Manifen Flashing The Shenzhen Lingerie Show, Advocating Love Is An Energy.

Act as Underwear industry The famous enterprise is also a member of Shenzhen underwear industry association. Hui Jie group is committed to leading and influencing the trend of China's fashion and creative industry. In 2013, Hui Jie group unveiled its brand to the brand cultural and creative area of Shenzhen underwear exhibition, bringing an absolutely advanced interactive visual feast - the fusion of social concepts, technology and humanities, fashion consumption, design creativity and so on.

In the brand depth marketing communication mode, Hui Jie The group is constantly innovating and developing in an all-round way with the global trend and trend institutions. In 2013, Hui Jie group has another way to introduce the fashion trend of the next 5 years for China's fashion and creative industries. To design women's underwear, first of all, to understand their appeal and inspiration, it needs to integrate the evolution of society and the manifestation of consumption in different fields: art, fashion and design. Hui Jie group draws inspiration from the 3 social trends to meet every female needs.

This trend of social development is divided into three main themes: collective creativity, new generation who love artistic creation and close social connections, play in the "collective creativity" - life is game, fashion is the same, self charm, pleasant ability, and sensual pleasure! This is the main melody of this part of women. They show their extraordinary femininity and allure without taboo. Luxury experience, vision, hearing, touch, smell and taste, make the five senses excited and feel the self attention, and a grateful joy comes into the "luxury experience".

Hui Jie group is interested in public welfare activities. The company has a special love foundation. The purpose of the foundation is to "gather love and repay society". In addition to giving love to the female consumers, it also dedicate its love to the educational and needy students in poverty-stricken areas. In addition, the emergency response and quick fundraising of all kinds of disasters will bring the love of Hui Jie to the people who need it most.

　　 ManiForm It is one of the six major brands of Hui Jie group. Apart from providing high-quality underwear products for women, Manifen is also committed to caring for women's health and promoting gender equality. Over the years, Manifen brand has been actively involved in breast health care activities, tailored "underwear and love around" for women after breast surgery, advocating health care and caring for women. At the same time, the Hui Jie underwear Research Institute has designed and developed a series of post-operative products, such as bra, vest, swimsuit and pajamas, which are suitable for different operation stages and different surgical design techniques, and care for women after breast surgery with a more diversified product structure and more intimate material technology.

During the 38 Festival this year, Manifen brand launched "love is a kind of energy! Love is power" fashion commonweal theme, intended to continue the continuity of public interest beliefs. Manifen's brand was awarded the "women's development contribution award" jointly issued by the United Nations women's agency and NetEase in early 2013, commending its contribution to women's equality. In April 13th, Xiamen's pink spring walk is another act of Manifen's brand public service. In a unique and innovative way, it appeals to more people to "care for women's health and cheer for love". In 2013, we will also witness a series of public welfare activities jointly organized by the brand and the various sectors of the community. The promotion of women's "positive energy" will continue to be a topic for women.

In 2013, Hui Jie group will continue to focus on the Manifen brand and launch a series of public welfare activities for women's care. It will also introduce more and more positive energy. Manifen brand will launch a series of public welfare activities from two aspects of psychology and physiology, such as "beautiful classroom" about women's beauty and health, the fashion trend of fashion frontiers, and women's breast cancer donation after the breast cancer operation.

Love is a kind of energy. It is based on love that Hui Jie group practices corporate social responsibility with practical actions and is committed to bringing beauty and health to more women friends.

Brief introduction of Hui Jie group

Shenzhen Hui Jie group Limited by Share Ltd (hereinafter referred to as "Hui Jie shares" or "company"), formerly known as "Shenzhen man Finn knitwear Co., Ltd.", was changed from a limited liability company to a Limited by Share Ltd in 2011.

The company is one of the famous women's underwear industry in China. It is a comprehensive underwear enterprise specializing in underwear ergonomics research, technology research, brand planning and promotion, development and design, production and marketing. It is also one of the few enterprises in China's underwear industry, which also won the "China famous brand" (Wen Xiong) and "China famous trademark".

Hui Jie group owns six brands: "BOBY", "Lan Zhuoli", "BEAUTY", "Joe" and "COYEEE". The positioning of each brand is clear. For different sub groups, the product line covers different ages and multi-level customers, forming a relatively complete brand system.

Among them, the "brand" underwear for seven consecutive years (2005-2011) was rated the first comprehensive market share by the China Business Federation and the China National Business Information Center, and the lingerie lingerie for eleven consecutive years (2002-2012) ranked first in the market of similar products. In 2011, the "brand" brand was known as the most influential brand in the Chinese consumer market in the 20 year of the consumer market; the "Yves" brand was awarded the "brand growth Award" in March 2010 by the China Business Federation and the China National Business Information Center, and the 2012 "Yves" brand underwear was ranked the top ten of the same market share in 2012.

The group has opened nearly 2000 direct terminal terminals nationwide and established a wide sales network. At present, the group has two production bases, one production base in Shantou and Shenzhen, and a new production base will be set up in Jiangxi Ganzhou in the future.