Behind The Popularity Of Foreign Trade Clothing

< p > end sheet, original list, pick goods...

The main business of the main business district, residential area around the foreign trade clothing store, prosperous business.

However, many brands clearly stated that there was no original or final stock coming into the market.

Cheng Qifei a href= "http://www.91se91.com/news/index_p.asp" > Chongqing City < /a > Industrial and Commercial Association (General Chamber of Commerce) vice president of textile and garment trade association, said: "nearly 90% of the foreign trade goods on the market are counterfeit products."

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What is the truth behind the popularity of foreign trade clothing, P? /p?

< p > April 22nd, Monday, although it is a working day, Guanyin Bridge pedestrian street is still flowing like weaving.

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< p > in the underground shopping mall on the pedestrian street, the clerks who run the foreign trade clothing are busy getting the goods onto the shelves and greeting the customers who enter the shop.

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< p > < strong > selling foreign trade goods day into thousands of Yuan < /strong > < /p >

< p > Guanyin Bridge shopping mall, a foreign trade clothing store, shop assistant Zhou Li (alias) is busy putting the new goods on the shelves.

The open bags are T-shirts: Armani, CK, AJ...

From European and American first-line brands to unknown foreign brands, they are readily available.

Before the goods were finished, two white collar girls looked up, and soon a CK T-shirt was bought.

"Sold 190 pieces."

While Zhou Li was busy cleaning the goods, he said, "our store is all original goods, business is very good."

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< p > "our store sells at least ten pieces of clothing every day, with a turnover of about a few thousand yuan and a lot of repeat customers."

Jiangbei ogre foreign trade clothing shop clerk said, this more than 10 square meter shop, not many goods, but very popular.

A few steps away from the MIG foreign trade clothing store, the main brand of Japan and South Korea, also implemented membership system, WeChat, network platform regularly updated, members can be selected online.

A set of Japanese and Korean brand cotton and Lycra casual wear costs about 160 yuan, and the Armani T-shirt sells for 190 yuan.

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< p > "I often go shopping with my friends in the street shop and buy them on the Internet."

Liu Xiaojie, a member of a pharmaceutical company, said her clothes, shoes and even socks were all foreign trade goods.

Reporters interviewed 20 young women in Monument for Liberation, 16 of whom said they would buy foreign trade products.

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< p > "single goods" is familiar to the people who swept the goods. Although stores in recent years have been gradually reducing the number of "foreign trade clothing" signs, the shops actually sell foreign trade goods only increase.

Reporters visited the main city five major business circle more than 10 clothing stores found that most businesses claim to have some foreign trade goods.

There are also foreign trade shops moving to office buildings, reporters in Yangjiaping West City Street office building, received 3 flyers selling foreign trade clothing.

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< p > < strong > with the "original single" signboard soliciting guest < /strong > < /p >.

< p > "end sheet (that is, the residual inventory of the factory, the general quality is flawed) generally bundled acquisition, now fewer people."

A clerk in a foreign trade clothing store beside Monument for Liberation NOVO told reporters that consumers have a high vision and become more and more aware of brands. "Therefore, we do not accept defective products, but only sell" original single ".

The shop assistant said that the original list was actually a foreign brand produced in China's factories, which was not sold abroad for various reasons.

"This kind of goods is selected by us from one of the manufacturers. The quality and the edition are exactly the same as those of the counters, and there are no blemishes, and the price is much cheaper."

She took out a Burberry long sleeved shirt, saying that a similar style shop sells more than 2000 yuan, which sells for only 900 yuan.

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< p > the store clerk said that the "pick the goods" (the goods selected in the list and original list) are of good quality and unique style, and customers are willing to pay the bill.

"Businesses are independent pricing, mainly depends on the supply of goods."

Wheat barn foreign trade clothing store clerk said, goods look at the quality, two look at the style, as long as sold out, the price can be high or low.

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< p > reporter survey found that almost every store that runs foreign trade clothing has a fixed customer base, from students, office workers to middle-aged people.

A boss of a foreign trade clothing store in Guanyin Bridge told reporters that her customers were all the neighborhood residents and office workers in the office building. Their business has been good. Sometimes, because of the tight supply, many customers have to book in advance.

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< p > < strong > foreign trade clothing 90% is counterfeit goods < /strong > < /p >.

< p > a lot of foreign trade clothing stores say that their goods are originally single goods, but how much of foreign trade clothing is true? < /p >

< p > reporter survey found that the number of trade marks in various foreign trade shops was uneven, some of them had complete Logo and signboards, some had no signs only logo, and some were not even washed.

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< p > a businessman revealed that the sign was complete imitation goods, mostly from Guangzhou and Shenzhen's "Southern goods".

Imitation goods are also classified. The high imitation is copied according to the original 1:1. It is not easy to distinguish, the price is several hundred yuan. The imitation and low imitation work is rough, logo and details are different. The general consumers can also tell that the selling price is generally not more than 100 yuan.

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< p > but for many scissors or no label costumes, many businesses have vowed that they must have the original order. They have special sources of supply.

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< p >, however, the salesperson of Monument for Liberation Burberry store said that all the remaining odd and defective products of Burberry were recovered by the head office.

And Armani Monument for Liberation store responsible person also said, Armani all goods from Italy unified export, there is no end or original statement.

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< p > "there are few foreign trade goods now." the manager of Guangzhou man Yan Clothing Co., Ltd. revealed that there were some last orders, but foreign brands would strictly control the main materials, trademarks and so on, so that the quantity of foreign trade goods that could flow into the market would be very small.

In order to avoid infringement, some large companies will also withdraw the final invoice. Therefore, the collection of foreign trade goods of international first-line brands is more difficult, and the styles and models of goods must be "lucky", which can not ensure that goods are available at any time.

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< p > since the foreign trade clothing factory does not sell the final order, it is difficult to guarantee the supply of the original products, so where does the foreign trade goods come from? A person familiar with the sale of foreign trade clothing revealed that a large number of manufacturers in Guangzhou, Shenzhen and other places specialize in the manufacture of counterfeit goods, and many stores' "foreign trade orders" came from here.

Cheng Qifei, vice president of Chongqing chamber of Commerce and industry (General Chamber of Commerce) textile and clothing trade association, said: "nearly 90% of the foreign trade goods on the market are counterfeit products."

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< p > < strong > cause < /strong > < /p >.

< p > < strong > market high profit and high price less than regular brand ninety percent off < /strong > < /p >

< p > a lot of foreign trade clothing is original or not, why can it be popular and durable? < /p >

< p > "the most important factor in the popularity of foreign trade clothing is of course the driving force of high profits."

Cheng Qifei said.

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< p > "the goods we offer are generally supplied by 1~2 at the tag price, some even less than 90 percent off, and your retailers have huge profit margins."

Jia said that he supplied many brands such as Chanel and "Europe time force". In general, a dress with a tag price of about 4000 yuan could be taken less than 400 yuan.

At the same time, prices can fluctuate according to whether the products are cut, the degree of blemish, and whether they are over season products.

If a retailer orders an amount according to a certain amount, it does not require a specific style or model to get the goods, and the wholesaler can distribute the goods, so the price can be cheaper.

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< p > "if merchants buy goods at this price or even lower prices, and then sell hundreds of thousands of dollars, their profits are self-evident."

Cheng Qifei said.

For ordinary consumers, the authenticity of the brand is hard to identify, so long as it is lower than the price of the counter, it is acceptable for many businessmen to choose the blind spot randomly, and the profit space is greatly improved.

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"P" Jia said that foreign trade goods retailers have a low entry threshold. They do not need to pay deposits or franchise fees. As long as there are stores and funds, they can start their business immediately.

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< p > "the style is beside the famous brand, and the price is close to the people. There is no reason not to buy it."

Miss Wang, who is an accountant in a well-known insurance company in Monument for Liberation, said that although she knew that the boss's "export to domestic sales" was not credible, the color, style and quality of the foreign trade dress were pretty good, so she did not care whether clothes were OEM or imitation.

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< p > many consumers think that the quality of foreign trade goods is an important reason to attract them.

However, most people admit that the true or false of foreign trade goods is "follow the feeling", "maybe the high price will be true".

Cheng Qifei said that the people scrambled to buy "original single" goods, one is pursuing the luxury of vanity psychology, the two is the quality of foreign goods trust.

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< p > < strong > difficult problem < /strong > < /p >.

< p > < strong > regulatory difficulty is it difficult to identify counterfeit products < /strong > < /p >

Why has p been unable to stop counterfeiting foreign trade clothing for many years? The biggest obstacle is that it can not be identified.

The relevant person in charge of the industry and Commerce Bureau said that there are two aspects for the supervision of the industry and Commerce Department, one is the quality inspection.

Annual sampling inspection is carried out regularly. "The content of the test is mainly for quality, such as wool content and down coat ingredients."

The person in charge introduced, but the test is based on < a href= "http://www.91se91.com/news/index_q.asp" > Product Quality Law < /a >, will not involve whether the original brand.

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< p > the identification of the authenticity of the brand is generally difficult because the operation is difficult. Generally, the trademark owner and the consumer will intervene again after reporting.

"Some famous trademarks usually have intellectual property agents in China. They go deep into the market and find that counterfeit goods are reported to the industry and Commerce Department, and then they are investigated and dealt with."

The person in charge said that the intellectual property agent should provide the industry and commerce department with an appraisal certificate and a power of attorney, and the industrial and commercial department will conduct on-site inspection and identification again, if the counterfeiting is determined, according to the process of investigation, notification and punishment.

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< p > "if the industry and commerce department finds that the price of the same brand is too large or has obvious counterfeit marks in the quality inspection, it will also notify the brand owner to make the appraisal."

The official said, but such cases are rare, mainly by trademark owners and consumers.

"However, trademark owners are limited in strength after all, and market chaos is inevitable."

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< p > < strong > viewpoint < /strong > < /p >.

< p > < strong > blocking counterfeit to improve the quality of domestic products is basically /strong > < /p >

< p > "if we want to put an end to counterfeit brand goods, the most fundamental way is to improve the quality of domestic products and reshape the image of Chinese goods."

Cheng Qifei believes that, first of all, domestic products should strive to improve their quality and trust, which is the root of the prevalence of counterfeiting foreign brands.

Secondly, we should correctly guide consumers' consumption concept, purchase costumes to be comfortable and suitable for themselves, rather than blindly pursue brands.

Cheng Qifei suggested that the supervision department should intensify the crackdown on the production and sale of illegal counterfeit goods and maintain a good market order.

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< p > high profits expedited the development of foreign trade shops, but the number of merchants increased, and the market competition was intensified.

Many foreign clothing store owners have said that homogeneous competition has increased internal friction.

At the same time, online shopping is gradually rising. It is superior to shops in terms of quantity and variety. People have a wide choice and do not have to shop around.

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< p > Cheng Qifei said that if foreign trade clothing stores still hold the idea of customers in the past, they will not work. Therefore, businesses should develop their sources of goods, purchase goods in multiple channels, and turn to multi-agent domestic brands to enhance their credibility.

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