Wang Chunhuan, Senior Vice President Of VIC, Has Been Officially Resigned.

Recently, it was reported that Wang Chunhuan, senior vice president of VIC, has officially left the company to join BELLE's clothing and shoe bag e-commerce website, and may be the director of the excellent shopping market. If Wang Chunhuan leaves office, he will be the first veteran patriarch to leave. Analysts told reporters that a series of structural adjustment and personnel changes were related to seeking listing.

　　 Frequent changes in personnel services

As for Wang Chunhuan's resignation, the customer did not deny the reply to reporters, saying only that he was not allowed to comment. But the excellent purchase aspect has not been able to relate, the reporter privately believed its official micro-blog, at the end of the press release, did not receive corresponding reply.

Insiders close to all customers revealed that their peers were also talking about Wang Chunhuan's purchase of excellent products. It is understood that after the return of Xu Lei, former director of the excellent marketing network, to Jingdong, the position of director of the excellent purchase and marketing director has been vacant.

Public information shows that Chun Huan Wang It was one of the five executives in the initial stage of VIC, who was responsible for the marketing department as the first time, and had a certain position in the senior management. But as Yang Fang, vice president of VCM's brand marketing, began to take charge of brand marketing, Wang Chunhuan's power was gradually marginalized. In May of last year, Yang Fang left, and CEO, who once again launched Wang Chunhuan, was alleged to be "trying to force the embarrassment of the frequent departure of van customer executives".

As a matter of fact, rumors about Wang Chunhuan's departure from the end of the month were heard at the end of the month. At that time, there was a response from relevant guests that Wang Chunhuan was on vacation and whether he was leaving or not.

Analysts believe that all customers had frequent executives leaving, such as Wu Sheng, Yang Fang and other vice presidents, but not all guest founding team members. If Wang Chunhuan resigns, this will be the first veterans of van guest's first departure. Online retailers Observers Lu Zhenwang believes that such a personnel change will still exist before the real business model of the van is truly profitable, and there will be no other team members leaving.

There is a view that if Wang Chunhuan is confirmed to leave, or with IPO once again blocked. In 2011, the IPO was blocked, and then the news of losses continued to spread. And in October of last year, Gan Jianping, a venture investor of Qiming venture capital, once again passed on the information that everyone wanted to list.

　　 Adjust or boost the listing

Insiders pointed out that since the second half of last year, all customers have left their senior executives.

In recent days, an internal mail flow from van customer service revealed that the customer will continue to adjust its organizational structure. In addition to merging some departments to do subtraction, everyone plans to make efforts in the mobile Internet and overseas business.

In the form of channels, customers are also adjusting. Not long ago, everyone announced the introduction of Lining limited time sale, began to explore the brand plus channel. After that, all customers collaborate with AKCLUB Mens, Semir costumes and ST&SAT shoes in brand sales. Fan guest told reporters that it is "on the basis of adhering to its own brand, appropriate to do some brand opening."

Du Yanhong, a retail researcher at CIC, believes that the advantages of Internet direct selling are advantages of product design, marketing and logistics. But in the increasingly fierce competition of e-commerce, this mode continues to grow bigger and stronger. It is a feasible way to make use of established platforms and brand advantages, introduce other brands conditionally and reasonably, and gain more profits through cooperation.

Lu Zhenwang believes that all customers are sharing vip.com's sale share, which is their grope for business mode. However, there is still an independent supply chain system to do special sale.

In Du Yanhong's view, a series of structural adjustment and personnel changes are aimed at boosting the listing. With the expansion of the scale and the increase of market share, the driving force behind the listing of all customers and the pressure behind the venture capital institutions are increasing. And whether customers can be listed, the key lies in whether they can have strong profitability and growth ability.