Chongqing Children'S Wear 1 Billion Market Prospect Is Huge, Few People Ask For It.

< p > in all sports brands and other a target= "_blank" href= "http://www.91se91.com/" > clothing /a > brand is also trapped in inventory, channel dealers and many other problems, last year's related companies listed in the earnings report, children's wear became a unique.

Not only in terms of performance, but also on the market.

Analysis of the industry, children's clothing as a gradual rise of clothing categories, great room for development.

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< p > according to the industry estimates, the market size of children's clothing market in Chongqing alone is over 1 billion yuan. At the same time, with the birth of dragon baby and the arrival of another baby boom last year, children's clothing market has great potential.

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< p > however, the clothing enterprises in Chongqing seem not very interested in children's clothing. In nearly 4000 garment enterprises in Chongqing, more than 8 of the companies are mainly women's clothing manufacturers. According to incomplete statistics, there are less than 50 children's clothing sales enterprises.

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< p > < strong > Data children's clothing suddenly rises, < /strong > < /p >.

< p > inventory, performance, close shop...

This has almost become the key word of the annual report of the apparel industry listed companies in recent days.

Subject to these factors, the development of garment industry seems to be entering the bottleneck stage.

However, from the annual reports released by companies this year, the industry has clearly seen that children's clothing seems to have become a new growth point for these companies.

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< p > sports brand annual report shows that the turnover of children's clothing series increased by 97.7% to 370 million yuan, accounting for 7.5% of the company's turnover last year, almost double compared with the previous year.

Average selling price and sales volume increased by 25.7% and 57.1% respectively.

The average wholesale price of children's clothing is 57.3 yuan.

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Judging by P > 31 degree, it will continue to sponsor large sports events, develop new products or improve existing models, and promote the development of 360 degree children's wear product lines with potential for development.

Children's clothing will become the driving force for future development.

According to the annual report, as of last year, there were 1590 children's clothing stores, which increased by 433 over the previous year.

The company plans to set up about 150 stores in 2013.

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Last year's annual report of Anta, which is also listed Brand Company, is also very ugly, but children's clothing is still eye-catching. P

According to the annual report, the development of children's sporting goods series was increased last year, and the number of shops increased from 632 in 2011 to 833.

It is estimated that by the end of 2013, the total number of children's sporting goods stores will reach 950~1000.

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< p > another listed clothing company, Mei bang a target= "_blank" href= "http://www.91se91.com/" > dress "/a". Last year, shops and inventory problems were also concerned by the industry.

But it also performs well in children's clothing projects, and has opened nearly 300 shops nationwide.

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< p > not only do these companies, including Semir, Lining, and other clothing brands, all increase in the development of children's clothing.

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< p > < strong > market demand exceeds 100 billion < /strong > < /p >.

According to the analysis of relevant personages in the stock market, the children's clothing industry in China has a market scale of 100 billion yuan. With the coming of the fourth peak of childbirth, the consumption demand of children's wear market will steadily increase.

Starting in 2011, the next 10 years will be the peak of birth rate. It is estimated that the total consumption of children's clothing at the age of 0~16 is about 400 million.

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< p > according to recent news reports, not only domestic brands, but also many international brands have taken a fancy to this market, and are ready to enter Chongqing, including international brands such as Armani, Chanel and Dior have their own children's clothing series.

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< p > for the Chongqing market, Zhang Houying, general manager of Chongqing Daxing children's products company, now the largest children's clothing enterprise, told the Chongqing Morning Post reporter that according to statistics, there are about 5 million children aged between two and a half to 16 years of age in our city, while 6 million of them graduated from universities (21 or 22 years old).

According to the purchase of 200 yuan for each adaptor, the market has exceeded 1 billion yuan. "Besides, many people are buying more than 200 yuan."

According to Zhang Houying, as the company's brand "baby pig" completed output value of 160 million yuan last year, has been distributed in the national market.

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Will the market of P 100 billion be faced with many problems such as the inventory of clothing industry? Zhang Houying thinks that there will be some problems at present, but it will not erupt temporarily by "selling products".

According to the clothing observer Ma Gang analysis, equivalent to the clothing industry, children's wear cycle has just begun, the development space is very large.

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< p > < strong > there are not many people who chew cakes in the local area. < /strong > < /p >

< p > the market is so large. How many children's clothing manufacturers do it? Data show that at present, domestic children's clothing has a number of industrial clusters such as Zhili, Quanzhou, Foshan and so on. The scale of production is about 5 billion pieces, but together with other related brands, it only accounts for half of the children's clothing brand in China, while the other half is occupied by foreign brands.

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< p > however, the market situation in Chongqing is not optimistic.

Chongqing journalists learned from some of the clothing associations in the city. At present, most of the clothing enterprises in our city mainly produce and sell women's clothing, which involve very few children's clothing.

Chen Shangfu, Secretary General of the city clothing association, told reporters that children's clothing is a promising forum, but few people do.

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< p > why is that? In August last year, the new version of the national "a target=" _blank "href=" http://www.91se91.com/ > textile < /a > basic safety technical specification for products was fully implemented, and the new national standard demanded higher quality of infant textiles.

This may be one of the reasons why many clothing companies are reluctant to involve children's clothing.

It is understood that the standards specified in the index, including formaldehyde content, pH value, odor and so on.

The garments are tested to be up to grade a standard value, which can be used for infants and young children. The garments are tested to be in accordance with the B standard value. The product can be worn close to the body. The clothing is tested to be C grade standard and the product can be worn.

Textile products that do not conform to the new standards are prohibited from production, sale and importation.

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< p > Zhang Houying said that the standard of children's clothing is indeed the highest standard in the clothing industry at present, and the poison school uniform incident in early has made people pay more attention to the safety of children's clothing.

In addition, because the audience of infant clothing is narrow, the periodicity is short, and the price is relatively low. "Parents will not buy a very expensive" a target= "_blank" href= "http://www.91se91.com/" > clothes "/a" at one time, because it can not be worn in second years.

This is also one of the reasons why Zhang Houying believes that children's clothing enterprises are less.

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< p > however, due to the impact of many foreign brands, Zhang Houying's baby pig is moving in the same direction. The previous community store has been successful. "We will also set up an experience marketing center to enable children to complete their own clothing design."

At the same time, she also revealed that the company's e-commerce platform is also gradually built, will be the same as store sales, become an important channel for them.

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