China'S Light Industry Is Building An Upgraded Version.

< p > a pair of Chinese made mid-range "a href=" http://www.91se91.com/news/index_x.asp "leather shoes < /a" sells for 50 US dollars in the US market, of which 60% of the profits are given to the sales channel providers, 30% of them belong to the brand business, while the Chinese manufacturers can only get 10%, that is 5 dollars, and only earn 1 dollars after deducting the cost.

< /p >

< p > this is changing in the field of light industrial products export.

"China's light industry is building an upgraded version, and pformation and upgrading are accelerating."

Li Wenfeng, vice president of China Light Industry Crafts Import and Export Chamber of Commerce, said.

< /p >

< p > light industry is a typical labor-intensive industry.

Over the years, China has made comparative advantages and achieved leaping development.

The export volume of light industrial products increased from US $83 billion 660 million in 2001 to US $565 billion in 2012, with an average annual growth of 19%.

The export of light industrial products such as shoes, bags, toys, watches, clocks, ceramics and furniture has been the first in the world for many years.

However, with the profound and complex changes in the domestic and foreign environment faced by China's exports, the difficulty of maintaining stable export growth is increasing.

< /p >

Under the guidance of market coercion mechanism and related policies, China's light industry export enterprises have made many useful explorations. < p >

In order to change the low profit and risk of OEM production, some enterprises began to refuse to accept large quantities of orders, gradually get rid of the control of international buyers, occupy high end market segments by producing high quality and small volume fashion products, control retail channels, and grasp the pricing power.

Enterprises such as a href= "http://www.91se91.com/news/index_p.asp" > Guangdong < /a > Zhuhai Zhuo Yi ceramic company have adopted such a way of operation. Although the export volume has declined, they have stabilized the profits of enterprises.

< /p >

Besides P, many light industrial export enterprises are actively developing new markets such as South Africa, Brazil and Russia while consolidating traditional markets.

In 2012, the export of light industrial products to emerging markets increased considerably.

< /p >

In the past, light industry enterprises generally used the way of subcontracting and agency to "ship to sea". Nowadays, enterprises attach great importance to the construction of overseas sales channels, and begin to "ship to sea" and "buy ships to sea".

In the interview, the reporter learned that Zhejiang's rookie bags directly entered the global sales network of Hobie brand through buying the proxy of the US and Hobie outdoor brands.

< /p >

< p > in light of product structure, light industry enterprises continue to upgrade their technological level and product quality.

Many R & D investment of light industry and foreign trade enterprises reached 3% to 5% of total sales.

Guangdong Xing Hui car model (12.950, -0.03, -0.23%) adopts the automatic spraying line of industrial robot (37.980,0.08,0.21%), and its efficiency is greatly improved.

Shanghai Dingxin luggage company uses new materials to produce light export, environmental protection and energy saving bags. It is favored by the market. Wang Xiangjun, chairman of Dingxin bags company, told reporters that their annual R & D cost is over 5 million yuan.

There are more and more companies starting to cultivate their own brands, such as BELLE shoe company's own brand exports have accounted for 40% of its exports.

< /p >

< p > in addition, many light industry clusters developed in Zhejiang, Guangdong and Fujian, and achieved industrial upgrading.

Take Fujian Quanzhou as an example, the annual export value of the export of sports shoes and tourist shoes is 3 billion dollars, and the annual export volume of ceramic resin handicrafts is 400 million US dollars.

These clusters have a complete industrial chain and supporting capabilities, and have played a large-scale economic benefit, forming a number of regional brands.

< /p >

< p > "we should see that the pformation and upgrading of light industry and foreign trade is a long-term and arduous task and can not be accomplished overnight."

Li Wenfeng said, "next step is to build a number of light industrial pformation demonstration zones, and cultivate a number of export enterprises with demonstration benefits in terms of quality, technology, brand and service.

In addition, a number of overseas marketing demonstrations should be established to expand and enhance the layout and capabilities of international marketing networks.

< /p >