Fabric Enterprises Should Design And Develop With Broad Vision.

< p > in recent years, China's < a href= "http://www.91se91.com/news/" > women's wear > /a > enterprises have made great efforts in brand building. Although the road to catch up with world famous brands is still long, the attitude of the industry to catch up with the people has made people see the confidence and hope of the future brand.

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< p > < strong > fashion sense, uniqueness and sense of quality are indispensable. < /strong > < /p >

< p > the most important part of women's fabric is fashion sense, fabric is not fashionable, clothing will not be fashionable, fabric can be styled by color, flower type, texture and other elements. Second, it should be moderately scarce and unique, and can not afford several high-end women's clothing at the same time. Third is the quality of fabrics, Japan's special black polyester fabric is 100 yuan / meter, domestic fabrics are tens of dollars or tens of dollars per metre, but there is a big gap between sag, handle and color saturation. Poor quality, low price fabrics can not meet the needs of high-end women's clothing.

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< p > the equipment of domestic fabric enterprises can produce almost all a href= "http://www.91se91.com/news/index_c.asp" > advanced fabrics < /a > in the world, but it is difficult to turn technology into profitable products because of limited market research.

Most of the fabric companies that I have contacted are still used to taking orders, emphasizing that a fabric can produce tens of thousands of meters, hundreds of thousands of meters a year, run the volume, low grade and small profits, and ignore real market analysis and product development.

There are also some fabric enterprises concerned about technological breakthroughs, focusing on a product improvement award, ignoring the breakthroughs at the market level, and few studies on consumer, fashion trends and market opportunities.

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< p > < strong > good fabric can not be easily copied. < /strong > /p >

< p > fabric development is the focus we have been paying attention to. < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > version, style and style are too easy to imitate, but the real fabric can not be easily imitated.

For example, our summer 2011 great hot chiffon dress is selling well. In a month, this dress is constantly imitating. Although our brand's bestseller will be constantly imitated, sales volume has not been greatly affected, because the fabric can not be imitated, even if the version is exactly the same, like the same person, the quality can not be copied.

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< p > < strong > the uniqueness of fabric is very important. < /strong > < /p >

Less than P, the fabrics we need most are not only women's fabrics with strong fashion sense and stable quality, but we also value the uniqueness of fabrics.

The exclusiveness of fabrics is very important for women's clothing brand.

If the fabric used by a woman's dress brand is the same or identical with that of other brands, it will cause damage to the brand, and the degree of injury to the brand is directly proportional to its popularity.

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< p > foreign a href= "http://www.91se91.com" > fabric enterprise < /a > has done very well in this respect, they will sell the fabric products developed directly to the clothing brand or design company, and the one-time buyout will reduce the risk of other brands being used again.

For this reason, brand enterprises are also willing to pay extra high prices.

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< p > > a href= "http://www.91se91.com" > strong > high end fabric < /strong > /a > strong > + design innovation = most expected product < /strong > /p >

< p > the first thing I choose to focus on is their texture, touch, color and texture.

At present, high-end people pay more attention to fabric quality, such as traditional cashmere, wool, silk and so on.

If we retain the good quality of high-end fabrics and add some high-tech and design innovations, that's the fabric we most expect.

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< p > recommends that domestic fabric enterprises design and research with a broad vision, do the most in-depth communication with customers, know their needs and preferences, and strictly control quality and quality.

Do not just focus on fabric development, but also need to pay attention to fabric display, because good fabric does not display well, nor does it reflect any value of it.

In short, as long as we can achieve close communication with the market, guarantee the quality, and make a unique and appropriate display for the design innovation, I believe our fabric enterprises will get better and better! < /p >