Dangdang CEO Li Guoqing Said That Selling 90 Percent Off Of The Tail Cargo Also Made Money.

< p > Lining's original price 199 yuan < a href= "http://www.91se91.com/news/index_f.asp" > T-shirt < /a > only 19 yuan, Nike sports shoes 70 percent off, Luo Meng casual pants original price 599 yuan, special price 127 yuan...... These are popular products of major e-commerce websites recently, because they are similar to outlets to sell seasonal or off-season clothing for sale with manufacturers. The discount rate is astonishing and has attracted consumers' attention, which has attracted more and more websites to join them. < /p >
< p > < strong > enjoy the same quality as "/strong > > /p".
< p > reporters found on the electronic commerce website that most of them sell special products like special pages to sell the tail goods, the lowest sales rate is 90 percent off, the lowest X yuan, and so on. < /p >
< p > behind such a low price is "a href=" http://www.91se91.com/news/index_c.asp "> clothing < /a > the largest stock pressure in the business in the past ten years. Data show that as of April 17th, the textile and garment industry has announced the 2012 annual report of 50 listed companies, inventories total about 57 billion yuan. Compared with 2011, inventories increased by 3 billion 609 million yuan, an increase of 6.76% over the same period last year. < /p >
< p > especially in the second half of 2012 to 2013, the traditional clothing enterprises represented by Lining have openly launched the 80 percent off clear sales promotion banner. In addition to Lining, Metersbonwe, Adidas, Nike, JEANSWEST and other clothing brands have gradually become the main selling objects of major e-commerce websites. < /p >
< p > How do we deal with the quality problems of tail goods? Tmall customer service said that although the tail goods were on sale, as long as they were bought on the website, they all enjoyed normal quality assurance. Dangdang also said that if there was a refund, the procedure would be the same as other commodities. Vip.com, fan and other customer service also made similar responses. < /p >
< p > < strong > Li Guoqing said that selling tail goods 90 percent off also made money < /strong > < /p >
< p > > How can discount businesses make money? Tmall refuses to answer the question of data control. Li Guoqing, Dangdang CEO, who has been known as the artillery in the industry, unwittingly opened the secret. < /p >
< p > for the annual a href= "http://www.91se91.com/news/index_s.asp" > 350 billion yuan, the clothing tail goods market < /a >, Dangdang actually coveted for a long time. According to anecdotal evidence, Dangdang CEO Li Guoqing also personally brought 8 investment managers to Shenzhen and Quanzhou. Li Guoqing also once appreciated the success of vip.com on different occasions. He thought vip.com had grasped the opportunity of the backlog of the domestic garment industry, "even if the 90 percent off sale is also profitable." Vip.com's 2012 earnings report showed a gross profit margin of 22.4%, which was profitable in the three or four quarter of last year. < /p >
Vip.com will not comment on the sale of new products while selling P products. Tmall only called this a win-win outcome. Dangdang responded by saying that he was not worried. < /p >
< p > Lining said that the cooperation with the electricity supplier in the near future will keep track of the sales situation at any time and decide whether to go online again for special sale. Reporters then contacted Metersbonwe, Nike and other brands, the latter refused to respond on the grounds of listed companies. < /p >