Peru Textile Industry Develops Asian Market

Luis Torres Bass, extension director of Peru export agency, said that Peru agricultural products and < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing exports accounted for 60% of the total value added products, and the fastest growth in the past four years of commodity exports.

Last year, the total value added value of Peru's exports amounted to US $11 billion, of which US $2 billion 200 million came from textiles and clothing and < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > products.

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< p > Torres said that Peru will actively explore the emerging overseas markets of the United States, European Union countries and Asian countries. By 2017, the total export volume of Peru's textile and clothing products will be doubled to 4 billion 400 million US dollars.

About 45% of the textile and apparel exports to the United States, 35% to Venezuela, 15% to Brazil, Mexico and Columbia, and 5% to other countries.

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"P > earlier this month, Peru Fashion Textile Fair was held in Lima. Torres said in his speech that before 2015, Peru will be committed to consolidating the Latin American market.

In the period 2015~2017, Peru will shift the focus of market development to China and the Japanese market.

Peru's exports to Asia will increase by 15% every year, he admits, before entering the Asian market, Peru's textile and garment enterprises still have much preparatory work to do.

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< p > "before we enter the emerging market, we must develop a strong clothing brand, and strive to create competitive advantages in cashmere and cotton innovative fabrics in the environment of" Vietnamese made "and" Bangladesh making ", such as" strong forest "," a href= "http:// www.91se91.com/news/index_c.asp > clothing brand < /a >.

Torres said.

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< p > < < a target= "_blank" href= "http://www.91se91.com/ > < designer /a >" brand investment plan ", Torres said that in the past 5 years Peru invested only 4 million dollars in designer brand, and will reach 60 million US dollars by 2017.

"We hope that the brand of high-end textile and garment fabrics in Peru -- Pima cotton, llama and alpaca fabrics can be internationalized.

We will provide support for these clothing brands and brand designers through investment. "

He said that the Peru Promotion Committee and the Peru Industrial Union will work with private investors to provide financial support for the global expansion plan of established or established designer brands.

These brands include Kuna, Michelle Belau, and some other emerging designer brands such as Meche Correa, Sergio Davila, Jose Valdivia, Harumi Mamoto, and Valdivia.

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< p > at present, in view of the fact that some designer brands have not yet been able to accept the international list, Peru countries will do a lot of work to promote these designer brands to develop international trade and help them establish a platform for production and trade. By entering the emerging market, they can display their products of international competitiveness, and promote their business alliance with shopping centers to promote brand development, so that designer brands can display their high-quality cotton, llama and alpaca fabrics, and eventually set up shop boutiques.

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< p > Torres said that Peru's clothing brand Dunkenvolk has been successful in promoting Peru's "a href=" http://www.91se91.com/news/ "cotton fabric" /a "and the beach" a href= "http://www.91se91.com" fabric "/a". Its sports and beach dress brands have opened 10 stores in the world (3 of them are in China), and called on other Peru clothing brands to learn the successful cases of the Dunkenvolk brand.

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< p > according to him, the brand of Peru clothing brand Michelle Belau, Sergio Davila, Meche Correa and Jose Valdivia has already cooperated, and will open shops in Brazil's commercial street by the end of this year.

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