Chengdu Footwear Industry "March" To Global Export Base

"P", Chengdu will focus on "marching" from the national export base of "a target=" "_blank", "href=", "http://www.91se91.com/" and "/a" to the global export base. As the first step of "marching", today, the city will hold the 2013 spring fair Chengdu shoemaking meeting of the Guangzhou Fair in Guangzhou, which is the first time in our city to carry out a special introduction to the Guangzhou Fair known as "the first exhibition of heaven and earth".

< /p >

< p > < strong > < /strong > < a > href= > http://www.91se91.com/news/ > > strong > high-grade women shoes < /strong > /a > strong > > fist > < /strong > > >

< p > < strong > attacking Asia, EU, USA, < /strong > /p >

On the basis of industry advantages, take elegant, durable and integral brand image as the overall brand image, take high-end shoes as the key products, take Asia, the European Union, the United States and African countries as the main market targets, and guide investment and policy support measures to improve the construction of the "a href=" http://www.91se91.com/news/index_c.asp "export base carrier", establish the export support platform for footwear products, consolidate the personnel training system, help enterprises develop the international market, encourage enterprises to create an international sales network, expand the export scale of footwear products, gradually increase the export proportion of footwear industry, enhance the international competitiveness and brand influence of the footwear industry, and lay a solid foundation for our city to step into the sphere export base of the national shoe export base. < p > reporter saw that according to the development plan of Chengdu shoe industry demonstration base, the base will be based on Chengdu shoes.

< /p >

< p > by 2015, the annual output of shoe making in our city reached 300 million pairs, and the main business income was 45 billion yuan, of which exports amounted to more than 1 billion 200 million dollars; the annual output of luggage and leather goods was 100 million, and sales income was 10 billion yuan.

The sales revenue was over 100 million yuan, 100 enterprises, 500 million yuan enterprises 10, and 1 billion yuan enterprises 5.

The introduction of 5 internationally renowned brand enterprises, creating 5 famous Chinese brands, 10 famous provincial brands, and 800 thousand employment.

< /p >

< p > < strong > encourage superior enterprises to merge joint venture < /strong > < /p >.

< p > < strong > enlarging scale and enhancing competitiveness < /strong > < /p >

< p > "according to this strategic goal, combined with the current situation and characteristics of < a href=" http://www.91se91.com > footwear industry < /a > in Chengdu, we will strive to make substantial progress in four aspects before 2015.

The chief executive officer of the Chengdu women's shoe capital of Wuhou, China, said that the first is to establish a sound, effective policy to support the export of enterprises, four major systems of quality certification and management, research and development, design and innovation, and intermediary services; the second is to introduce a large number of large and medium-sized footwear trade enterprises with export capability to pform the existing shoe enterprises, forming several competitive products and high-end product chains with competitive advantages, forming a large number of export processing enterprises; and third, strengthening the control of sales terminals.

Relying on local powerful enterprises to expand the sales network at home and abroad, and expand the scale and influence of trade and retail links through mergers, joint ventures and investment, so as to ensure the smooth sales of overseas sales channels; finally, expand the scale of the industrial parks of China's women's shoes capital, improve the "five centers" and Nishibe Chise's infrastructure functions, and strengthen the supervision of services so that the parks can gather more export enterprises, and integrate the existing resources and tap potential to drive the development of footwear industry in the surrounding areas, extend the industrial chain, and enhance the radiation capability. At the same time, cultivate a group of talents who can undertake the development of new products and be familiar with international marketing.

< /p >

< p > "of course, leading enterprises play a very important role in promoting the construction of the demonstration base and promoting the development of the footwear industry."

He further stated that in this development plan, the support for key enterprises should be concretely embodied, and the existing advantageous enterprises should be encouraged to expand the scale of operation by means of structural adjustment and reorganization of property rights through mergers, acquisitions, and joint means, and form a group of backbone enterprises in intensive production and operation to improve their competitiveness in domestic and foreign markets.

In 2015, around 20 footwear enterprises were selected as the key enterprises to promote product export. On the basis of helping enterprises to comprehensively analyze < a href= "http://www.91se91.com" > international market < /a >, they were guided to formulate export strategies for their products. Through 3-5 years of cultivation, a number of export products with strong market competitiveness were developed, so that their products exported to a certain scale and the position of products in the international market was established.

Striving for the export potential of many enterprises such as cam and GUCCI to enter the international market.

< /p >