding of fashion trends and brand operation. He likes to change, love innovation, take risks, and be loyal to practice. This is Zhong Zhanqun.

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< p > "shape" or "potential"? < /p >

What is the most important thing in running a clothing brand? P Zhong did not answer this question directly, but wrote two words "shape" and "potential" on paper. I think Chinese characters are broad, profound, rich and original.

The key to running a brand is the good shape and potential.

The shape is the shape. For the brand, it is the brand's character, culture and connotation. Based on the potential generated by the shape, the brand can find its own consumers, so the situation naturally arises.

He said that the key to running a brand is to establish and inherit the character of the brand, and then do the relevant market operation and business operation around the brand.

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< p > "after more than 10 years of development, great changes have taken place in China's garment industry.

Without exception, Chinese clothing brands are facing a new era of reshuffle.

Zhong said that at present, local brands are facing unprecedented challenges and opportunities.

"With the development of the economy, the development of new sales channels such as large-scale SHOPPING MALL, composite brand stores and e-commerce platforms has led to great changes in the channels of clothing sales.

How to adapt to the real environment is a problem that every brand needs to face. "He and we analyzed that the brand faced the change of operation mode.

How to adapt himself to the environment without affecting the development of the brand, he believes that this needs to adhere to and inherit the "form".

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< p > "actually, I think there are both dangers and opportunities.

According to statistics, the consumption of luxury goods in China also increased by 16% in the recession of 2009. It is a good time to launch clothing luxury goods at this time.

However, I think we need to solve the problem of "form" and "potential" first.

I hope that Chinese brands can go further and go better. I also hope that I can contribute to my own strength.

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< p > we need the fashion Godfather < /p >.

< p > "compared with the first-line brand, they pay more attention to the establishment and dissemination of brand culture, while local brands pay too much attention to commercialization."

Zhong Zhanqun talked about the local clothing brand, and there was a bit of worry in expectation and enthusiasm.

Many local brands blindly pursue the number of stores and their immediate interests, ignoring the construction and long-term development of the brand itself.

"In fact, the brand needs a responsible helper, and it needs him to carry forward this brand sense of responsibility and pass it on."

Zhong says he is a man of dreams, and he is enthusiastic and energetic about the industry he is engaged in.

"I am a very revolutionary person. I think the local brand needs to carry out a revolution, and China also needs the real style of the godfather."

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< p > when it comes to what is the godfather of fashion, Zhong Chan group also has its own view. "I think if a brand helmsman has a sense of brand responsibility, carries on the inheritance to the brand character and the brand culture, has the long-term brand vision, believes the cultural strength, believes the brand strength, then he can be called the godfather."

Zhong said that China needs a lot of fashion Godfathers to work together to push the Chinese clothing brand to a higher level.

He himself will fight hard in this process, and he believes that there will be a day of brand bloom.

"In fact, Chinese people are not inferior to Europe and America in terms of brand recognition.

Five thousand years of cultural heritage should best enable us to appreciate the power of culture, and the impact of culture can never be erased. "

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< p > in an industry for 18 years, he wrestled in the fashion trend of coming and going and changing, carrying forward his passion for fashion and brand. He still has countless expectations and expectations for the future and is willing to work hard for it. This is Zhong Zhanqun, a revolutionary who striving for fashion and brand.

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