Outdoor Sports Market Dancing With Olympic Business Opportunities

Jess Zhang of Standard Chartered Bank is a travel enthusiast. He has to do outdoor activities several times a month with his friends. They often go to outdoor stores to go shopping in small groups.

Jess Zhang told reporters that this Saturday, she was going to climb Laoshan with several "donkey friends".

She said that a professional backpack costs at least seven hundred or eight hundred yuan, and a set of clothes and shoes cost thousands of yuan. Every year, thousands of dollars are spent on outdoor sports equipment.

There are many examples like Jess Zhang. Five years ago, when people saw those outdoor sweatshirts with breathable and waterproof clothes and shoulders carrying large backpacks full of tents and sleeping bags, they rushed back to the street in a hurry to cross the street.

Nowadays, camping, fishing, mountaineering, rock climbing and other outdoor sports have become the fashion of urban competition.

Reporters learned that since the late 90s of last century, the outdoor sports market in our city has begun to bud.

Today, our city specializes in outdoor sports, plus more than 100 outdoor retailers and dealers. Among them, there are many outdoor outdoor brands such as America's first outdoor, Columbia, and so on.

The well-known brand "Pathfinder" and Qingdao local brand "power peak outdoor" have been occupying a more stable market.

Last year, China's outdoor products market was developing rapidly. The total number of outdoor brands was 230. The annual wholesale and retail sales totaled 3 billion 783 million 543 thousand yuan. According to the experts' estimation, the five years from 2007 to 2012 were the year of China's sports outbreak. China will become the largest outdoor sports market in the world, and the market of "big outdoor" concept will reach 10 billion yuan.

Qingdao, as the host city of the Olympic sailing competition and the developed coastal cities, will also usher in a new golden era of outdoor sports market.

Since April, monthly sales increased by 30%. Lee Yue Ye outdoor brand counters, Ms. Li, has been very busy recently. With the approaching of the Olympic Games, the sales of the outdoor products of the brand are becoming more and more popular.

She told reporters that in general, the sales season of outdoor sports products are usually mountaineering festivals, may day and eleven holidays. But this year, the enthusiasm of citizens to go out for sports has been relatively high, and there is no obvious phenomenon of peak season.

Since May, sales have increased significantly every month. Almost every day, there are a large number of groups or individuals who come to buy outdoor sports products.

The reporter then visited some outdoor sports products counters such as the first outdoor and original birds in sports street, and the big sports shops such as Liqun, Parkson and Jia Shi Ke.

Jia Shi an outdoor sports product brand salesperson told reporters that since April, sales have increased by an average of 30% per month.

"Qingdao has very good outdoor sports conditions, and the environment of the whole city is also very good, which plays a good role in promoting the development of outdoor sports."

Zhou Bing, manager of Fengtian Hui sporting goods market, said.

At present, the outdoor sports industry in Qingdao still belongs to the sunrise industry. However, because Qingdao itself has good outdoor sports resources, taking the Laoshan mountains as an example, there are "donkey friends" saying: "every week we climb a mountain top, and within two or three years we can not climb all the mountains of Qingdao."

Good outdoor resources make Qingdao's outdoor sports industry develop at full speed.

Take Feng Tianhui as an example, it brings together the world's top outdoor sports brands such as Ezhu, Yue Fei ye, Le Si Fei Si and Columbia. It is the largest and most complete sports brand franchise store in Shandong province. It is also a one-stop shopping place for Qingdao's first sports equipment.

"The increase in the number of brands and the increase in sales reflect that the outdoor products market in Qingdao is gradually maturing, and now it has formed a relatively large outdoor sports consumer group.

"The Olympic Games may not be a direct business opportunity, but the warm air it brings is enough to bring the new atmosphere in the outdoor circle."

According to industry experts, the year 2007 will be the year of the outbreak of Chinese sports, and Qingdao, as the host city of the Olympic sailing competition and the developed coastal cities, will also usher in a golden period of brand new development in the outdoor sports market. ~2012

From specialization to popularization, "outdoor sports" is no longer a professional sport. Outdoor sports have become a popular lifestyle.

The consumption of outdoor products has gradually become an important part of family consumption.

More and more outdoor sports brands begin to focus on the pformation from specialization to popularization of products, which is a trend of the outdoor sports market in Qingdao.

Huang Lei said.

It is reported that, due to the characteristics of outdoor products, especially in outdoor clothing design, style, taste, and technology content are more fashionable elements, many white-collar workers and high-income people have also been involved in the consumption trend of outdoor sports products. The popularity of consumer groups from professional to outdoor groups has led to the rapid development of outdoor sports products.

"Nowadays, outdoor sports products are not limited to professionals, but are more accepted by people of different ages, classes and occupations. The characteristics of popularization and daily life of outdoor sports products are becoming more and more obvious."

He said.

Each has its own "rivers and lakes", "big brands" and "small brands" have different emphasis on their marketing channels, which can be said to have their own "rivers and lakes".

Huang Lei, an outdoor dealer, said when he talked about his sales channels.

Unlike the sale of general products, outdoor sales are mostly based on a diversified sales model. Apart from setting up counters and exclusive stores, they pmit information of outdoor sports products through network pmission mode and directly sell on the Internet.

And big brands tend to use shopping malls, brand stores and independent outdoor stores as the main channel, while some small dealers engaged in retail business mainly sell their products through internet forums, post bars and so on.

This reporter has learned that there are mainly two forms of outdoor sports market in Qingdao. One is to adhere to the professional concept of "small outdoor", such as Qingdao outdoor road Co., Ltd., which is specialized in outdoor climbing, and outdoor outdoor sports Qingdao outdoor trust club.

The other is to do the concept of "big outdoor".

It is reported that most of the major brands now implement one-stop shopping, from professional equipment to related supporting items.

"In order to win more consumers, some domestic brands have not done more articles on technology, but they have attracted attention in fashion and fashion.

Of course, their eyes are still locked in some products with low technical content. They do not make professional mountaineering equipment, but may produce matching hats, scarves and so on. These products have advantages in price, so the market prospect is also very good.

He said.

"Outdoor sports, to some extent, belong to more professional sports, so when choosing outdoor sports equipment, most consumers pay more attention to brand."

Zhou Bing said that when engaging in outdoor sports, the professionalism of equipment directly affects the quality of outdoor sports. The more professional equipment, the less able to reduce the risk of outdoor sports. Therefore, some professional brands are still the first choice for consumers to buy products.

In addition, outdoor sports generally have a relatively stable team, the team atmosphere and the choice of brands around people is also an important factor affecting consumers to buy products.

"In fact, when we sell products, we mainly emphasize the functionality of products, because unlike outdoor sports products, outdoor sports products have very high functional requirements."

Zhou Bing said so.

The potential of 10 billion yuan is "tent 900 yuan, sleeping bag 300 yuan, cushion 100 yuan, knapsack 800 yuan, shoes 850 yuan, medicine box 200 yuan......"

It comes to 8000 yuan. "

Cai Xiaoyang, who loves camping, counted out his own equipment.

As a matter of fact, his equipment is considered to be inferior equipment in many "donkey friends".

According to the 2007 Asia Outdoor products exhibition, sales volume of outdoor sportswear and equipment in China was only 100 million yuan 5 years ago.

By 2007, this figure had reached 2 billion 600 million yuan.

5 years ago, there were only more than 400 professional outdoor products dealers and more than 290 professional outdoor stores in China. By 2007, it had developed to 2125 and more than 1500 stores.

As people's enthusiasm for outdoor sports is rising, the demand for equipment is getting higher and higher.

Insiders predict that China's "big outdoor" market is going up in a straight line, and the market will exceed 10 billion yuan.

The huge market potential not only attracts more famous international brands, but also makes domestic brands mature from scratch, and now accounts for 30% of the market share.

As far as Qingdao market is concerned, the sales of outdoor products are mostly brands in other regions at home and abroad. Most outdoor Sporting Club Hotel still take "enterprise expansion training" as the main profit point. Liu Xin, who believes in outdoor clubs in Qingdao, told reporters that the outdoor sports market in Qingdao is still concentrated in the collective expansion training of enterprises.

According to statistics, hundreds of enterprises and more than 3 people attend extended training every year.

Therefore, most outdoor Sporting Club Hotel are grasping this "group market" or carrying out some professional outdoor sports equipment.

Reporters learned that in June of this year, Qingdao Binxing Group officially announced that it had set foot in outdoor products, and launched a series of outdoor sports products with "double star Dengfeng" series. According to the introduction, the "double star Dengfeng" series is a complete set of outdoor sports equipment. The outdoor products mainly include outdoor mountaineering suits, assault clothing, ski clothes, sweaters, fast drying trousers, fast drying underwear, hiking shoes, hiking shoes, river related shoes, outdoor backpacks and more than 10 kinds of professional outdoor products.

People predict that the birth of the "double star summit" will break the competition between international brands and other outdoor products in other parts of the country.