Luxury Brands Have "Pedophile".

How expensive can toys be?

A toy hourglass timer that has hit Hongkong can give you the most appropriate answer.

Because it perfectly deduces the motto of "time is money": every particle of sand in the hourglass is a genuine diamond with a total weight of 10000 carats.

The world's unique toy timer is priced at about 42 million yuan.

When many new rich people are busy buying heavy cars, jewellery and watches, others are spending a lot of money to patch up their dreams, a dream that has not yet been completed in their childhood.

In their collections, there are not only Gucci toy pandas, Fendi Trojan horses, Prada tarot cards, platinum Hello Kitty, golden teddy bears, and diamond SD dolls.

It is these childlike adults who have made the world's luxury brands see a new profit space -- toys.

In order to celebrate the founding of the 125th Anniversary generation of the most classic luxury toy toy, the German Steiff company made 125 Gold Teddy bears.

The mouth of these teddy bears is made of gold, the fuzz is a gold thread, the pupils of the eyes are sapphires, and the iris is made up of 20 small diamonds.

The limited edition teddy bear sells for $85000 each, but is snapped up on the market.

Over the past century, the toy bear with a minimum price of several thousand yuan has not only decorated the dreams of countless children and adults, but also became the most expensive teddy bear in the world. At present, the antique teddy bear has a million worth.

Mr. Chen, director of China Teddy network, said that the purchase and collection of luxury toys are just beginning in China, but they have been abroad for many years.

London Christie's auction houses hold a teddy bear auction every two years. Their average price is between 1000 and 6000 pounds, that is to say, the cheapest is RMB yuan.

This year, the most valuable bear is 9000 pounds. "Born" in early twentieth Century, it came from Steiff, a German teddy bear. It is now out of print.

"This price is not surprising in the antique teddy bear market. At the end of 2000, there was a mourning bear for the sinking of the Titanic. Only 600 out of the world made 91750 pounds, making the second highest record of toy auctions ever.

Shortly after the auction, Christie's made a new teddy teddy bear wearing a LV short coat at 193477 US dollars (about 1 million 600 thousand yuan), and finally created the latest World (600628 market share) record of the plush toy auction price.

Li Yan, who has gone abroad to buy the Global Limited Edition teddy bear, said that there are a number of professional teddy bear collectors in China, and a special Teddy enthusiast Sharon. "Our salon organizer is CFO of a well-known website. She has dozens of teddy bears.

Professional collectors usually buy Teddy from "famous doors". The bears of Germany Steiff and Hermann Teddy Original are most popular because of their exquisite workmanship, and are more valuable than the teddy bears made by the United States and Britain.

At present, the more popular styles are jailbreak limited edition and Teddy iPod. Teddy iPod can be used to listen to music. The prison break limited edition not only has the same uniform as the jailbreak hero, but also the tattoo version of Teddy, the global limit of 3500.

In addition to these two, there are now tailor tailored tailored to the owners' preferences, but they can only be customized abroad. It is said that there are custom teddy bears in Shenzhen and Shanghai, but I haven't seen them yet. "

The SD doll is the most famous of the BJD (Ball Joint Doll) doll. It is the most famous one of the BJD (Ball Joint Doll) doll. It was first made by the famous Japanese stylist, Yuan Hao Hao, who gave it to her wife for a birthday present. It was discovered by the boss of VOLKS, so there was a new concept of making doll for.

The amazing thing about SD dolls is that they are very similar to human beings, but their eyes are slightly sluggish than humans, their eyes are bigger, and their skin is more white than human. Many SD fans call it "perfect human".

Unlike ordinary dolls, SD dolls are usually equipped with a pair of eyeballs and wig. The limited edition will also be equipped with different clothes and shoes. The face can even make the players make their own makeup, from eyebrows, eyelashes, eyeliners, lip gloss to face complexion, rouge, can be molded into the most perfect state of the players' mind.

After all, making "doll" is the root of SD's high price and fans.

Reporters at the famous SD doll auction website, Japan YAHOO, saw the limited edition of the southern version of the original price of about 7500 yuan. The price of the online auction was between 13000 and 15000 yuan. After passing the make-up, the SD doll was just robbed and photographed 24000 yuan.

According to the price shown on the website, the cheapest 3629 dolls in the ordinary non limited SD doll are the most expensive, which is about 53592 yuan. The price of the limited edition will be multiplied several times.

The male version of SD doll is even complained by netizens that "money can't be bought".

"SD doll's eyes, hair, body joints, hands and feet, arms and legs can be separated. People who can't assemble can of course buy SD that has been assembled, but the real players will definitely make their own, because those flexible joints will enable us to create countless shapes for them and make them look lifelike."

Tao Yu, a famous designer, is a rare male player in SD fans. He is one of his important leisure activities for making various styles of clothes for SD.

"SD doll is divided into many kinds, such as angels, YO-SD, MSD, SD10, SD13 and so on.

The most common is 58 centimeters tall, representing 10 years old child's standard SD, 60 centimeters high represents 13 year old child's SD13, 43 centimeters high represents 7 year-old child's MSD.

There are many kinds of SD in different kinds of SD10, for example, there are ordinary and special versions of 10Nana, such as 10Nana, Megu, Sara, Kira Nono, Rio, Mimi, Ling Ryo and so on, which can be bought in general stores and online.

Tao Yu told reporters that the SD doll had also produced a customized version of FCS (Full Choice System). The price was so high that the price was still in short supply at a price of several hundred thousand yuan, but VOLKS suddenly announced that it had stopped producing FCS, causing the doll to become out of print, and its SD fans regarded it as a non sale item.

The reason for the shutdown is still a mystery.

With the help of Tao Yu, the reporter contacted the SD doll's "bone ash" player Zhao Yanhong and Zhao Yue sisters. The two sisters claimed that they had spent tens of thousands of dollars per month on SD and at least a few thousand yuan. As long as there was a national SD fan gathering, no matter which city they were, they would carry several boxes of "classic collection" on time.

The two sisters made two wardrobes specially designed for SD dolls, including shoes, jewelry, hair and so on.

Zhao Yue, who lives in Shanghai, told reporters that she and her sister attended a SD fan club in Shanghai. Whenever a member bought a new SD, they would gather all members to "baptism" for the doll because when they came out of the box, they were like newborns without gorgeous clothes or makeup.

The members will discuss what it should be called, what kind of life it is, and think about its shape according to its life.

Zhao Yue's SD community, all the members are middle income people with higher incomes. "Without money support, they simply can't play SD dolls. Take the 13 year old SD as an example. Just plain dressing will cost tens of thousands of yuan, but it is impossible to have any color anywhere. Real SD fans can't accept it.

For many SD fans, playing SD is to give yourself dreams, clothes that you can't wear, makeup that you can't wear, beauty that you can't have all your life, and can be realized on dolls, so we keep buying them clothes, cosmetics and jewelry, and spend more money on them. "

Hummel is the most expensive doll in the world. If the teddy bear is only an antique grade, it can sell for millions of prices. The special edition of SD doll can only be sold at hundreds of thousands of dollars at auction. It is only the new Hummel doll sold in the new edition or the exclusive store, which can afford the title of "the most expensive in the world".

The reporter learned from the friends of Hummel in Shanghai that at present, the number of fans who collect Hummel dolls in China has reached thousands of people, and the number of entry level players is numerous.

A member of Hummel's friend Zhang told reporters that in Germany, Hummel dolls are always regarded as works of art, not ordinary dolls.

All the Hummel dolls on the market came from a German nun named Hummel. After that, they were made into porcelain by GOEBEL company.

At present, there are 300 thousand members of Hummel in the world, which makes Hummel one of the most popular collections nowadays.

"Now there are about 5 Hummel porcelain Museum in Europe and America, and the Hummel porcelain couple of all ages is completely collected, which is the holy land of all Hummel players.

Because there are more and more people who like it, these cute little porcelain puppets have also increased sharply in the international auction market in recent years. As far as I know, the highest has ever made nearly one million yuan.

Mr. Zhang said that the reason why it was so expensive was that a Hummel porcelain was pformed from a plane manuscript to a three-dimensional porcelain doll, which took 3 years.

"The more than 100 processes of the Hummel doll are all handmade, with very little production.

Every porcelain hand is painted by hand, and it is said that it takes a whole day to finish the coloring of a happy porcelain.

After 20 times, the porcelain dies will be destroyed, and there will be no longer the same type of porcelain pairs.

Manual production, production control and year restriction are the key factors in the growth of all luxury goods.

The "LV" mahjong brand high-end toy luxury brand "pedophile" is precisely because there are so many successful cases of luxury toys, Gucci, Fendi, Prada, LV, Hermes and many other big names are invariably eyeing the "toy" market.

Since last year, Hermes, Chanel and Gucci have launched a series of bicycles.

This year, the red bicycle launched by Gucci is even covered with "GG" logo on chain steel plates. Stools, handles, bags and even brakes are all made of Gucci leather and Guccissima leather.

Compared with the vehicle, Gucci's bicycle is more like a big toy: the headlights are powered by pmission, and the lights are just like the shining shoes at the feet of children.

Chanel's bicycles are covered with classic diamond grain, and the backseat kit is exaggerated in the form of 2.55 leather bags.

The Dissected Kaws Companion toy toy, the toy treasure in the hearts of artists, is also known as designer toys. It is also a treasure of luxury toys, because it is essentially different from traditional cartoon toys. Each toy is related to a famous artist. They are not only toys but also works of art.

Katayama So, the first generation of a retail company in Hongkong, said he had snapped up the Dissected Kaws Companion toy of the American doodle king KAWS in Tokyo.

"The day of listing was sold out, and the price on the Internet has doubled 3 that night, and now it has been fired more than ten times."

Katayama So's favorite designer is Michael Lau and Eric So of Hongkong. "They can be said to be the originator of the artist's toys, Gardener created by Michael Lau, and Bruce Lee, created by Eric So, are all sacred objects in the hearts of artists and toys players. If anyone is willing to sell them, they will buy them no matter how much they cost."

Katayama So said that after the boom of the artists' toys spread from Hongkong to Japan and Europe and the United States, the leading designers of LV, Armani, Gucci and other top fashion brands jointly launched limited edition toys with toy companies. The official prices of these designer toys were about 16000 RMB yuan, and they were already sold at auction on eBAY and other auction sites.

A beautiful girl Miss Ko2 prototype created by Murakami Takashi, a super flat artist, photographed $567 thousand and 500 in Christie's auction house in New York, which shocked all the artists' toy collectors for a while.

"Rather than a toy, it is more appropriate to be a work of art.

At present, artists engaged in the creation of artists' toys include Gary Baseman, Futura, Tim Biskup, MCA, DALEK, Japan's Murakami Takashi, Yoshitomo Nara, TOUM, James Jarvis, Pete Pete in Britain, Italy, Spain, Hongkong, China.