08 Demand For Medium And High Grade Shoe Materials In Wenzhou

Due to various unfavorable factors such as RMB appreciation, cost increase and worker shortage, the industrial structure of Wenzhou footwear industry has been constantly adjusted, and the price of domestic products or export has been improved to a certain extent, and the entry to high quality shoes has become a new target for Wenzhou shoe enterprises.

Product structure adjustment has led to an increase in demand for medium and high grade shoe materials in Wenzhou.

At present, Wenzhou shoe upper leather is mainly leather and sheepskin. The middle and top grade leather is the mainstream of demand. The post-processing technology of PU shoe upper leather is maturing. Metal gold and metal silver are also very popular. Both the top layer leather and PU leather can match the imported shoe material in style.

As the design of shoes is becoming more and more personalized, the development of products such as outsole and heels is becoming more and more difficult. Shoes with certain technical content are favored. Heels from Guangzhou and Taiwan have a large market in Wenzhou. The insole products from Fujian are also very popular. Especially the high-end casual shoes have higher requirements for shoes and insoles, and some of the high-end shoe manufacturers in Wenzhou use cowhide leather and genuine leather sole.

Especially in the last one or two years, the demand for shoe materials has increased significantly in some factories in Wenzhou, and some high-end and fashionable footwear materials have attracted much attention.