The Prospects For Domestic Exports Of Sewing Machines Are Bright In 2013.

< p > analysis of industry data from 2012. Industry trend in 2013 is less than /p.

< p > > according to < a href= "http://www.91se91.com/news/" > "seam Association < /a >", the scale of industry practitioners has been shrinking, the profit margins of enterprises have been narrowed down, and the deficit has been further expanded. The prosperity index continues to wander in the "cooling" and "undercooling" zones. The overall development of the industry shows a downward trend of slowing down and stabilizing.

But in 2013, China's sewing machinery industry showed the industry development situation of "suppressing first and then lifting", and became a bright spot worth looking forward to in domestic sales and export.

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< p > < strong > characteristics: < /strong > < /p >.

< p > < strong > quickening structural adjustment and saving endogenous power < /strong > < /p >

< p > 2012, China's < a href= "http://www.91se91.com/news/" > sewing machinery < /a > industry development has encountered many difficulties, but it still grasps opportunities in the crisis, quickening the pace of structural adjustment, and accumulates endogenous impetus for the subsequent development of the industry.

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< p > < strong > product structure quickening to the direction of high efficiency and intellectualization < /strong > < /p >

< p > 2012, with the vigorous promotion of the China Sewing Association, outstanding backbone enterprises in the industry further strengthened the R & D efforts and accelerated the pace of product restructuring. The effect of technological progress in promoting industrial pformation and development showed that the output value of the whole industry decreased by 28.82% compared with that of the 10.6%, and the output value dropped by a year earlier than that of the production.

According to preliminary statistics, the overall research investment of the industry in 2012 was about 2 billion yuan, and the ratio of the output value of the new product to the total output value of the enterprise has reached over 45%, and the profit of the new product accounts for 71.5% of the total sales profit.

The product structure has been speeded up in the direction of electromechanical integration with high added value, and the total volume of mechatronics products has increased significantly, accounting for a rapid increase.

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< p > industrial sewing machine industry, the proportion of high-speed sewing machine in 2012 accounted for 46% of the total number of high-speed sewing machines, an increase of about 6 percentage points compared with that of the previous year (see figure 1.). The output of special machines, such as electronic reinforcement, keyhole and button fastener, increased by 20% compared to the same period last year, accounting for an increase of about 5%.

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P > > a href= "http://www.91se91.com" > computer embroidery machine < /a >, the annual output of the super multi head embroidery machine is about 7000, the increase of 200%, the production and marketing of the towel embroidery machine reached 2000, the increase of 20% over the same period, and the increase of high efficiency and high added value machine.

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< p > < strong > the scale of industrial concentration is increasing and the gap between enterprises is widening. < /strong > < /p >

< p > the accelerated decline of market demand and intensified competition in 2012 accelerated the adjustment of the industrial structure, while the trend of "a target=" _blank "href=" http://www.91se91.com/ > clothing < /a > the export of industrial exports to large enterprises also accelerated the upgrading of China's sewing machine industry.

The number of Industrial Enterprises above Designated Size in the statistical scope of the National Bureau of statistics increased from 226 in 2011 to 280 in 2012, an increase of 24% over the same period last year. The proportion of output value of Industrial Enterprises above Designated Size to total industrial output increased from 52% in 2011 to 61%.

The number of large enterprises above designated size increased from 4 in the same period in 2011 to 10 in 2012. The percentage of the main business revenue of Enterprises above Designated Size in large enterprises also increased from 18% in 2011 to 32% in 2012. The industry production and marketing gradually concentrated on large enterprises, leading enterprises and featured Enterprises, and the overall concentration of industries increased further.

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< p > with the improvement of industry concentration, the gap between enterprises above designated size has been widening. The most obvious is that the development of medium-sized enterprises is increasingly difficult.

According to the statistics of the National Bureau of statistics, in 2012, the total industrial output value of 38 medium-sized enterprises decreased by 19.69% over the same period last year, the largest decline in the three types of Enterprises above Designated Size, the gross profit margin was 12.33%, and the per capita profit was 9 thousand and 600 yuan / person, which was at the lowest level of Enterprises above the scale of the industry. The deficit was also as high as 28.95%.

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< p > < strong > product quality improvement project effectiveness is less than /strong > /p >

< p > 2012, the backbone enterprises in the industry carried out product quality improvement and project research in depth, and set up a quality research and implementation agency.

From the aspects of the quality of parts and suppliers, the quality control of product manufacturing, the inspection of products and the quality control, we have carried out the quality improvement of products in all directions. We have constructed an evaluation index system for product quality from sewing performance, machine performance, operation performance, electrical safety performance and noise and abrasion resistance. A lot of product quality physical testing tests have been carried out, and many quality bottlenecks, such as parts quality, shell processing, product design, assembly process and so on, have been discovered and conquered. The quality of the "a href=" http://www.91se91.com "/a" and the computer sewing machine has been greatly improved, laying a solid foundation for large-scale domestic sewing equipment to enter the first-line garment processing enterprises. Whole machine enterprise

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< p > on the basis of implementing the first batch of quality research projects in the industry, parts enterprises actively carry out all kinds of technological innovation and equipment numerical control pformation, and strive to improve the efficiency and quality of parts processing.

The quality research projects of the 8 parts enterprises approved by the Sino Russian joint venture Committee have been completed, and enterprises have invested 15 million yuan in research funds.

According to statistics, 85% of the parts and components enterprises carried out relevant technological innovation activities in 2012, the number increased by 30% over the same period last year.

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< p > < strong > value-added service and skill training to promote service enterprises to form < /strong > /p >

The change from P to manufacturing industry to manufacturing service enterprises is a major feature of industry development.

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P > 2012, industry enterprises pay more attention to the service needs of every link in the industry chain, from building brand dealer system, vigorously developing a href= "http://www.91se91.com" > garment processing /a > enterprise management value-added services, and then actively training talents for garment processing enterprises to maintain equipment and technology, and building up a long-term and stable partnership between manufacturing enterprises and users, in-depth understanding of garment industry pformation and upgrading needs for equipment and talents, extending the service scope, expanding the content of services, enriching the connotation of brand value-added services, improving the operating efficiency of enterprises through the realization of management dividends, making the pition to manufacturing service oriented enterprises, and moving towards the new era of brand value-added services. <

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< p > industry backbone enterprises actively carry out management value-added services and skills training, such as new Jack, ZOJE, Toyama, Hui Gong three factory, sewing machine, heavy industry, Bo Max and other enterprises joint sewing Association, through their own, agent dealers actively organize the training of equipment maintenance personnel of garment processing enterprises, while doing well the after-sale service of equipment, cater for the special needs of garment processing enterprises to carry out the modification of the related sewing equipment, truly do "need services", and better enhance the service capacity of the whole industrial chain of sewing equipment.

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< p > < strong > talk about the problem -- < /strong > < /p >

< p > < strong > there are four big challenges such as the decline of profits < /strong > < /p >

< p > enterprise profits continue to decline. Sustainable development is challenged. < /p >

< p > 2012, the cost of production and sales dropped significantly and labor costs continued to rise. The profitability of enterprises declined rapidly, the total profit decreased sharply, and the sustainable development of enterprises was challenged.

The following are the following aspects: first, the lack of investment funds and the weakening of development momentum; two, due to the excessive production capacity, the unit price of bulk products is decreasing rapidly and the profitability of enterprises is difficult to improve.

If the market demand is relatively large and the high tech added value of the computer sewing machine products, the average price of products in 2012 has generally been reduced by more than 200 yuan -400 yuan, and the gross profit of the products has dropped from 30% in the previous years to 10% or even lower at present, resulting in a decrease of more than 30% in the profits of enterprises. Three, the lack of investment in technological innovation of enterprises and the efforts to rely on innovation drive still need to be made.

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< p > labor productivity is low and industry development efficiency needs to be promoted < /p >

< p > the overall downturn in the industry market and the deepening of the homogenization of products have led to increasingly fierce competition in the market and the low productivity of the industry.

According to the statistics of National Bureau of statistics, in 2012, the per capita industrial output value of sewing machinery enterprises above Designated Size in China was 560 thousand yuan / person, far below the average value of more than 80 yuan / person in China's equipment manufacturing industry.

Over the same period, the per capita gross industrial output value of sewing machinery enterprises above Designated Size in Japan was 1 million 270 thousand yuan / person.

The low productivity of labor force has been impacted by the overall competitiveness of China's sewing machine industry, and the development efficiency of the industry needs to be improved.

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< p > < strong > the cost advantage is weakened. The increase of foreign domestic machine production speed is less than /strong > /p >

< p > in recent years, the European and American markets have been attracted by the "zero tariff" of Vietnam and Thailand countries, making our domestic "a href=" http://www.91se91.com "sewing machine < /a". The export to Europe and the United States is 9.7% higher than that of Vietnam and Thailand. At the same time, compared with nearly half of China's domestic labor cost advantages, Vietnam and Thailand have led to the relocation of the home sewing machines with high price sensitivity.

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< p > 2012, the trend of foreign production of foreign-funded enterprises in the industry increased further.

It is understood that at present, brothers, Shen Xing, Zhuhai Jaeger Le Coulter and other foreign companies are accelerating to Vietnam, Thailand and other pfer, and following the shift of home machine production enterprises, the upstream parts suppliers of household sewing machines also have the corresponding pfer trend. Founder motor has invested in Vietnam to set up factories.

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< p > according to the prediction of the people concerned, the annual output of multifunctional household sewing machines in Vietnam has reached nearly 3 million units. Meanwhile, the output of multifunctional domestic sewing machines in China was 4 million 800 thousand, which was 10.45% lower than that of the same period last year.

And the weakening of the cost advantage led to the increase in the speed of the production of foreign capital household machines. This is also a wake-up call for the industry. With the continuous increase of domestic production costs, the production of a href= "http://www.91se91.com" > industrial sewing machine < /a > is also possible to move outward. Will the third industry pfer take place in the near future, which is worth the industry's attention.

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< p > < strong > the foundation for the development of the industry needs to be enhanced < /strong > < /p >

< p > with the further development of industry pformation and development, some fundamental problems in the development of the industry are becoming more and more prominent and become the obstacles to the development of the fetters industry.

The lack of high-end talents, the lack of compound talents, and the decline in the profitability of the industry have made some outstanding talents in the industry cross industry pformation. Two, the overall management level of the whole industry has yet to be further improved, and the management efficiency of most small and medium enterprises still has much room for improvement. Three, the contradiction between intellectual property rights has become increasingly prominent, and the focus of the conflict has gradually spread from Chinese and Japanese enterprises to small and medium-sized enterprises in China. More and more intellectual property disputes have gradually become an important hidden danger for the healthy and rapid development of the industry. Four, the overall research strength of the industry is relatively weak, the gap with the international advanced level has not been effectively shortened, the overall quality of product quality control and the level of performance have yet to be effectively overcome. First, the shortage of talent in the industry is still outstanding, especially the leading technology.

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< p > < strong > bright spot < /strong > < /p >

< p > < strong > - both domestic and export can be expected to < /strong > /p >

< p > 2013, the world economy is still undergoing deep pformation and adjustment.

The international environment is still full of complexity and uncertainty, and the momentum of domestic economic recovery is not stable. 2013, the goal of maintaining 7.5% growth in GDP is to illustrate that our country is more in pursuit of the optimization and adjustment of economic structure and the quality of development.

Overall, the situation of China's sewing machine industry will be better than that of 2012.

In the first half of the year, the industry continued to continue its trend in 2012, at a low level, but the decline of each index is expected to be reduced. In the second half of the year, with the domestic a href= "http://www.91se91.com" > garment industry < /a >, the trend of foreign emerging markets, a href= "http://www.91se91.com" and sewing machine industry /a, is expected to rebound.

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< p > < strong > domestic market is expected to continue to improve, < /strong > /p >

< p > from the perspective of domestic apparel industry, with the slow recovery of market confidence, the supporting role of domestic garment needs to be strengthened, and the domestic garment market in 2013 will surely have a certain degree of improvement.

According to the survey of some key industrial clusters and large export enterprises by China Apparel Association, orders were better in spring 2013.

In terms of clothing exports, in 2013, the US and Japan were expected to recover under the economic stimulus policy, driving the growth of Chinese clothing to the US and sunrise. Although emerging markets accounted for a relatively low proportion of exports, the growth rate was significant. In 2013, the export growth of Chinese clothing will be stimulated to a certain extent.

According to the clothing association forecast, in 2013, China's clothing sales increased significantly in the second half of the year.

It is under such circumstances that domestic equipment demand is expected to rise.

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< p > comprehensive judgment, in the first half of 2013, the industry may continue to continue in 2012, and domestic sales are still difficult to improve. In the second half of this year, domestic consumption will also show a gradual upward trend with the economic recovery and the promotion of consumption stimulus policies.

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< p > household appliances, as the industry and enterprises expand the promotion of home appliances and enhance the market influence of home appliance products, the domestic household machine market in 2013 is expected to continue this year's hot selling scene.

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< p > > a href= "http://www.91se91.com" > industrial machinery < /a >, according to the clothing association's forecast of the clothing industry situation next year, domestic clothing domestic demand will be boosted up in the second half of the year, and domestic garment sewing equipment demand is also expected to improve in the second half of the year, showing a slight positive growth compared with the same period last year.

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< p > strong > emerging export market is worth looking forward to < /strong > /p >

The international economic situation is still complex and full of variables in the 2013 P. The slow growth trend of the world economy will continue. The possibility of a recession and strong recovery all year round is not great.

China, India, Brazil, Russia and other emerging economies are still the main force of global economic growth, while Turkey, Indonesia, Nigeria and Poland will have some new highlights.

Both the overall economic growth in Europe and America, or the new developments in emerging markets, are expected to trigger new growth in exports.

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< p > comprehensive judgment, in 2013, our country's "a href=" http://www.91se91.com "sewing machinery < /a > product exports will improve as a whole, the emerging market is worth looking forward to, and the industry export is expected to return to a small growth state.

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In terms of P, household appliances, the export competitiveness of industries will be greatly weakened by export tariffs, and the export of home appliances will probably continue to fall. On the other hand, the growth of emerging markets such as Russia, Turkey, Brazil and India is worth waiting for.

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Compared with 2012, the volume of exports is expected to be basically flat or slightly increased compared with that of 2012. The main change factor is the possibility of falling demand in major consumer markets such as Brazil and India.

The prospects for Southeast Asian markets and African markets such as Indonesia and Thailand are still worth looking forward to.

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Above all, < a href= "http://www.91se91.com" > Chinese sewing machinery < /a > the situation is expected to gradually emerge from the decline in 2013. The structural adjustment and development of the product structure characterized by Mechatronics will usher in a new development opportunity for the industry. P

It is noteworthy that many external and internal constraints affecting the development of the industry still exist, such as the continuous rising of all kinds of factor costs, the appreciation of RMB, and the still low demand of domestic and foreign markets. Especially the weak foundation of the industry will still exist. The rough development mode of the industry has not been fundamentally changed, and the development of the industry is still facing great pressure.

The author believes that enterprises should correctly understand and grasp the law of market economy development, firmly develop confidence, actively change the mode of growth, strengthen the management and effective allocation of resources, enhance the awareness of risk prevention, and maintain stable and healthy development of enterprises in line with the guiding principle of steady progress in the country.

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