Hermes Sells Sales Results: Quarterly Sales Are 857 Million Euros.

Hermes has released its latest quarterly sales report. Its latest quarterly sales volume is 857 million euros, up 12.8% over the same period last year. Although this increase is higher than the previous market expectations, it is far less than 17.6% of the same period last year. These data show that the first quarter growth of Hermes in 2013 has slowed down significantly.

Hermes's first quarter results in 2013 showed that, at a constant exchange rate, Hermes income increased by 12.8% to 856 million 800 thousand euros from 776 million 900 thousand euros in the same period in 2012, an increase of 11% higher than that expected by the market, but it has slowed down compared with the 17.6% increase in the first quarter of 2012. According to the current exchange rate, Hermes's revenue growth in the first quarter was 10.3%, and the floating rate during the period made the company lose 19 million euros. In addition, the company's retail channel sales increased by 13.6%, and wholesale channel sales increased by 9.9%.

Zhou Ting, President of the luxury goods expert and Research Institute of wealth and quality, told reporters that the recovery of the economy in Europe was slow and consumption was weak. The demand in the Chinese market was slowing down, which was also related to the development of Hermes. She also said that the development of Hermes has already had some limitations, but the expensive brand has not made a sense of frontline in China. In addition, after the Hermes incident came out, the handling of crisis public relations was not good enough, and it also had great damage to the brand.

In the region, herm's sales increased by 17% in Asia (except for the Japanese market), mainly driven by the mainland, the Macao region of China and the Taiwan region of China; sales in the Japanese market were calculated at a constant exchange rate of 7%, but at a real rate of exchange, the sales of the Americas declined by 8%: the growth rate of the Americas was 11%; although the income base of the same period was lower last year and the overall economic environment was poor, Hermes still recorded 12% sales growth in Europe.