Kangnai Zheng Xiukang - China'S Outstanding Entrepreneur

When he was 16 years old, he dropped out of school and entered a state-run machinery factory because of his family difficulties.

A few years of hard work and intelligence soon became the leader of the factory.

Although the size is the head of a company, it is still hard for Zheng Xiukang to take care of his small family. His wife is not in good health, and there are two children in his family.

The nature of the Wenzhou people is to change their minds.

Zheng Xiukang decided to apprenticeship and learn to make leather shoes.

The teacher looked at Zheng Xiukang and shook his head. "Don't learn. It's hard to learn.

We all recruit fifteen or six year old apprentices. You are 33 years old and can't learn.

Zheng Xiukang said honestly, "I have to manage a family life, teach me, I can learn."

Perhaps it was a godsend. The factory arranged for Zheng Xiukang to repair the workshop.

He has spare time to learn leather shoes.

Learn to design, draw, pack and pack...

After learning for 45 days, he made his first pair of leather shoes in September 28, 1979.

The master took the first pair of leather shoes of his apprentice, looked closely at it for a long time, smiled with satisfaction, and said, "you are so good!"

From then on, Zheng Xiukang began his career as a shoe maker.

In order to buy leather for shoes, Zheng Xiukang and his wife sold watches, bicycles, underwear and clothes that they could not wear for a while. They sold 240 yuan.

No, he went to his neighbor's landlord.

The landlady was sick on the bed and had some savings.

The landlady asked, "why do you borrow 500 yuan?"

Zheng Xiukang said, "I don't have money to make leather shoes."

The aunt said, "show me your leather shoes."

Zheng Xiukang gave her leather shoes to her aunt.

The aunt smiled, "you haven't seen you for months, you've learned to make leather shoes!"

OK, lend it to you. "

The aunt gave him 500 yuan.

The landlord's daughter came back to quarrel with her mother, and the quarrel came from the 3 floor to the four floor of Zheng Xiukang's residence.

"How did you lend him the money?

He had two children and his wife was ill. He sold all the valuable things in his family.

How can he pay you if you can't make leather shoes?

"I think Xiu Kang's child is promising. He's a good boy.

He can't make any success today. There's always a day of success. I can't help lending him money.

The words reached Zheng Xiukang's ear and he moved to tears.

Zheng Xiukang made up his mind to make the cause, not to lend the money to his aunt.

Mr. and Mrs. Zheng Xiukang started their business in the narrow bedrooms that were leased, using only 3 square meters in front of the bed.

Every day from morning to night to catch all the gap to do shoes, one day he can do 3 pairs, that will earn more than a dozen, one month is a few hundred yuan, the only 51 yuan salary of Zheng Xiukang, is no doubt an astronomical number!

In 1980, Zheng Xiukang decided to devote himself to shoemaking.

He offered a stop pay to the factory.

In 1985, the document was issued in the morning when the state allowed the documents of a self-employed factory to run. In the afternoon, he went to register the Hongsheng leather shoes factory and registered Hongsheng trademark. Hongsheng leather shoes soon entered Hangzhou, Shanghai and other big cities.

Chairman of Zhejiang the Great Wall shoes company, recognized as "shoe king" inside and outside the industry.

When he was 13 years old, he entered the machinery factory as an apprentice. When he was 19 years old, he became a workshop director. He was sewing his first pair of shoes at the age of 32. He resigned when he was about to become deputy director, and his assistant was his wife.

In 1990, the the Great Wall shoe company was established; in 1993, the the Great Wall realized mechanization operations; in 1999, the the Great Wall's "Kangnai" became "China's well-known trademark".

Zheng Xiukang is honest and honest, with introverted character, which is generally lacking in Wenzhou bosses.

August 8, 1987 is the day that every Wenzhou people will not forget.

Hangzhou Wulin gate burned Wenzhou inferior shoes, and Wuhan, Chongqing, Dalian and other places also followed the burning of Wenzhou shoes. Dozens of large and medium-sized cities across the country refused to sell Wenzhou shoes, and the major shopping malls also swept away the Wenzhou shoes.

Shoemaking factories in Wenzhou are hiding their names. Many Wenzhou people dare not play the words "made in Wenzhou" again.

Clever Zheng Xiukang thought deeply about the fire.

At this time, he loudly put forward the slogan of "building the Great Wall of quality and prestige the Great Wall" to Hongsheng's staff and workers, and asked for every good pass, and never let a pair of leather shoes with quality problems flow into the market.

After the fire, the Wenzhou city and the district have organized the leather shoes Association, set up the quality monitoring center, and have no central seal to sell. However, the Hongsheng shoes are exempt from inspection, because the quality is good.

More stringent monitoring, it is difficult to win the market, many manufacturers will have to hide "origin", borrowed brands such as Shanghai to survive.

"In the past few years, the shoe industry in Wenzhou has been helpless, and has been unable to carry it up. What I consider most is how to make Wenzhou's brand ring again.

While strengthening quality management and technological pformation, we recognize that we must not just sell the road by selling cards, but also reshape the brand of Wenzhou.

Zhou Jinmiao, deputy general manager of the group company, said that the registration of Kangnai trademark was put forward by Zheng Xiukang during this period.

They designed the head of the man with high head and chest and went to Beijing with Zheng's chairman to register with the State Administration for Industry and commerce.

At the time, there was no precedent in the trademark field, and the leaders of the State Administration for Industry and Commerce understood their mood of licensing. After studying, they approved our registration.

But at that time, a director of the Trademark Office told them that the trademark of the Great Wall had already been registered, and another brand name should be reconsidered.

He said, this person looks good, head, confident and energetic, suggesting that we call Kangnai.

The director said that the word "Kang" is a symbol of healthy development, and Nye has its strong points. First, it is seldom used by Chinese people, and its registration success is relatively large. Two, the name of Kangnai is pleasant to read, and it is quite pleasant to read, which will help the product enter the international market in the future.

When Zheng Xiukang heard the truth, he identified the trademark and explained it as "healthy development, and where it is."

From Taiwan enterprises to steal boxing skills: Zheng Xiukang opened the first step of mechanization of Wenzhou footwear industry. Zheng Xiukang's venture started from 1500 yuan. After more than 20 years of efforts, it has 300 million yuan of assets scale today, and its output value has reached 7 hundred million in the past 2002. How did Kangnai develop further?

A fire in Hangzhou's Wulin gate made Zheng Xiukang realize that quality is the life of an enterprise.

In 1988, he went to various cities throughout the country to investigate. Through investigation, Zheng Xiukang found that China's leather shoes industry was basically hand-made, and its equipment level was very low.

In 1989, he set foot in Italy, known as the world's shoe capital. He was fascinated by a pair of exquisite leather shoes produced on the production line.

The situation introduced by friends in Italy has led him to find that shoemaking is a strategic shift in the labor-intensive industry. In 60s and 70s, the footwear industry turned to Korea and China's Taiwan. Now the mainland is becoming the next goal of shoe industry development. He has seen the opportunities and hopes of China's footwear industry.

He is determined to change the status quo of China's shoemaking and build a quality based modern shoe industry, the Great Wall.

In the spring of 1989, he renamed the shoe factory as the Great Wall shoe company.

At the founding meeting of the company, he confided his voice: "the Great Wall is the pride of the Chinese people and the soul of the Chinese nation.

Our company's name is the Great Wall, which is to urge ourselves to revitalize the national industry, and build up the credibility of the Great Wall and quality the Great Wall.

In 1990, he invested about 1200000 yuan to start technological pformation and set up the first mechanized production line in Wenzhou.

Subsequently, the Taiwan footwear production line was introduced, and the Italy footwear production line was introduced. In the history of Kangnai shoemaking, Kangnai made the first step for mechanized shoemaking, and the output of shoemaking was also doubled.

Zheng Xiukang also told reporters a vivid story.

In the second half of 1991, a Wenzhou Taiwan boss went home to visit his relatives. His relatives also made leather shoes.

The boss of Taiwan said to him, "it's more than 10 years since you made shoes by hand."

It is suggested that he should be mechanized.

Relatives do not listen.

Zheng Xiukang listened to the enchanting and invited the boss of Taiwan to come.

Seeing the line that Zheng Xiukang bought, the boss of Taiwan praised him very much. You can go to my shoe factory.

Zheng Xiukang asked, "when are you leaving?"

The boss said, "I'll come back tomorrow."

Zheng Xiukang said, "good!"

On the second day, Taiwan boss went to Guangdong and Dongguan to invest in the shoe factory.

The scale of production of the factory astonished Zheng Xiukang: all mechanized operations were clean, no noise, orderly and organized.

Zheng Xiukang asked for a photo.

He wanted to take pictures, and photograph all the machines, materials and boxes on the background. Is this not a rare material?

Then the Taiwan boss said, "I wanted to make my relatives mechanized, but he didn't understand; I would have asked him to come, but he didn't come.

I am not related to you, but we are all from Wenzhou.

I am very glad that you have come. From the big point of view, we are all Chinese.

It is our Chinese glory to bring your shoes into the world. "

Taiwan boss's patriotic feelings moved Zheng Xiukang.

The boss of Taiwan said, "you can't photograph, I'll send you a factory video."

Zheng Xiukang returned to the company and organized the staff to watch videos repeatedly.

With the success of the introduction of mechanical equipment in the "the Great Wall", a group of shoe factories in Wenzhou have been ordered to go to Jiangnan Machinery Factory. At this time, the first step "the Great Wall" has bought more advanced production lines from Taiwan. In 1993, "the Great Wall" also spent a lot of money to buy the world's first-rate leather shoes production line from Italy, the shoe making country.

By the first half of 1993, the mechanization of "the Great Wall" was completed.

Zheng Xiukang invited the Taiwan boss who had helped him to Wenzhou to visit his "the Great Wall".

Taiwan boss was surprised: "you are making progress too fast!

Excellent!

I hope all the brothers in the mainland will develop as fast as you do! "

In this way, Kangnai took the lead in "winning" and walked in the forefront of the industry. In 1993, Kangnai's top grade "European Edition" series of leather shoes and leather shoes were successfully tackled successfully in chemical processing; in 1995, the problem of making genuine leather bottoms was tackled; in 1996, the shoe design and the key process computer control Spark Program were completed; in 1997, after the CAD computer shoe design was first launched, the international first-class technology and equipment were introduced with 24 million yuan of huge sums of money to achieve the third technological pformation, and the enterprise equipment was among the best in the same industry nationwide; in 1998, the enterprise obtained the ISO9000 international quality system certification; at the end of 1999, Kangnai trademark was awarded the title of China's well-known trademark.

Introduction: since the founding of Kangnai group Kangnai group, with the spirit of striving ahead and taking the lead, revitalizing the national industry and taking quality as its life, Kangnai group has won 200 awards such as "China famous brand products" and "China famous trademark".

The company has more than 4000 employees, covering an area of 160 Mu and a factory building area of 128 thousand square meters.

Two in May 10th of OOO, comrade Jiang Zemin inspected the Kangnai group and mentioned that the "Kangnai" brand should conform to the current situation and implement the strategy of brand extension and expansion.

Through careful analysis of the international fashion trend and the accurate positioning of the consumers in the domestic market, Kangnai group decided to take the medium and top grade business casual wear as a breakthrough point and develop a high starting point and high standard. With the popularity of Kangnai brand and the strong capital and talent advantages, Kangnai apparel Co., Ltd. was founded in July 18, 2000.

Relying on the Kangnai brand, Kangnai apparel constantly draws from the European and American design styles, combining the essence of Chinese traditional dress culture with modern fashionable leisure culture, creating the brand culture connotation of Kangnai clothing, thus developing eight series of Kangnai men's clothing products, such as jackets, sweaters, T-Shirts, Western-style clothes, cotton clothes, trousers, shirts, and fur coats, and successfully set up the brand position of Kangnai's clothing in the high-end leisure and medium price in the eyes of consumers.

Kangnai apparel adopts the way of franchising, operates steadily and develops pragmatically. After several years of development, the company has set up more than 10 provincial agents, opened more than 300 exclusive stores (halls), and formed a large scale franchise chain operation system.

In August 28, 2004, Premier Wen Jiabao visited Kangnai in person to give full recognition to Kangnai's healthy growth.

Kangnai clothing is not satisfied with the status quo, but continues to adhere to the "customer centered, user satisfaction as the goal" business philosophy, peace of mind, continuous progress, the pursuit of excellence.

Looking forward to the future, we are confident and sincerely hope to work hand in hand with friends from all walks of life and work together to create a brand that goes global: Kangnai.