Chuan Chun Chun Changed To BELLE's Clothing, Shoes, Bags, E-Commerce Websites, Excellent Purchase.

Recently, a news of executives' changes drew attention again to the ongoing organizational structure and strategic plan adjustment of the company.

Media reports said senior vice president of VIC Chun Huan Wang He has left the company and transferred to BELLE's clothing and shoe bag e-commerce website to purchase, and may become the director of the excellent purchase market. According to the analysis of the industry, as one of the veterans of family service, Wang Chunhuan's departure may be related to the listing of customers. This may also indicate the further adjustment and change of the strategy.

In response to Wang Chunhuan's departure from van gentry, no reply has been given to all customers and excellent buyers. However, insiders close to all customers revealed that many of them had talked about Wang Chunhuan's purchase.

According to public information, Wang Chunhuan was responsible for the marketing department at the earliest time. It was marginalized by Yang Fang, vice president of brand marketing, who was responsible for brand marketing and publicity. Until Yang Fang left, CEO, who started Wang Chunhuan again, was considered to be an embarrassing situation to ease the frequent "run away" of high management. This reporter has learned that the departure executives of van customer service have so far included Wu Sheng, Yang Fang and others, but Wang Chunhuan is the first senior executive member to date.

CIConsulting Retail industry Researcher Du Yanhong told our reporter that the high level of customer service has changed frequently, and the elders of the venture also "run away from home", reflecting the change of personnel and organizational structure. Cao Zhenlu, an electricity supplier observer, believes that such a personnel change will still exist before the business mode of the van is not realized, and no other members should be excluded.

Apart from personnel changes, a mail circulated inside the company also confirmed that it had to do some subtraction in terms of organizational structure. In addition, all customers plan to mobilisation in mobile Internet and overseas business.

Du Yanhong analysis shows that the mobile Internet is the blue ocean zone of e-commerce, and has broad market prospects. It will be an important source of profit for all customers. In terms of overseas business, there are not many enterprises that go out in e-commerce in China. The direct selling mode of Internet users has a strong cost advantage, which is conducive to its faster market expansion.

There is no doubt that opening up profit space and improving profitability is one of the most important tasks of all customers. This will also become the key to IPO listing. However, personnel changes and other factors will also have a certain degree of impact on its IPO.

Du Yanhong believes that at present, in the company's continued growth and behind the request of venture capital institutions, customers have a strong IPO listing kinetic energy, which to a certain extent will cause the company's structural adjustment and personnel changes to meet the requirements of IPO listing.

Facts have proved that after the departure of the company executives, they began to enter the adjustment period. Besides the above adjustments and initiatives, the efforts of all customers in the form of channels can not be ignored. From the recent time sale between Lining and customers, the brand plus channel has been explored. In addition, a series of online cooperation with Semir and other brands has been launched.

Du Yanhong said that all customers have been preparing for the IPO listing. This will not only help them to develop financing channels, enhance their financial strength, but also meet the listing requirements of venture capital institutions in the early stage of investment. However, in view of the current fierce market competition situation, the performance and profitability of all customers are not optimistic. At the same time, the profit and space of the customers are still expanding. It is difficult for IPO to achieve the goal in the short term.