Retail Sales Decline, Sales Rise, Shrinkage Of Garment Industry "Discount War"

< p > according to statistics, in March, 50 key large retail enterprises < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > retail sales grew by 4.7% year-on-year, 3.8 percentage points slower than the cumulative growth rate in January, but the retail sales increased 9% in the same month.

Behind this group of data, it reflects that the garment industry's large-scale discount war began to shrink last year.

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< p > industry insiders say that the effect of large-scale discount sales mode is not as obvious as expected by performance. Low discount products are all those of high volume and homogenization. There is no discount on fist products, and even personalized sales are not necessarily effective for sales promotion.

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Last year, the whole garment industry, especially the sportswear industry, launched a large-scale discounted P campaign.

In order to get the money back as soon as possible, enterprises in the clothing industry have adopted discount sales promotion mode to speed up inventory processing, and dealers' confidence in business has been hit. The extension of garment industry is under pressure.

Affected by this, the discount of outdoor clothing this spring is also higher than in previous years.

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< p > because the biggest difference between outdoor clothing and ordinary clothing is strong functionality. Relying solely on discount sales is not a long-term solution. It will have a negative impact on ordinary consumers, and do not know the professionalism of outdoor products.

Moreover, with the maturity and rationality of consumer consumption, its clothing consumption is not only influenced by brand and price, but consumers are becoming more and more aware of what kind of clothing they need, and the short-term effect of discount will be smaller and smaller.

For outdoor sports with rich variety, it is more advantageous to develop personalized products.

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< p > brand can also try new business mode, so that consumers can get a better consumption experience, so as to cultivate a fixed and loyal crowd.

Now, some clothing brands have already started this kind of attempt.

A clothing brand opens a completely new store, which has both fashionable electronic fitting experience and Internet access and leisure area for customers.

In the mode of operation, the concept of online shopping is added, and the mainstream products are displayed in the store. Personalized products can also be purchased online by the assistant of the shop assistant and paid through the entity store.

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