Anti Fraud Handbook For Clothing Stores

The way of fraud basically has the following characteristics: (1) the cheaters themselves "create" brand.

A registered trademark is officially registered to produce products at a low price. Most of them are low-quality goods with low quality and low price. They are labeled as registered trademarks and are known as famous brands.

Using the psychology of Han people now, they pretend to be "Korean brand" and "Korean brand" and so on, and they are often unable to get relevant information from Korea.

(2) cheaters do not own their own brands.

They do not have their own storefront, nor do they have the technology to join the product, but they can package themselves into a promising industry through a series of publicity and get the favor of investors.

(3) introduction of false power.

The product brochures and websites are beautifully made and beautified and packaged, such as: a Chinese organization of a foreign company or a Hongkong company; a member of an industry association; a returned doctor or a technical adviser.

These false descriptions are loud and hard to prove, just to disguise themselves.

(4) the analysis of high profits, the false rate of reporting, the calculation of returns for investors in the propaganda, the cost of goods, the cost of consumption and so on, and then the calculation of amazing profits. In fact, raw materials, energy consumption and enterprises are different. His calculation is low cost and low consumption, which is difficult to achieve in general.

(5) avoid risk issues.

The Swindlers Company always talks about profiteering, and constantly instilling investors to make money is simple, but when investors want risk aversion plan, they can not get a set of systematic solutions to investors.

In view of the current complex situation of franchising, investors should be reminded that they should strengthen their own protection and pay attention to the following points in selecting franchises: (1) verify the identity of the enterprise and verify whether there is a franchise qualification to see whether the enterprise has a formal legal business license and relevant license.

Attention should be paid to checking the business scope and legality of the business license.

The Ministry of Commerce has promulgated the "Regulations on the management of franchised businesses", which has a clear stipulation on the qualification of franchisee, and investors can examine whether the company has the qualification to engage in franchising under the following conditions.

This method stipulates that the franchisor should have the following conditions: 1, enterprises set up by law or other economic organizations; 2, possessing operating resources such as trademarks, trade names and business models that are authorized to be used by others; 3, have the ability to provide long-term operating guidance and training services to the franchisee; 4, have at least two straight battalion stores operating in China for more than one year or a direct store established by its subsidiaries or holding companies; 5, the franchisor is required to provide a concessionary operation for the supply of goods, and the franchisor should have a stable, guaranteed quality goods supply system and provide relevant services; 6, good credibility and no record of fraudulent activities in a concessionary manner.

(two) we must have a deep understanding of the nature of the products and technologies, correctly judge the inherent quality of products or technologies, find similar products in the market, pay attention to their prices and sales, and have a clear understanding of the technologies and products that do not possess socialized production or production costs higher than market prices.

(three) verify the publicity of the company and do not trust the publicity content.

To investigate the company's economic situation, the companies that rent office and have a shorter time are either poor in technical strength or credibility. If they are in trouble, they will run away.

In publicity, it is said that patent technology must be examined, and the official patent certificate should be examined.

(four) when signing a complete contract, do not believe in the promise of the company or the promise in the publicity. It is necessary to put the key problems, details and oral commitments into the contract so as to provide evidence for disputes.

Otherwise, the court will not be able to win you.

Because the controversy over this case is whether there is any fraud in the contract signed by the franchisee and the franchisee.

Finally, if you want to open a franchisee's friend, you should know that the investors who do not belong to the concession are not consumers. The disputes do not apply to the complaints frequently received by the consumer protection law. Many people have encountered traps in joining them. They think they are consumers. They should be resolved according to the provisions of the consumer law. In fact, their purchase of commodities is not for consumption, but is not the category of consumers referred to in consumer law, and can not be applied to consumer law.

First, advertising fraud can not be equated with contract fraud. There are false advertisements in advertising, but advertising fraud does not constitute contractual fraud.

Secondly, business boasting can not be equated with contractual fraud. There is no agreement between the two sides in terms of their boasting, and investors have no grounds for advocating fraud.

In other words, even if the franchisee has made an exaggerated introduction to the low cost of his project, he can only be identified as a commercial boast and can not constitute contract fraud.

Therefore, we should contact the local police as soon as possible after being caught, and keep good evidence for the police to investigate and collect evidence.