"Sportsman" Sells Women's Shoes And Other Consumer Products.

"From my male aesthetic point of view, this pair of heels is definitely higher, which makes you look more charming." In a well-known brand hall, Miss Zhou could not help but repeatedly lobbying a handsome boy to buy a pair of heels with seven or eight cm high heels for the first time in his life. This is precisely a marketing strategy of today's businessmen, and the use of "stylish man" as a salesperson, because this may achieve unexpected results. Jewelry, cosmetics, clothing, footwear, lingering in the fashion department store, found that in these female customer oriented sales, young and handsome male salesmen are more and more, and it is a close match with the businessmen's delicate psychology of female customers. He sold a bigger diamond. Zhang Jing, a salesman at Rui Lin's counter at Milo mall, is a Taicang boy. He is 24 years old. After graduation, he joined the jewelry business. Zhang Jing's appearance Takashio Toshiro does not need to say, the colleague often jokes, the South Korean movie star handsome guy is also such. The reporter noticed that Zhang Jing had another characteristic: he had white and slender fingers, and the diamond ornaments were tinkling in his hands. The character of a man determines that Zhang Jing is not as eloquent as the other female salesmen in the counter, but the girls in the counters do not understand that his sales performance has always been in the upper middle level. "At least 3 of the 10 customers will want my advice as a male perspective." Zhang Jing confidently said that although he never participated in the service for female customers, many people would still ask for his advice after wearing them. Zhang Jing could make a big business. During the Spring Festival this year, two couples came to the counter to pick up diamond ornaments. They named the handsome boy at the counter. Zhang Ching obviously won their trust. After a conversation, Zhang Jing did not bother to sell the 1 karat and 1.5 karat diamond ring with a price of about 200000 yuan and about 300000 yuan. "Male salesmen are generally not as good as women, but many customers, especially female customers, think that the recommendation of male salesmen is more credible." The head of the counter said. He easily won the top sales. Eric, a 28 year old senior seller, looks cool, not tall, and dressed up very well. Compared with Zhang Jing, his expressive ability is obviously better. So he easily won the senior sales position of GUCCI counters. Eric said that the traditional idea of Suzhou people did not like men to do this job, but in fact, as a profession, salesmen need men to play a complementary role, because he finds that the aesthetic conceptions between him and his female colleagues are very different at many times, and customers need the opposite opinion to balance them. "Sometimes it's very strange. In the same sentence, the saleswoman at our counter said that the customer didn't respond, and I said freely that the customer would take it seriously and come over to ask my opinion carefully." Eric confidently said that every female customer would pick up a product for a man, and he would come over and ask him for advice. Of course, Eric will not miss this great opportunity. It not only introduces the rules of collocation, but also runs the fashion trend. "The probability of turnover is above 95%." Even female customers will pick him up to pick up popular products. The head of the brand counter thinks that the advantage of Eric is that as a male salesperson, it will appear more rational when recommending, and the mood fluctuation can hardly be seen. In contrast, customers will feel that the opinions are more pertinent. Eric maintained its top performance at the counter, and ten thousand or twenty thousand yuan of luggage and leather goods was frequently purchased from him. Now, he has some familiar customers in his hand, and some women customers bought them for the first time in his hands, and the second time they will come to buy him new models. The "stylish man" service is popular either in the mall of Guanqian Street or the Tai Hua mall in the South Gate business circle. In the fashion department store, it can be found that cosmetics, women's wear and women's shoes have infiltrated the male salesmen. Xu Jia, a 22 year old male salesperson in Armani counters, thinks that his lead in performance is largely due to the law of opposites attracting, because the same introduction of goods gives the same opinion. Compared with his female counterparts, female customers seem to be more able to accept his opinion, and even more often prefer to find him. "It is also possible that women are willing to please themselves." Xu Jia said that women need to be judged by men's eyes. "Older female customers are more willing to accept the recommendation of male salesmen like Xu Jia because they produce a maternal instinct that young people do not speak much but are honest." The head of the human resources department of MOR mall said that many of the shopping malls in Sucheng had also had male salesmen, but the age was about forty years old. Now, young and handsome male salesmen are related to fashion and trend. For example, cosmetics and make-up teachers are mostly men, and it turns out that the makeup make-up of male make-up artists can win women's favor. For example, jewelry, men will introduce all kinds of knowledge of jewelry, such as physics and chemistry, so that customers can have a comprehensive understanding. At the same time, the use of male attendants also has safety and physical considerations. In many brand counters, manual labor such as handling large boxes of goods requires men. This is a very useful labor force, while men can shoulder the responsibility of defending the counters. The "stylish" service abroad is common in many large cities, and the phenomenon of recruiting male salesmen to sell women's products is also widespread. On a job search site, a jewelry brand posted a recruitment notice at the end of last year, asking for 5 men and 10 women salesmen in Shanghai. The age requirement is between 20-30 years old, and the image quality is better. According to Japanese newspapers, the most obvious consumption area for male salesmen is clothing and cosmetics stores. In the spring department store in Ginza, Tokyo, the proportion of male salesmen rose sharply. These male workers are generally medium sized, clean and handsome, and smile and behave well, attracting many customers for businesses. To satisfy the psychological needs of female customers is another advantage of male salesmen. Japanese market experts say that in the current consumption field, the service content is constantly renovating, and the quality of service has been continuously improving. It has entered the era of "moving customers". In this era, it is equally important to satisfy the psychological needs of customers and meet the material needs of customers. When choosing clothes, handsome men will be busy with their company. Giving sincere and professional advice will give female customers more satisfaction.