Brief Introduction Of Three Major Underwear Brands Of Hui Jie Group

< p > < strong > < a > href= > http://sjfzxm.com/news/index_c.asp > > Hui Jie group < /a > Introduction < /strong > /p >

< p > Shenzhen Hui Jie group Limited by Share Ltd (hereinafter referred to as "Hui Jie shares" or "company"), formerly known as "Shenzhen man Finn knitwear Co., Ltd.", was changed from a limited liability company to a Limited by Share Ltd in 2011.

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P is one of the famous enterprises in China's women's underwear industry. It is a comprehensive underwear enterprise specializing in underwear ergonomics research, technology research, brand planning and promotion, development and design, production and marketing. It is also one of the few enterprises in China's underwear industry, which also won the "China famous brand" (Wen Xiong) and "China famous trademark".

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< p > Hui Jie group owns six brands: "man", "Lan Zhuoli", "BOBY", "BEAUTY BEAUTY", "Joe byes" and "COYEEE". The positioning of each brand is clear. For different subdivision groups, the product line covers different ages and multi-storey customers, forming a relatively complete brand system.

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In the past seven years (2005-2011), "P" brand underwear has been appraised as the first comprehensive market share by the China Business Federation and the China National Business Information Center for 2005-2011 consecutive years (eleven), and the lingerie lingerie for eleven consecutive years (2002-2012) has been ranked first in the market of similar products. In 2011, the "brand" brand was known as the most influential brand in the Chinese consumer market in the 20 years of the consumer market; the "Yves" brand was awarded the "brand growth Award" by the China Business Federation and the China National Business Information Center for 2009 years.

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< p > the group has opened nearly 2000 direct terminal terminals nationwide and established a wide sales network.

At present, the group has two production bases, one production base in Shantou and Shenzhen, and a new production base will be set up in Jiangxi Ganzhou in the future.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > > a > /a > > /p >

< p > Manifen is the first underwear brand established by Hui Jie group. In 1999, Manifen integrated traditional Chinese festivals with traditional folk customs, and integrated the unique Chinese culture of the dragon and Phoenix into the design concept of underwear, laying the brand's original position in the underwear industry of China. In the same year, Manifen pioneered the series of self-cultivation and warmth preservation, and first created a new concept of female warmth, which made the body and warmth function perfectly integrated.

The "brand of underwear" has been appraised for seven consecutive years (2005-2011) by the China Federation of Commerce and the China National Business Information Center as the first comprehensive market share of the similar products, and the eleven year (2002-2012) of the lingerie for eleven consecutive years (2002-2012), ranking first in the market of similar products. In 2011, the "brand" brand was known as the most influential brand in the Chinese consumer market in the 20 year of the consumer market.

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Manifen P constantly adjusted products and services on the basis of in-depth understanding of consumer demand and made it more responsive to the needs of consumers. Manifen identified four key brand values: female charm, hedonism, leader temperament and drama performance; and gave the brand mission of "merging innovation and fashion to sublime women's charm"; Manifen brand gave her consumer groups "energy" to plug the charm wings for women, so that women could be sublimated from inside to outside, so that people could not resist.

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< p > Manifen, energy woman's underwear.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_h.asp > > /a > > brand > /strong > /p >

< p > Yves brand targeted the successful white collar women.

They firmly pursue the eternal things, do not catch up with the trend, and naturally emit the unique elegance and the classic charm that never fade, admirable; they taste the details, enjoy the exquisite life, the pearls, pleasant fragrance and exquisite underwear.

Their outward appearance reveals their relentless pursuit of texture; they are internationalized modern women whose temperament pcends time and space and crosses national boundaries.

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< p > Yves brand takes "elegance", "delicacy" and "internationalization" as the key value of the brand. It is specially designed for the elegant and tasteful women. Through the professional high-end technology development and the top creative design, it creates exquisite, eternal classic underwear products for women, and provides meticulous and meticulous care services.

At the same time, the eaves brand explains the feminine temperament of every country, so beautiful and charming.

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Less than P, she has made the appearance of women from outward appearance to connotation and movement.

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< p > Yves brand was awarded the "China famous brand" honor awarded by China Light Product Quality Assurance Center in 2008. In March 2010, it was awarded the "brand growth Award" by the China Business Federation and the China National Business Information Center in 2009, which promoted the growth of China's consumer economy in March 2010. In 2012, "Yves" brand underwear was ranked tenth in the market share of similar products in the same year; 2012 was again awarded the "China famous brand" and the key promotion unit awarded by China Light Product Quality Assurance Center.

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< p > < strong > Lan Zhuoli brand introduction < /strong > < /p >

< p > Lan Zhuoli brand is a young, free and interesting brand, dedicated to becoming a young girl's friend, accompanying girls to play together and grow together! LET 's PLAY with LANGERIE! < /p >

< p > Lan Zhuoli brand will target consumers in women to women stage excessive period of women.

They are young, energetic, playful, and entertaining. They experience the pformation from girls to women. They experience the pformation from girls to women. Sometimes they are naive, sometimes serious, insist on and dream of becoming celebrities. They catch up with the trend and change their fashion styles. They show the beauty of a thousand faces. They play fearlessly with their bodies and show unexpected dramatic effects. Although they are changeable, they insist on their choices, because they yearn for freedom. As long as she wants to stay at this moment, they will persist until the next moment of change. They feel the feeling of being surrounded by friends. They are absolutely PARTY GIRL! /p. These girls

< p > Lan Zhuoli brand takes the brand value of "Youth", "sexy", "freedom" and "fashion" as the key brand value. It is committed to providing girls with highly understanding underwear products to meet their changing and varied images and psychological needs.

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< p > < strong > Design of social trend exhibition < /strong > < /p >

< p > Hui Jie group, as a leader in underwear industry, is committed to leading and influencing the trend of fashion and creative industries in China.

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< p > constantly innovating in the brand depth marketing communication mode and developing in an all-round way with the global trend and trend institutions.

In 2012, Hui Jie group has another way to introduce the fashion trend of the next 5 years for China's fashion and creative industries.

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< p > an absolutely advanced interactive visual feast -- the fusion of social concepts, technological humanities, fashion consumption, design creativity and so on.

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< p > < strong > creative concept < /strong > < /p >.

< p > Design underwear for women, first of all, understand their appeal and inspiration.

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< p > this requires the integration of social evolution and consumption in different fields: art, fashion and design.

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< p > Hui Jie group draws inspiration from the 3 social trends to meet every female needs.

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< p > the new generation who loves art creation and has close social connections, plays games in "collective creativity" - life is a game and fashion is also!! < /p >

< p > pleasurable ability, feel sexy pleasure! This is the main melody of this part of women. They show their extraordinary femininity and allure without taboo.

The trend of "self charm".

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< p > vision, hearing, touch, smell, taste...

Let the five senses get excited and feel the self attention. A grateful joy arises spontaneously.

Enter the realm of "luxury experience".

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< p > > strong > Hui Jie group, the three major themes of the social trend show < /strong > < /p >

< p > collective creativity: the new generation who loves art creation and has close social connections, plays games in "collective creativity" - life is a game and fashion is also!! < /p >

< p > self Charisma: pleasant ability and sexy pleasure! This is the main melody of this part of women. They show their extraordinary femininity and allure without taboo.

The trend of "self charm".

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< p > luxury experience: vision, hearing, touch, smell, taste...

Let the five senses get excited and feel the self attention. A grateful joy arises spontaneously.

Enter the realm of "luxury experience".

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