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    "Made In China" Is Giving New Charm On The International Stage.

    2013/5/8 20:26:00 41

    Chinese ManufacturingClothingClothing Industry

    Flying alone to Southeast Asia? This is the embarrassment of Chinese foreign trade people. But in the interview, the reporter learned that the complete supporting system of industrial chain is becoming the outstanding advantage of China's light industry, and the brand operation of accelerated upgrading. "Made in China" is giving new charm on the international stage.


    The experience of exhibitors at Guangzhou Fair shows that over the past 30 years, the experience of China's manufacturing accumulation is being precipitated and fermented. The industrial regional agglomeration has been optimized, the industry supporting facilities have been improving, and the industry has been extending to the upstream and downstream of the industrial chain, and striving for higher added value in R & D and design; at the same time, in recent years, labor cost factors are also forcing enterprises to upgrade. "Made in China" is spreading more charming fragrance.


       Industrial chain advantage appears


    "How many industries does a pull rod box involve? Spin Accessories are related to rubber and hardware, and typing involves reverse die, which is only in manufacturing. " Hu Siyin is the manager of luggage and brand King "sStyle". Raw materials are mainly purchased from Jiangsu, Zhejiang, Shanghai and other places, and are very convenient. Compared with Southeast Asia, this is our biggest advantage. Hu Siyin said that the cost of labor in Southeast Asia is relatively low, but to invest in such a complete chain of related support requires not only a lot of investment but also a higher time cost.


    Shi Jihong, chairman of Zhejiang rookie group, also believes that the industrial chain is the advantage of "made in China". Shi Jihong also has an identity as chairman of the board of directors of Pinghu international luggage city. He said that the reason why China's luggage industry can go to the world is that industrial agglomeration is an important reason. Only when the industrial chain around the whole industry can land in a certain area can price advantage be formed. Take Pinghu international luggage city as an example, this platform enables enterprises in the industrial chain to form a complete ecosystem, and all kinds of internal formats can match transactions.


    The same advantage is also reflected in the system. shoes Enterprises. Exhibitors Emin shoes are from Chengdu, China's women's shoes city. Luo Yan, the product manager of the women's shoes company, told reporters: "Chengdu's local raw material supply chain is becoming more and more perfect, even if the raw materials are purchased from the coastal areas, it is also very convenient. Ours Leatherwear Materials such as fittings and other materials can be ordered through the raw materials distributors in Chengdu, and the convenient land and waterway transport infrastructure will make the logistics cost very low. It can be said that this is the industrial chain dividends that exhibitors feel.


       Cost forced transformation


    "Adults with complex workmanship clothing And children's clothing is our advantage now, and we have to do it. " Anhui clothing import and export Limited by Share Ltd children clothing business person Zhao Xiaodong told reporters. He showed a girl's suit from the lining to the hem to the accessories to the main material, plus more than ten materials. Zhao Xiaodong said: "not only is the material complex, but also the complexity of our work is our core competitiveness." According to him, although Southeast Asia has a certain degree of labor cost advantage, but because of the low proficiency of its workers, it is not competent for complex processing technology. However, the garment industry workers who have accumulated for a long time in China have expertise in this aspect.


    Talent has become another kind of wealth that Chinese manufacturing enterprises can not copy. As a traditional foreign trade enterprise, the transformation of Anhui's clothing is centered around "people". Liu Xin, general manager of the Anhui clothing import and export Limited by Share Ltd, has expressed great confidence in talents while giving reporters great pain. "Although some orders are losing due to the labor cost, the advantage lies in their marketing ability. As a traditional foreign trade enterprise, one of our strengths is an experienced marketing team, which is very important in the process of enterprise transformation.


    But there are also some people to prepare for this. "Cost advantage is not something we can rely on for a long time, and foreign competitors are also developing rapidly. Chinese enterprises should speed up brand operation and strive for a larger share of the global consumer goods cake, otherwise the history of manufacturing industry orders will continue to flow among countries. What Shi Jihong means is that it is better to retire from the net than to live in the world.

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