Dress Chain: Shine Your Eyes And Stay Away From Franchise Trap.

In recent years, the franchise chain has been surging in the garment industry.

Many people even gave up their original job and joined such a fashion brand as a small boss.

But the vast majority of the boss's bench did not sit on the heat, "dust to dust, earth return to earth", once again returned to the nine to five families, re continuation of the former life.

Why?

It is not that the clothing business can not be done. The key is that these novice do not understand the rules of the game, do not understand the hardships behind the small business, and think that the shops are open, the goods are being put in, the two little sisters are being looked at, and they are waiting for the money.

In fact, things are far from being so simple.

From the beginning of this issue, we will discuss how to engage in franchising in this area, hoping to play a guiding role in those who want to join the clothing brand.

After graduating from University, he went to work in a certain company. After several years of hard work, he did not save a few money.

She usually finds that many Street store businesses are flourishing, and the shopkeeper's face looks moist. She suddenly has some sense of loss: she has graduated from University, has knowledge and brains, and if she does business, she is much stronger than those who do not seem to have any culture in her shop. Why do she have to be tied up, tied up, and not earn money?

With this idea, she began to search for information by "Baidu" and "Google".

In the past half a month, she has been aiming at a girl underwear company who is not long ago and is recruiting a franchisee.

To the company, its dazzling products make her feel good.

After exchanging with the manager of the investment department, many of the company's support policies have encouraged her, and there is not much money to invest.

After returning home, struggling for a week in hesitation and excitement, she finally decided to do what she could do in life.

She managed to scrape together 100 thousand yuan, quit her job and set up a girl's underwear store.

With her later operation, she gradually discovered that the company was basically a leather bag company: without its own design and production power, all the products were taken from other companies after being changed, and the products were made in a rough and expensive way; the choice of styles was too small, and the new products arrived late in the season. Because of these problems, she made many phone calls to communicate with each other and talked to her in person, but the problem was never solved.

Furious, she went to the company to make a lot of noise, demanding the termination of the contract and refund of the cost, but the company had the security escort her out.

Less than a year later, she was so exhausted that she finally had to turn the store out.

At present, many so-called franchise projects are actually money - seeking and deceptive behavior. If you have no experience, you will get into a trap if you have a lump of blood.

To polish your eyes and stay away from affiliate traps is a vital first step to success.

Next, we will introduce the franchise traps and preventive measures that may be encountered in the process.

Trap 1: the low threshold item jewelry brand "ah Ya" appears in the mainland, and the franchisees are in hot pursuit.

Followed by imitation brand "ah Ya", "ah Ya" and other jewelry shops seem to be full of streets and alleys overnight, but soon, many jewelry shops have closed.

Products with poor uniqueness and only a small amount of money can be operated. Because the threshold is too low, you can do it, others can do it, and soon these products will be in the market.

In this way, even those brands that are the first to enter the market are hard to establish.

Therefore, even if you hand in such a kind of affiliate cost, it is hard to enjoy the benefits brought by its brand awareness.

Prevention strategy: when you talk about consulting, the other side is very hot; you say what conditions you need, he says no franchise fees, other expenses are not much; you say lack of experience, worry about not doing well, he said that custody is no problem? This kind of project must be far away.

Trap 2: the technology is far from mature. Before long, the thermal underwear market is surging, and businesses are selling concepts and fighting hype, without substantive technological upgrading.

In the past 35 years, the industry has been haste and haste.

Prevention strategy: to join a project, we must analyze its market prospects and technical essence.

Those projects, which are artificially hyped up, have virtually no technical content and lack of substantive functions, and are not allowed to enter.

Trap 3: some new companies, new projects, some people see some businesses, projects earn money, quickly speculation money, pull up a group of people to set up a new company, shake up the banner of attracting investment everywhere shouting.

In the above case, Xiao Gao was deceived by such companies.

Such companies usually have two kinds, one is to start from the beginning to be a fake to join the real money swindle, and a group of franchise fees will evaporate, and then change the name of a company to repeat the old trick.

Its usual practice is to rent a writing room in the better section of the provincial and municipal level, to spend some money on the property, and to decorate it with a bit of money. Some of the area is used for product display, and some goods are put there for the purpose of "inspection" by the intention of the franchisee. Part of the area is in the office area, and a few people are hired to make calls to show their busyness.

If you call for advice, he will analyze how your company is and how the project will be with you. When you hang up the phone, tell you that there are too many fraudsters in the year. For prudence, you'd better visit the company in person.

You run to the company. Look, this company is in a good position. It's good with them. Sign it.

Little imagine, when you turn around the money, they laugh to the ground.

There are also a group of companies whose original intention is not to cheat money, but to be optimistic about a project, but their capital is not enough, so they play karate. By recruiting franchisees, they first circle a portion of the money and then run the company through the money.

As a result, such companies, because of their short establishment time and lack of experience, have money and do not know how to operate, and when they see their money burned out, they rush to cover up and run away.

Prevention strategy: according to the "franchise law", the legal person engaged in franchising must have at least 2 Direct stores for more than 1 years, and the profit situation is better.

Therefore, the above two kinds of companies do not have the qualification to carry out chain operation. In essence, they are all cheating money.

Therefore, no matter what brand you want to join, don't just listen to them. You must ask the other party to provide the proof of the number of Direct stores, the length of business hours, the profit situation, and the filing of chain associations.

The company without proof is cheating 100 percent!

Trap 4: a small profit making project decided to join a couple clothing company. In order to be cautious, he went to the company headquarters for an inspection: he saw the goods, looked at the office environment, looked at the contract, and discussed some details.

Finally, Xiao Xu went to the company's direct store on the escort of the company's special car.

His fresh shop image, friendly shopping guide service, customers coming and going, made him feel that way.

In exchange, he learned that the store's monthly sales were around 200 thousand, gross profit was around 80 thousand, and fingers were counted two times.

As he walked away, he looked at an endless stream of customers. He seemed to feel that in his own city, on the side of the busy road, there was a shop that belonged to him, which was making endless wealth for him. In the afternoon, he returned to the company headquarters and signed a contract of joining.

Compared with the "three no companies" that have no design team, no workshop or no direct shop, some companies have made progress because they seem to have their own design people and have their own direct store (the name "shop").

The decoration, service and passenger flow of this model shop allow the inspecter to feel "model", but not to know the secret behind it: the store is big and the decoration is good, the company can do it by paying money; the service makes people feel professional, and recruits several models of handsome points, friendly words and smart shopping guides.

When you ask the profit situation, the computer buzz and spit out a pile of numbers, and finally tell you how much your annual profit can be achieved.

In fact, they are all deceptive, because they have compressed such expenses and exaggerated the business volume and profit ratio.

The purpose of such a company is to set up a direct store, the purpose is to get the qualification of chain operation, or to give the intended franchisee the "consultation" visit.

Prevention strategy: if you want to join the company, you must inspect its direct store. If you want to visit its direct shop, you must not accompany your company staff, but you must visit secretly when the other party is unaware.

First, observe the shop around for a period of time, observe its store image, passenger flow and so on, and then pretend to shop when the passenger flow is more, and look at the price, quality, design and other aspects of the goods.

It is not good to outshine others.

Therefore, in addition to visiting Direct stores, the conditions permit, should also visit several franchisees, to understand their ultimate investment, real business conditions, business difficulties and other issues are very necessary.

A company that refuses to tell you its franchisee for various reasons, or that a franchise contract is being signed, but the store has not yet opened up, can not be trusted.

Pitfall 5: Project Lin Hui, an unsuitable contract item, joined a laundry chain brand.

The laundry equipment was sent to the store. He was silly. The device needed 380 volts to operate, but the store had only 220 volts.

"I did not negotiate with your company long ago. I only have 220 volts of voltage, but you said it doesn't matter. Then we will rectify the equipment and change it to 220 volts, but now why is it 380 volts?"

Lin Hui rushed to the phone and questioned.

"Did we say so?"

"I said at the time that I sent the contract back to you to change it, and wrote it to the contract, but you said it was only a small problem, so you shouldn't be so troublesome, how can you speak so untrustworthy?"

"Everything is based on contracts. We act according to the contract."

If you want to join, you have to sign a franchise agreement.

The terms of the franchise contract are illogical, inconsistent, and cannot be scrutinised by the company, indicating that he can not figure out how to carry out the franchise business. Then you will not die with him.

Other companies only emphasize the obligations of the franchisee in their contracts (pay the money, that money, and how they are punished), and talk about their obligations in a broad way. It is difficult to put them into practice, and then play with word games in the contract to deceive the franchisees.

Prevention strategy: when examining the franchise contract, there must be 4 points to pay attention to, otherwise the Tang Monk's charm will keep you in a dilemma.

1. fees payable, renewal, termination of contracts, termination agreement agreed to pay a certain agency fee / franchise fee, deposit and so on when joining the contract. Then, when these fees are paid, what fees will be refunded, when to return, renew contracts, and terminate the contract, what are the restrictive clauses and so on?

2. the supply of goods is agreed by the head office to be responsible for the supply of goods. Therefore, in signing the contract terms, we need to write the brand name, quality requirement, discount of supply, quantity of supply (how much each quarter is supplied), cycle, exchange method, payment method, sales rebate and so on.

3. business circle Protection Agreement &