Shoe Industry In Jinjiang: A Record Of Change

There is such a story.

The lobster meets the hermit crab in the deep sea. The hermit crab sees that the lobster is taking off its hard shell and exposing its delicate body.

The hermit crab was very nervous and said, "lobster, how can you give up the hard shell that only protects your body?"

Aren't you afraid that a big fish will eat you in one bite?

In your current situation, even the rapids will rush you to the rocks, and then you will not die. "

The lobster answered with great assurance: "thank you for your concern, but you don't understand that every time we grow lobsters, we must first take off the old shells before we grow stronger shells. The danger we are facing now is to prepare for the better development in the future."

What this story brings to you is actually a change of ambition and courage.

The reason why we talk about this topic is that our era is a changing era.

In this era, change has become a problem that puzzles all sentient beings.

Without change and death, change may be death.

The Chinese people's inertia thinking is that the two evils are taken lightly, and after death, there is still a long process, which gives psychological strong suggestion.

Thus, it became a mainstream idea in this era of change.

I do not know that the final impact on the future is precisely the determination and speed of change.

The annual China (Jinjiang) International Footwear Expo will be opened soon.

It has been the tenth session since 1999 to light the torch of the shoe fair.

It should be said that the Jinjiang Shoe Fair has played an extremely important role in pushing forward the strategic structure of Jinjiang footwear industry upgrading. Especially before 2004, Jinjiang shoes Fair has not only accomplished Jinjiang's entire shoe making industry, but also made a large number of well-known shoe brands in Jinjiang.

However, as time goes on and the environment changes, the shoe fair in Jinjiang will fade from 2005.

Jinjiang shoe fair began to face a series of embarrassing situations, its role in promoting the footwear industry in Jinjiang has gradually weakened, and it has become a "chicken ribs" led by the government under the leadership of the government.

Where is the way out?

Local governments and footwear industry are thinking deeply about...

At this time, it should be said that there are only two ways to show the shoes Fair in Jinjiang, one is to maintain the status quo, and gradually be eliminated by industry and region. In fact, these years are also taking this road; the second way is to carry out bold changes, find a location and renew new vitality.

At this time, what actually lacks is not the direction of change, but the courage and courage of change.

The best choice in front of the Jinjiang Shoe Fair is to "change from the shoe fair to the sports meeting, broaden the connotation and extension of the Convention and exhibition, and gather more resources to make the exhibition."

Though the idea is already there, everyone is hesitating.

Similar exhibitions in all parts of the world are named in the name of the Expo, but they are actually not bodied. The exhibition is just like the Jinjiang shoe fair.

The reason why hesitation is widespread is, on the one hand, the lack of a deep understanding of the industrial structure of Jinjiang's sports industry, the unique geographical location under the political environment and the rise of the industrial strength of the region. On the other hand, it is a typical lack of "lobster aspiration" in the above stories.

In fact, the historical opportunity and the industrial foundation of the Jinjiang footwear Expo will be basically achieved. The only thing missing is the ambition of change.

Over the past 30 years of reform and opening up, Jinjiang (Pan) has successfully achieved the overall progress of the sports industry. For example, sports equipment, a large number of excellent enterprises represented by Shu Hua and WNQ have come to the fore. The outdoor sports Fujian style swimsuit is also thrived.

It can be said that the sports industry in Jinjiang (Pan) area is no longer the former Wu Xia Meng, and the maturing sports industry pattern has laid a solid industrial foundation for the Jinjiang sports forum.

The change of political environment has made Jinjiang become the hub of radiation from awkward "stuffed" (sandwiched between Guangdong and Jiangsu and Zhejiang).

Since Fujian put forward the concept of "Hercynian", the geographical position of Jinjiang has changed strategically.

Apart from Jinjiang itself, the sports industry in the whole area from south to Guangdong, north to Wenzhou, east to Taiwan and west to Jiangxi are beginning to show signs of being closer to Jinjiang. These are one of the most developed areas in China's sports industry.

The rise of regional industrial power has provided new opportunities for the Jinjiang Expo.

If more than ten years ago, Jinjiang is still a relatively closed, manual workshop of Sports City, today, Jinjiang has become the most famous brand and standard production capacity in China. The rising sports brand has already had enough appeal and influence in China.

It is also under the influence of these brands that some international and domestic high-end sports brands and resources begin to focus on Jinjiang. This concern will bring valuable resources to Jinjiang.

Whether it is Anta's listing or other well-known sports brand innovation initiatives, it is signifies that Jinjiang is gradually merging with top international and domestic sports resources.

It can be said that at this moment, the establishment of the Jinjiang sports fair is already well established, with only the "lobster aspiration".

How fast we can achieve change and achieve change depends on how resolute and persistent it is to learn the lobster spirit.